This document outlines an agenda for a two-day course on social media and Web 2.0 for business growth. Day one will include presentations on topics like the opportunities and threats of social media, examples of social media in marketing, and monitoring tools. Day two will involve student group work and presentations. Groups will evaluate an organization's social media use and make recommendations, and report on monitoring tools. The document provides an overview of social media applications, characteristics, and impacts, and discusses potential business benefits such as customer insights, sales and marketing improvements, and new performance measures.
The document discusses a presentation on sports marketing strategies for utilizing social media and web 2.0 technologies. It provides an agenda for the presentation that includes an overview of web 2.0/social media, examples of sports organizations using these channels, and what progress has been made. It also outlines group work where students will evaluate a sports marketing organization's use of these technologies and provide strategic recommendations.
The document discusses the social media revolution and provides examples of how social media is being used. It emphasizes that social media is a conversation rather than a broadcast, and that it has led to a power shift where customers can now widely share their experiences online. It also notes that traditional marketing approaches are becoming less effective, and that businesses must adapt to the new social media landscape by enhancing customer experiences, being more social and interactive, and implementing new performance measures for social media.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
This document outlines an agenda for a two-day course on social media and Web 2.0 for business growth. Day one will include presentations on topics like the opportunities and threats of social media, examples of social media in marketing, and monitoring tools. Day two will involve student group work and presentations. Groups will evaluate an organization's social media use and make recommendations, and report on monitoring tools. The document provides an overview of social media applications, characteristics, and impacts, and discusses potential business benefits such as customer insights, sales and marketing improvements, and new performance measures.
The document discusses a presentation on sports marketing strategies for utilizing social media and web 2.0 technologies. It provides an agenda for the presentation that includes an overview of web 2.0/social media, examples of sports organizations using these channels, and what progress has been made. It also outlines group work where students will evaluate a sports marketing organization's use of these technologies and provide strategic recommendations.
The document discusses the social media revolution and provides examples of how social media is being used. It emphasizes that social media is a conversation rather than a broadcast, and that it has led to a power shift where customers can now widely share their experiences online. It also notes that traditional marketing approaches are becoming less effective, and that businesses must adapt to the new social media landscape by enhancing customer experiences, being more social and interactive, and implementing new performance measures for social media.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
This document discusses social media and its importance for business growth. It provides an overview of social media and highlights some key things to remember, such as social media being about conversation rather than broadcast. Examples are given of how companies have successfully used social media, including Whole Foods' active social media engagement. The document stresses that social media planning is important and outlines factors like monitoring conversations and being customer-led.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
The document describes IBM's "Rethink Your Customer" digital marketing campaign. The campaign was created to generate leads and rethink how IBM approaches B2B marketing. It included customized landing pages for different roles, engaging content like videos and eBooks, and social media integration to encourage sharing. The campaign was a success, driving over 100,000 page views and many high-quality leads. It won several awards for its innovative demand generation approach.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
From ITC Agent Conference 2016...
Are you new to digital marketing? Or have some experience but are looking to improve? This session will help you develop and implement a digital marketing strategy. We'll discuss branding - what it is and how its development makes your digital marketing easier and laser focused. We'll also cover blogging, social media, email and video marketing. There will be examples from Carrie's agency so you'll leave with tips and practical ideas you can use immediately.
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
The document discusses using social media strategically for business growth. It emphasizes engaging with customers through social media rather than just broadcasting messages. It highlights that the rules have changed, with customers now empowered and conversations replacing broadcasts. It stresses developing a strategic approach and customer-led mindset for social media, including setting goals, implementing plans, and monitoring performance and impact.
The document discusses social media and provides advice for organizations. It begins by noting that while interest in social media has grown, many organizations lack strategic planning for social media. It argues that the traditional broadcast approach to marketing no longer works with social media, and that organizations need to adopt an "outside-in, customer led approach" using social media for engagement rather than broadcasts. It outlines five key things to remember about social media: it is a revolutionary change, it is social, power has shifted to customers, traditional approaches are declining in effectiveness, and it marks the end of traditional business approaches. The document advocates developing a social media strategy and monitoring performance to maximize business benefits from social engagement.
This document summarizes a conference on social media. It includes an agenda with sessions on listening in social media, using social media for internationalization and Scottish food/drink, maximizing LinkedIn, and a Q&A. It discusses that interest in social media is growing but lacks strategic planning. It emphasizes that social media requires a new "social" mindset of engaging in two-way conversations rather than one-way broadcasting. Business benefits include improved customer insights, engagement, experience and marketing effectiveness if planned and executed properly with a customer-led approach.
This document summarizes a presentation about the state of social media. It notes that while interest in social media has grown, many organizations lack strategic planning which can cause problems. It emphasizes that social media requires a shift from broadcasting messages to engaging in two-way conversations. It also discusses how social media has empowered customers and led to a power shift, how traditional marketing is becoming less effective, and how social media marks the end of traditional approaches to business. It stresses developing a social media strategy and being customer-led in order to reap benefits like improved knowledge, engagement, experience and marketing effectiveness.
The document discusses social media and the need for businesses to listen to customers and have strategic social media plans. It notes that while interest in social media has grown, many businesses lack strategic planning. It emphasizes that social media is about conversation, not just broadcasting messages. It outlines five key things to remember about social media and provides tips for effective social media listening and planning.
The document discusses how social media and new technologies are driving changes in business and requiring organizations to rethink their approaches. It notes that social media has empowered customers and shifted power dynamics, that traditional marketing is becoming less effective, and that businesses need new strategies focused on engagement, conversations, and building online networks rather than just broadcasts. It asks questions about how organizations can better leverage social media and whether it can help address youth unemployment.
The document discusses opportunities and threats for sports marketing organizations from the rapid growth of social media and Web 2.0. It provides an overview of social media, examples of how social media is being used in non-sports marketing contexts, and key things to remember about social media. It also discusses how social media can be used for sports marketing, provides a case study of its use by Euroleague, and discusses developing and implementing a social media strategy and measuring performance.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
This document discusses social media and its importance for business growth. It provides an overview of social media and highlights some key things to remember, such as social media being about conversation rather than broadcast. Examples are given of how companies have successfully used social media, including Whole Foods' active social media engagement. The document stresses that social media planning is important and outlines factors like monitoring conversations and being customer-led.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
The document describes IBM's "Rethink Your Customer" digital marketing campaign. The campaign was created to generate leads and rethink how IBM approaches B2B marketing. It included customized landing pages for different roles, engaging content like videos and eBooks, and social media integration to encourage sharing. The campaign was a success, driving over 100,000 page views and many high-quality leads. It won several awards for its innovative demand generation approach.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
From ITC Agent Conference 2016...
Are you new to digital marketing? Or have some experience but are looking to improve? This session will help you develop and implement a digital marketing strategy. We'll discuss branding - what it is and how its development makes your digital marketing easier and laser focused. We'll also cover blogging, social media, email and video marketing. There will be examples from Carrie's agency so you'll leave with tips and practical ideas you can use immediately.
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
The document discusses using social media strategically for business growth. It emphasizes engaging with customers through social media rather than just broadcasting messages. It highlights that the rules have changed, with customers now empowered and conversations replacing broadcasts. It stresses developing a strategic approach and customer-led mindset for social media, including setting goals, implementing plans, and monitoring performance and impact.
The document discusses social media and provides advice for organizations. It begins by noting that while interest in social media has grown, many organizations lack strategic planning for social media. It argues that the traditional broadcast approach to marketing no longer works with social media, and that organizations need to adopt an "outside-in, customer led approach" using social media for engagement rather than broadcasts. It outlines five key things to remember about social media: it is a revolutionary change, it is social, power has shifted to customers, traditional approaches are declining in effectiveness, and it marks the end of traditional business approaches. The document advocates developing a social media strategy and monitoring performance to maximize business benefits from social engagement.
This document summarizes a conference on social media. It includes an agenda with sessions on listening in social media, using social media for internationalization and Scottish food/drink, maximizing LinkedIn, and a Q&A. It discusses that interest in social media is growing but lacks strategic planning. It emphasizes that social media requires a new "social" mindset of engaging in two-way conversations rather than one-way broadcasting. Business benefits include improved customer insights, engagement, experience and marketing effectiveness if planned and executed properly with a customer-led approach.
This document summarizes a presentation about the state of social media. It notes that while interest in social media has grown, many organizations lack strategic planning which can cause problems. It emphasizes that social media requires a shift from broadcasting messages to engaging in two-way conversations. It also discusses how social media has empowered customers and led to a power shift, how traditional marketing is becoming less effective, and how social media marks the end of traditional approaches to business. It stresses developing a social media strategy and being customer-led in order to reap benefits like improved knowledge, engagement, experience and marketing effectiveness.
The document discusses social media and the need for businesses to listen to customers and have strategic social media plans. It notes that while interest in social media has grown, many businesses lack strategic planning. It emphasizes that social media is about conversation, not just broadcasting messages. It outlines five key things to remember about social media and provides tips for effective social media listening and planning.
The document discusses how social media and new technologies are driving changes in business and requiring organizations to rethink their approaches. It notes that social media has empowered customers and shifted power dynamics, that traditional marketing is becoming less effective, and that businesses need new strategies focused on engagement, conversations, and building online networks rather than just broadcasts. It asks questions about how organizations can better leverage social media and whether it can help address youth unemployment.
The document discusses opportunities and threats for sports marketing organizations from the rapid growth of social media and Web 2.0. It provides an overview of social media, examples of how social media is being used in non-sports marketing contexts, and key things to remember about social media. It also discusses how social media can be used for sports marketing, provides a case study of its use by Euroleague, and discusses developing and implementing a social media strategy and measuring performance.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
The document discusses how digital technology is driving a revolution that requires businesses to adapt or face becoming obsolete. It notes that while many organizations have begun responding, most have further to go. The key is embracing social principles internally and externally. Those that view digital as more than just online channels and instead see it as a major shift in how business is conducted will be best positioned to survive and thrive in this new environment.
The document discusses the use of social media in marketing and business. It notes that while interest in social media has grown, many organizations lack strategic planning and treat it as a broadcast channel rather than a conversation. True success requires being customer-led by listening first and empowering customers. The presentation also provides examples of how social media has impacted brands and marketing in sports.
SBS MBA/MBM Class, Social Media: Strategy and Management, May 2012Hamill Associates Ltd
This document outlines a course on social media strategy and management. It discusses:
1) The course will cover developing an effective social media strategy to build customer advantage and align social media initiatives with business goals.
2) Students will learn how to analyze social media opportunities, develop a strategy, implement initiatives, and measure performance and impact.
3) Assessment involves a group project to develop a social media strategy for an organization and class presentation.
The document discusses social media and its opportunities and challenges for local authorities. It provides an overview of the social media landscape, including different applications. It outlines potential benefits across customer insight, engagement, experience, marketing and operations. While local authorities have made some progress setting up social media channels, most are still using a broadcast rather than engagement mindset. The document stresses the importance of strategic social media planning to fully leverage its potential.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
This document provides best practice guidelines for social customer service responses. It outlines areas like being human, proactively promoting the social channel, planning ahead, setting a positive tone, prioritizing responses, setting boundaries, knowing when to take discussions offline, closing the feedback loop, and having special guidelines for crisis periods. Worksheets are suggested for developing an agreed upon social customer service response policy based on accepted best practices.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
This document outlines an agenda for a workshop on entrepreneurship opportunities in Malta's tourism and hospitality industries. The morning session will discuss what entrepreneurship is, characteristics of entrepreneurs, success factors for startups, and group ideation of business ideas. The afternoon will focus on feedback and discussion of ideas, and introducing a balanced scorecard approach to planning startups. The goal is to help attendees develop a roadmap for turning their business ideas into realities by addressing factors like customers, initiatives, resources, and people. Two motivational videos will conclude the workshop on a positive note.
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailHamill Associates Ltd
This document summarizes ScotRail's digital strategy and initiatives. It notes that ScotRail operates over 2300 daily services across 346 stations in Scotland, carrying over 81 million passengers annually. It discusses ScotRail's digital channels including their website, which receives over 10.5 million visits, their mobile app with over 114,000 downloads, and social media presence with over 21,000 Twitter followers. The document outlines how ScotRail uses digital tools to communicate service disruptions from weather events and keep customers informed in real-time. It also discusses future plans to improve their online booking engine and rollout smartcards.
This document discusses cloud computing and its benefits for businesses. It defines cloud computing as delivering IT as a service to focus on business value rather than infrastructure specifics. The cloud allows flexibility and removing of traditional limitations. Popular cloud services include software, platform, and infrastructure as a service (SaaS, PaaS, IaaS). The document highlights cost savings and how the cloud enables small businesses to operate like large enterprises. It emphasizes that connectivity is essential to enabling all cloud-based products and services.
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...Hamill Associates Ltd
The document discusses the importance of digital technology and social media for business competitiveness. It notes that while progress has been made in Scotland, the pace of technological change requires businesses to constantly benchmark against best practices. A survey of Scottish businesses found that most use social media but few do so strategically. The survey also found that cloud computing, e-commerce, and using digital tools to support internationalization need more focus. The document advocates becoming more strategic and social in digital approach.
This presentation provides an overview of Tio & Bare Necessities (BN) for Whole Foods Market. Tio operates organic farms in Scotland, England, Italy, and Spain. Their BN brand offers the first 100% pesticide-free organic root vegetables in the UK, including carrots. They seek to increase listings and supply at Whole Foods by expanding the BN range and collaborating on promotions. Key trends show the organic market growing 11.8% annually and organic carrots accounting for 8% of the total UK carrot market.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
The document outlines a digital marketing and social media strategy meeting, including establishing objectives and key performance indicators, segmenting customers, and agreeing on 8 initial actions such as conducting a social media landscape analysis and setting up a social media listening system to identify where conversations are happening and customers are engaging. The overall vision is to leverage online opportunities to build a base of high-value, loyal customers and support the company's growth objectives.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3. Agenda
• The Social Media Revolution
• The 5 key things to remember about
Social Media
• Old Marketing RIP – Long Live Inbound/Content
Marketing
• Practical Next Steps, Some Useful Tools and
Performance Measurement
ENERGISE2-0.COM
8. Golf Social Media
• Golf has been slow to respond to the opportunities and
threats of Social Media
• But recently, very good progress has been made
ENERGISE2-0.COM
23. Be ‘Customer Led’
Talking WITH rather than
AT your customers is the
core foundation of a
successful social media
strategy
The basis of a good
conversation is
to listen first
ENERGISE2-0.COM
24. The rules of the game have changed
The 5 key things to remember
about Social Media
ENERGISE2-0.COM
25. 1. It’s a Revolution
A fundamental and revolutionary change
in online behaviour, expectations and
the online customer experience.
The end of the ‘read only’ internet
Content generated by the network for
the network
We are no longer passive consumers of
content/brand messages
ENERGISE2-0.COM
26. 2. It’s Social
A conversation
not a broadcast
platform
Conversations are taking
place relevant to your
brand – are you listening?
ENERGISE2-0.COM
28. 3. Power Shift
Social media empowers
customers, empowers the network
We no longer control the brand
The brand becomes the customer
experience of the brand –
experiences that are widely
shared online
ENERGISE2-0.COM
30. 4. Declining Effectiveness
Declining effectiveness of traditional
approaches to sales and marketing
Does anyone listen any more?
We are no longer passive sheep
waiting to be ‘driven’ to your web site
If you treat us like sheep, we will tell you
to ‘flock off’.
ENERGISE2-0.COM
31. Do You Listen?
Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare (
www.slideshare.com) ENERGISE2-0.COM
33. 5. The End of Business as Usual
ENERGISE2-0.COM
34. The End of Business as Usual
‘Winners’ will be those organisations who fully utilise
the interactive power of Web 2.0 technology for
engaging with and energising customer and
network relationships
ENERGISE2-0.COM
35. New Performance Measures
• Business success depends on the quality of your customer
base; the strength of the relationship you have with quality
customers; and your ability to leverage that relationship
• In a social media era, business success depends on the
– Quality of your network
– Relationship strength
– Ability to leverage
The 6Is Approach
ENERGISE2-0.COM
36. Performance Measurement
Involvement – network/community numbers/quality, time spent,
frequency, geography
Interaction – actions they take – read, post, comment, reviews,
recommendations
Intimacy – affection or aversion to the brand ; community sentiments,
opinions expressed etc
Influence – advocacy, viral forwards, referrals and recommendations,
social bookmarking
Insight – customer insight
Impact – business impact
Social Media Monitoring Tools –Audit, Assess,
Impact
ENERGISE2-0.COM
40. Some Questions
• Do we need to unlearn marketing and PR?
• Are new ‘mindsets’ required?
• Do we need to shift from Outbound to Inbound
Marketing and PR?
• Is Content King (after the customer of course)?
• Is strategy important? What tools are available to help
us?
ENERGISE2-0.COM
42. Rethinking Marketing & PR
• Unlearn marketing
• New ‘mindset’ required
• Stop telling people how good we are. Prove it.
• A shift from Outbound Marketing to Inbound/Content
Based Marketing
ENERGISE2-0.COM
44. Old Marketing (Outbound)
• Propaganda marketing – this is how great our product/service
is, now buy it
• Interruption marketing –
direct mail, advertising
• One way shouting AT customers
• Short term sales/campaign driven
• Channels – Print Ads: TV/Radio Ads; Cold Calling; eMail Blasts;
Online Advertising; Web Sites that talk AT you
ENERGISE2-0.COM
46. Inbound/Content Marketing
• Content is King! – But content is only ‘great’ if it adds value to
the customer so….
• Customer is King! Adopt a customer led approach
• Produce great content that is ‘Customer Led’; Authentic;
Compelling; Entertaining; Surprising; Valuable; Interesting
• Establish your company as a ‘thought leader’ – a ‘trusted
resource’
• Produce great content and your customer will come to you.
Produce really great content and they will share it
• Key channels are ……………..
ENERGISE2-0.COM
48. Inbound/Content Marketing
• Overall objective is to ignite or elevate your business through
great content
• Sell without selling
• Build a quality online network – a quality customer base
through high value content and engagement
• Great content drives conversation. Conversation drives
engagement. Engagement drives sales
• Great, customer led content is a Competitive Advantage
ENERGISE2-0.COM
61. Take an RSS Feed into Google Reader
ENERGISE2-0.COM
62. Strategy
5. Develop a Social Media Strategy
– Agree your Objectives
– KPIs and Targets
– Customer Segments
– Key Actions and Initiatives
ENERGISE2-0.COM
63. Content Planning Pays
6. Plan Your Content
•What are your Content
Marketing goals?
•Who is your audience?
Who are you?
•What type of content do you
need to produce?
•When and how are you going to
produce it?
•Where and how frequently will it
be published?
•How will you measure performance and impact?
ENERGISE2-0.COM
64. Key Steps
7. Implement Your Strategy
8. Measure Performance
9. Decide on Resource Allocation
10. Repeat the Cycle
ENERGISE2-0.COM
65. Performance Measurement
To ensure that your Social Media activities deliver high ROI, it is
important to monitor, measure and evaluate your social media
performance on an on-going basis. Key questions to address:
•What social media performance measures and KPIs should be
used – both in terms of the overall ‘buzz’ created and measures
for individual channels?
•What tools/software will be used to assist performance
measurement?
•What reports will be produced, for who and how frequently?
ENERGISE2-0.COM
66. Performance Measurement
Should be undertaken at three main levels:
•Individual social media channels
•Overall ‘buzz’
•Business Impact
Using the 6Is approach
ENERGISE2-0.COM
86. Bob Dylan (Mashed Up )
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
ENERGISE2-0.COM
87. Thank You
Questions
www.energise2-0.com
ENERGISE2-0.COM