This document provides guidance on how manufacturers can effectively utilize social media for marketing and communications. It recommends that companies first get their website and online presence in order, claim profiles on key social networks like Facebook, LinkedIn and Twitter, start by listening to customers and prospects to understand their needs, create valuable educational content for audiences, and measure the results of social media efforts. The manufacturing industry may be slower to adopt social media but will likely create internal networks for communications.

1. Serve Customer thru Facebook
By Srinivason – Aircel-Kerala-India

2. Being an organization, with Pan India Presence and merchandise
a Life-Line Product in a dynamic market for a Highly demanding
Customers :- It is necessary for us to stay in Touch with our
“Customers”
• Facebook
• Twitter
• Skype
• Orkut

3. • Let we meet the customer at their “Catchment
Area “
• Soci-Net is powerful “Catchment Place” where
they talk, meet together, share their View,
Refer his friends.
• Our Thought Process says ‘ if we educate our
Customer, they will quickly learn and do rest
of the things of their own” - This is certainly a
“Customer Awareness Model”

4. About 42% of the Customer on Facebook to for Customer Service Support

5. Sales Lead Generated by SociNet
Facebook Generate 24% of Sales Lead

6. Modus Operandi
• Creating a Aircel – Kerala Facebook ID
• Our FB Page will have detailed information on our
Pocket Internet Setting , Call Center Contact
Numbers, TRAI Guidelines, Options much more.
• On daily basis, we will keep on posting Useful
Links / Information's for the customer to find it as
Tips for the day or Tit Bits.
• Initially we will invite Postpaid customers and
based on the response we will get Prepaid Subs.
• Strict Administration will be deployed ( from
sending invitation >> Authorizing >> Action on
Comments >> Posting !!)

7. Advantages
1. Most Important : This will help us to reduce the “Calls Per
Sub” to Call Center. ( 68% of the calls to Call Center are with
GPRS / Data Support)
2. Daily we will post the Information's on Mobile / Health / Tech
/ etc, based on the response from the customer we will
nurture the Knowledge Management
3. This program will help Kerala Circle to Create & Groom a
Future Tech Savvy Customer for “Aircel”

8. • Manufacturers ready to make social media a strategic part of their marketing and communications programs
can follow a few simple best practices.
• 1. Get your house in order. Before you start a social media marketing program, make sure your website is
modern, up-to-date, and communicates your company's core messages. You don't want to start generating
conversation about your company and driving people to your website if it looks like it was created in 1998.
• 2. Stake your claims. The main social networking sites are Facebook (700 million users), LinkedIn (100
million users), and Twitter (175 million users). Start by creating profiles for your company on all of these sites,
focusing especially on the B2B-focused LinkedIn. But don't forget to research vertical social networks in your
sector. There may be smaller communities and forums focused on your particular manufacturing industry, such
as automotive, aerospace, energy, consumer electronics, machining, etc. Element14 is a popular social network
for electronic design engineers working across various manufacturing sectors. MFG and ThomasNet are online
RFP marketplaces for the global manufacturing industry that offer some community features.
• 3. Start by listening.Social media is a two-way street that not only allows you to publish content about your
company or industry, but also gives you a chance to listen to your customers and prospects. Follow your
customers on Twitter and "like" their Facebook Pages. Attend product and industry forums to hear your
customers and prospects' biggest concerns. Use free social media listening tools to get a sense of the overall
"sentiment" about your company and the key issues in your industry.
• 4. Say something worthwhile. Don't think of social media as a chance to sell your products, but as a place to
provide value to your customers, prospects, colleagues, and partners. Create content that educates, such as
how-to videos. Ask yourself, what are the main challenges in my industry and how can I create content that
makes my customers' lives easier? You can also create fun content that inspires, such as human stories about
how your parts or materials end up in amazing products. Connect the dots between your company and a new
jumbo jet, computer, car, or other consumer product. Great content makes potential customers notice your
company.
• 5. Make sure it's working. Social media marketing today is measurable, meaning you can track which
content drove the most brand recognition, increased website traffic the most, or generated the most leads.
Most of the social networks provide basic tracking tools to quantify leads, brand reach, and reputation, and
there are other free measurement tools available. As the program grows, you might want to invest in some
more robust social media analytics tools like Meteor Solutions, Radian6, or Lithium.
• "The manufacturing industry has adapted to so many changes, and they will eventually adopt social media
marketing," Reinke said. "But they will do so at their own pace, and many will probably create their own social
networks instead of just jumping into the public fray on Facebook and Twitter."