The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Talent Acquisition With Online Social Networks And CommunitiesMonster
There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Talent Acquisition With Online Social Networks And CommunitiesMonster
There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
This economic development webinar sesssion included a deeper dive into LinkedIn, Twitter, YouTube. It showed how to use these tools with specific recommendations for th eeconomic development office.
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
At its essence, enterprise social computing is the connection of people to people, data to data and people to data within a corporate environment. The discovery, connection and collaboration occurring among employees through social interaction promote the collection of ideas and the encouragement of transparent information sharing, as well as eliminate tacit information loss through long-term employee attrition.
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
This economic development webinar sesssion included a deeper dive into LinkedIn, Twitter, YouTube. It showed how to use these tools with specific recommendations for th eeconomic development office.
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
Updated presentation as presented at the Community 2.0 Conference in Las Vegas in May 08.
Email me to get access to the latest study results @ francois [at] beelinelabs.com
At its essence, enterprise social computing is the connection of people to people, data to data and people to data within a corporate environment. The discovery, connection and collaboration occurring among employees through social interaction promote the collection of ideas and the encouragement of transparent information sharing, as well as eliminate tacit information loss through long-term employee attrition.
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Social networks in digital transformation - Why do companies/brands need to b...Self-employed
This thesis is about the use of social networks as a part of the digital transformation of a company or a brand.
The main point is to understand why do companies/brands need to be on social networks today and that the social networks are a real medium and need a dedicated budget, by analysing:
- How they can develop the e-reputation and awareness of a company,
- How they can increase the business,
- How they can recruit on it.
In the first part, you will understand what it is the digital transformation with the objectives, linked to social networks with the communities’ figures.
In the second part, you will see how E-team, the company where I work, has developed and extended its offer, what the job of Community Manager is and how the many possibilities offered by social networks correlate with the objectives of digitalization, with examples of what I have done at E-team.
For the third part, I will talk about the evolution of the Community Manager’s job and how it must evolve, the evolution of social networks thanks to startups and technological improvement.
All this to prove to the French people, companies and brands that social networks have to be considered in business strategy and that being Community Manager is a real job for not lazy people.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Morten Meier, Nordic Channel & Sales Manager, holdt denne præsentation i forbindelse med en Social Business Workshop i IBM Danmark. Præsentation viser fordele ved Social Business samt IBM's rejse med sociale samarbejdsværktøjer.
How to sell the vision & value of online communityGet Satisfaction
How to sell the vision & value of online community
Online communities are the life force of many customer, partner, and employee engagement programs, but community and marketing leaders often struggle to communicate ROI for the business. This roundtable discussion will share practical ways to create, measure, and communicate the business returns of your online community program.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
How Social Adds Value to Talent Management- Q4 CIPDMark Osborn
Presented at the CIPD Conference with Pagit Miles. Today businesses understand that the effectiveness of their employees is a significant competitive driver. IBM believes that embedding Social ways of working into an organisation can add value at every stage of the employee life cycle. This session will demonstrate how and why social should be at the core of businesses' Talent initiatives and by aligning social to HR processes organisations can increase productivity, engagement, performance and retention.
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Similar to Energise 2 0 From Social Media to Social Business (20)
Session 1 slides from our Digital Leaders 2-Day Bootcamp, January 2016. The next bootcamp is being held on 14th/15th June - details at www.digital-leaders-bootcamp.eventbrite.co.uk
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Energise 2 0 From Social Media to Social Business
1. ENERGISE2-0.COM
From Social
Media to Social
Business
Dr. Jim Hamill and Alan Stevenson
jim.hamill@energise2-0.com
alan.stevenson@energise2-0.com
@drjimhamill @ast3v3nson
3. The times they are a changin'
• Current leading-edge thinking is that we are on the verge
of another tectonic shift: from Social Media to Social
Business
• A Social Business is one that develops innovative new
work methods and processes by applying social thinking,
social strategy, social culture, social organisation and
social technologies to everything it does (internally as
well as externally)
• Organisations who ‘get this’ will survive and prosper -
those who don’t will become 21st century dinosaurs
ENERGISE2-0.COM
11. Agenda
• What is Social Business and why has it become ‘mission
critical’?
• Implications for the public sector organisations, private
businesses and you personally?
• Some advice in ‘getting there’
• Main barriers and obstacles in becoming a Social
Business/Organisation and how to overcome
• Practical next steps and key takeaways
ENERGISE2-0.COM
13. Do You Need to Become Social?
• Are you struggling with too many emails?
• Attending too many meaningless meetings?
• Wasting time looking for that file/information you know
you have?
• Dealing with more discerning and demanding
customers?
• Do you feel disengaged?
ENERGISE2-0.COM
14. Do You Need to Become Social?
• Can improvements be made in internal communications?
• Improvements in knowledge sharing and business
processes?
• Improvements in external communications?
• Faster response times?
• Is your organisational structure too hierarchical? Does it
encourage innovation?
ENERGISE2-0.COM
21. What is Social Business and why
has it become ‘mission critical’?
ENERGISE2-0.COM
22. What Is Social Business?
• A Social Business is one that develops innovative new work
methods and processes by applying social thinking, social
strategy, social culture, social organisation and social
technologies to everything it does – to all value chain
activities (sales, customer service, finance, logistics, HRM,
quality, marketing, operations, internal processes,
administration etc)
• Potential business benefits include improved efficiency; agility
and speed of response to rapidly changing market conditions;
lower costs; increased sales; enhanced customer loyalty;
employee engagement; enhanced partner and stakeholder
relationships
ENERGISE2-0.COM
23. What Is Social Business?
• Social Business involves work methods, organisational
structures and ‘mindsets’ which are radically different from
the ‘Industrial Age’ command and control structures still used
by the majority of organisations. The use of social media and
the adoption of a social ‘mindset’ moves from the periphery
to the core of your organisation
• It is no longer just about Twitter and Facebook. The key
challenge is the way in which your organisation embraces and
cultivates a spirit of collaboration based on open
communications, internally and externally. Being lean,
nimble and responsive to dynamic change based on
engagement and transparency
ENERGISE2-0.COM
24. What Is Social Business?
• A ‘4Cs Model’ can be used to explain the business benefits of
‘being social’
• The key question to address is how can your organisation best
use social technologies to build relationships and derive
tangible business benefits from four main customer groups:
– Existing Customers
– Potential Customers
– Internal Customers (Staff)
– External Customers (Business Partners)
ENERGISE2-0.COM
25. Potential Business Benefits
Based on an in-depth analysis of 4 key sectors
representing 20% of global sales, McKinsey
found that social technologies could potentially
contribute $900 billion to $1.3 trillion in annual
value across the four sectors
ENERGISE2-0.COM
26. Potential Business Benefits
• Two thirds of the improvement would be from better
collaboration and communication within and across
enterprises
• The average knowledge worker spends an estimated 28%
of the workweek managing e-mail and nearly 20%
searching information or finding colleagues to help with
specific tasks. Using social media can cut down this time
spent searching for information and people by 35%
• Companies have an opportunity to raise the productivity
high-skill knowledge workers by 20 to 25%
ENERGISE2-0.COM
28. Not Just Productivity Improvements
• Social Marketing – more cost effective and efficient
• Social Customer Service – enhanced reputation and brand
advocacy
• Social HRM – improved staff engagement and loyalty
• Social NPD – crowdsource NPD, faster speed to market
acceptance, more cost effective
• Social Relationships - enhanced partner and stakeholder
relationships
• Flexibility and speed of response
• Etc
ENERGISE2-0.COM
35. Videos
• Social Business – Rethinking Innovation, Organization and
Leadership (from LeaderLab)
• Business is changing but much of our management is still
rooted in the Industrial Revolution. Why do we keep
educating our leaders in old paradigms? Tear down the
internal Berlin walls. Social software delivers a new paradigm
for collaboration, sharing and crowdsourcing. The time has
come to rethink the way we do business. Is your organisation
ready?
ENERGISE2-0.COM
37. Videos
• The Difference Between Social Media and Social Business,
Sandy Carter of IBM
• In the age of Social Customers and Social Employees,
becoming a Social Business is not an option, it is a mandate.
ENERGISE2-0.COM
45. Social Business: Cases
Not-for-profit organization operating five R&D Centers partnering with
government sponsors. Now building as many collaboration and knowledge-
sharing systems with partners as possible.
ENERGISE2-0.COM
46. Social Business: Cases
Replaced the existing manual recordkeeping process. Created a scalable, alerts-
based track management system across 40,000 miles of rail that makes rail status
information available to management.
ENERGISE2-0.COM
47. Social Business: Cases
Created an internal social network as early as 2008 that allows students to
collaborate remotely (delivering savings in the region of £300,000 per year in print,
courier and administration costs)
ENERGISE2-0.COM
48. The University’s “The Plant Accelerator, a $31 million research facility” makes
significant volumes of data available to global clients
ENERGISE2-0.COM
50. Social Business: Cases
To become “One Bupa” - a cohesive and unified global workforce; now sharing
knowledge across Bupa’s 20 business units.
ENERGISE2-0.COM
51. Social Business: Cases
A global healthcare network matching healthcare professionals with those that
need them. Developed as a result of the Haiti crisis.
ENERGISE2-0.COM
52. A collaborative research platform (crowdsources insight and research about
protein structure analysis) run by the University of Washington's Centre for Game
Science and Department of Biochemistry.
ENERGISE2-0.COM
66. Some Advice in ‘Getting There’
Social Business Planning Pays
ENERGISE2-0.COM
67. Simplified Balanced Scorecard
• Will ensure that the social business actions and initiatives you
take are fully aligned with and supportive of your overall
business goals and objectives; that KPIs are agreed for
monitoring and evaluating social media performance,
business impact and ROI; and all key success factors are
considered, especially the organization, people and resource
aspects critical to successful strategy implementation
• A Scorecard approach can also be very useful for internal and
external communications – a simple framework to present
social media goals, objectives, key actions and initiatives to
colleagues, partners and other stakeholders
ENERGISE2-0.COM
68. Social Business Balanced Scorecard
• Not ‘paralysis by analysis’. By providing an agreed framework
to follow, the Balanced Scorecard considerably speeds up
strategy development and implementation
• The steps involved can be captured in a Social Media Strategy
Map
• Five key questions to address……
ENERGISE2-0.COM
69. Social Media Balanced Scorecard
• What is the overall Social Business vision for your
organisation/Dept?
• What are the key objectives and targets to be achieved?
• Who are your customers (include Internal Customers)?
• What are the key actions and initiatives you need to
take?
• Organisation, Resource and People Issues
ENERGISE2-0.COM
71. Barriers and Obstacles
• Changing Organisational Culture and Work Processes
is the biggest challenge NOT technology
• Requires leadership and Social Business Champions
• A range of technologies are available
ENERGISE2-0.COM
78. Getting There
• Present benefits of Social Business to the Senior
Executive Team
• Seek agreement in principle for a pilot project
• Identify a priority project with potential for high ROI;
agree KPIs and targets
• Get Executive Sponsorship and appoint a Social Business
Champion
ENERGISE2-0.COM
79. Getting There
• Assemble a team of early adopters and Social Business
advocates
• Project Planning and Implementation – apply
Professional Project Management Procedures
• Report Results
• Develop Organisational wide Social Business Vision and
Strategy
ENERGISE2-0.COM
80. If you don’t think this is
possible become a bird
ENERGISE2-0.COM
82. Bob Dylan (Mashed Up )
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
ENERGISE2-0.COM
83. Thank You
Questions
www.energise2-0.com
ENERGISE2-0.COM