The "How" to session. How to use web 2.0 as a marketing tool and planning your strategy.

1. NetNatives.co.uk
Contents
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Net Natives – it’s all about You
What is Social Media?
The Rules of Effective Social Media
The key tools to use and how to use them
Advertising on Facebook
What to do next…?
Thank you and contacts

2. It’s all about You…
Every Net Natives service helps clients build their own talent pools and
get closer to their audience:
• Flat fee online recruitment solutions
• Direct Search campaigns (SEO/SEM/PPC)
• Social Media Strategy & Advertising

3. What is Social Media?
Social media - refers to activities that integrate
technology, telecommunications and social
interaction, and the construction of words, pictures,
videos and audio…as people share their stories and
experiences.
Wikipedia

4. Basically…
people connecting and talking and showing each other stuff online
social media is now more popular than email

5. The Rules of Social Media
Rule # 1…it’s not for hard selling but for stakeholder
engagement, involvement and interaction
Rule # 2 there are NO experts!
Rule # 3…whether it is allowed at work or not – it exists and
is used by your staff and your students. Every day.
Rule # 4…you’re already out there…

6. The Aims of Effective Social Media Strategy
When done correctly, your involvement should improve…
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Stakeholder communication and engagement
Recruitment & attraction methodologies (for employees, apprentices & and
students)
Employer Engagement strategy/strategy
College brand awareness
Improve your overseas penetration
SEO (Search Engine Optimisation)
Knowledge of your college’s brand perception

7. Let’s start with the world’s biggest site…
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Make sure you have an official description on Google Maps
Ensure your profile is keyword rich for SEO
Add ALL relevant contact details to your profile
Add videos and photographs to your profile
Encourage positive reviews and references included from students
Use Google Trends and Google Alerts to track what people are talking
about or searching on that’s relevant to your college/areas

8. Key points for Blogging
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Your blog is NOT a newsletter
Make sure you are adding value to your audience
Define your style, plan your first posts and decide how often
Make them engaging and useful to the readers
Invite comments
Encourage people to subscribe
Promote through email and relevant areas on your websites
Promote via twitter, facebook, Linkedin, etc
Use survey software like Polldaddy.com to engage
Have more than one blogger for each area…

9. Using Twitter
What is it?
A micro blogging tool that helps you mass communicate instantly with your “followers” ,
creating a real time dialogue with your audience.
What to post…
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Internal news and updates relevant to current and prospective students, staff and
businesses
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Industry news and developments
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Relevant advice for joining the college or what it’s like to work there
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Retweet jobs from a separate job twitter account
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What you’re up to…
encourage interaction, make sure someone “owns” the medium…

10. Using Twitter
Terms
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RT @netnatives = a ReTweet of something said by another tweeter
Starting with @tweeter= reply to a tweet
HashTags (#) = Hash tags or pound signs help to designate topics that people might
search for e.g. #Ireland would come up for anyone searching for the term Ireland
through twitter search
Tips
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Photos of people attract more followers than logos
Name your account something potential followers will quickly understand
Your bio should have effective “search” terms

11. Using Twitter
There are 595 twitter tools…use the right ones
But do not use “auto follow” tools or services!

12. Using LinkedIn
LinkedIn is the de-facto social media site for business
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Expand on your college profile
Join and engage relevant Geographical, Business and Education Groups
Create your own LinkedIn Group for alumni and for relevant business sectors
Set up alerts for the people you wish to contact, e.g. alumni, or business
Use profile organiser tools to help keep on top of you activity

13. Using Video sites
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Not all videos need opt in from students
Wonderful opportunity for student and staff creativity
Most video sites allow you to add a title, description and tags
to any video you upload
Use search engine friendly descriptions
Where possible, embed videos into your website – it’s cheap!

14. Using Facebook
• See how you are already represented (all permutations)
• You will need a Profile before you can create a facebook corporate page
• Title, Body and Image are fundamental for both attracting people to your
page as well as for SEO
• Adding both photos and videos will increase engagement and the time
each visitor spends on your page
• Integrate content and twitter feeds using Yahoo Pipes and Involver.com
• Invite and include relevant groups and people, encourage feeds from
existing groups

15. Facebook advertising
Why?
• 65% of UK internet population on Facebook
• 50% of members return daily
• Works in tandem with SM strategy or singularly
• Promote brand and passive applications
• Geo-target your audience
• Only promote to relevant people
• Only pay when someone “clicks”
• You set the budget and spend

16. Facebook advertising
How?
• Anyone can have a go
• Geo-target your audience
• Check against their preferences
• Check against their current work place or school
• Use an image not a logo
• Images of girls will appeal to boys and vice versa
• Run multi adverts for each different campaign
• Make sure the adverts land on the right page, or…
• Land on your Facebook corporate page
• Track and tweak your advertising for best results

17. Promote your social presence
Don’t forget to let people know about you…
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Email signatures
Website(s)
Hard copy brochures
Through your blogs
Integrate the mediums

18. What to do next…?
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Measure and monitor your existing social presence
Listen & learn, be prepared for negativity as well as positivity
Map out a strategy against your goals, brand and message
Involve HR & Marketing and any other relevant stakeholders (students?)
Agree a social media policy
Appoint an internal social media manager to manage the message
Get involved…!

19. Flat fee recruitment advertising for apprentices across our network of sites
Why?
• 80% of all jobseekers turn to the internet first to find a job
• There are more than 10 million CVs registered online
• Unlimited hires for no extra charge
• Ongoing job board database searches across the boards to add to the talent pool
• Ongoing Open web / Social Web Searches to add to the talent pool
• Full filtering and response management services as standard
• Dedicated account management and full reporting
• Over 750 job boards in the “standard” Net Natives portfolio, including…

20. The direct search objective – Search Natives
Why?
•“Jobs” consistently the top 10 searched term in Google
• “Jobs” searched 101,000,000 times in UK in August
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Drive traffic to a YOUR website highlighting employer of choice for all potential candidates looking for
“XXX Jobs in the UK”
Compete against the major recruitment companies, competitors and job boards
Promote brand and passive applications
Only promote to relevant people
Only pay when someone “clicks”
You set the budget

21. Thanks for listening, hope it was useful. There’s loads more
information found at…
Or just give me a call 01273 734640
steve@netnatives.co.uk