68% female, aged 25 – 44Strong Irish and Dublin Presence
DemographicsAverage Age44Average HHI$105,731HHI>$150K22%College Grad78%2.8M Small Business Owners8M Senior ExecutivesCXO at every F500 companyOther Facts# of Company Profiles> 1M# of People Searches (2010)> 2B# of Pageviews / month1.3B+Fortune 100 Customers> 75%# of Groups> 620K# of Members in Groups13M+
The reception of your company page- the overview tab provides a friendly introduction to your brand, When a member visits this tab, they see everyone in their network who works on your company, your company blog posts and twitter feeds.
This section provides you with a unique opportunity to interact with millions of passive and active job seekers on LinkedIn.>
Here you can highlight products and services to your target audience. Here you can see and make recommendations on products and services.>Personalise your content for your target audience
You can use the analytics on this page to understand the composition of your base followers. Who are they, what they do and what products and services interest them.
SITE Ireland April 2012
“Picking What Works for You”
Agenda• Introductions• How Marketing has changed• The importance of Social Media• The Main Channels• Tools to Manage• Suggestions
“If Marketing has one goal, it ‘s to reach consumers at themoments that most influence their decisions.” Court, Elzinga, Mulder & Vetvik, 2009
What is Social Media?“Social Media is a group of Internet-based applications that buildon the ideological and technological foundations of Web 2.0, andallow the creation and exchange of User Generated Content” Kaplan, 2009
What are the benefits of social media marketing for business? (HubSpot 2011)
Most popular tools used by marketers (HubSpot 2011)
Weekly hourly investment of marketers in SMM 1- 5 hours (Social Media Examiner Report 2011)
• 845 Million MONTHLY Active Users – 80% Outside US and Canada• 50 % use the site DAILY• 425 Million monthly MOBILE users• Available in 70 Languages Facebook.com - Dec 2011
• Build a community; engage; influence• Learn from your Insights – who are your community? What can you learn? – what do they like on your page, Video/Posts/ Photos? – when do they like it- Monday , Wednesday?• Segment your community and target accordingly
• 175,000,000+ active users• 20+ languages• 340,000,000 Tweets per day• Remember – it’s a crowded space and your message can get lost
twitter – 140 characters including spacesRemember to leave space for re-tweets!
Twitter Marketing Tips• Know who you are targeting and what the message is• Create dialogue don’t just push promotions• Share information and ideas• Ask thoughtful Questions to encourage interaction• Don’t over promote• Be Helpful
Example of Twitter Advertisement Appears at the top of search
The Professional Network MISSION: Connect the world’s professionals to make them more productive and successful• Provide ability to own and manage one’s own professional identity• Curate professional context• Turn relationships and information into business opportunity• Largest advertising platform for B2B (4x WSJ) Source: LinkedIn.com
Truly Global 100M+ members +1M / 6 days, >1 new member / second CAN 4% EU 26% IND 8% USA 44% BRZ 2% AUS 2% Source: LinkedIn.com
Profile Craft an informative profile headlineUpload a good photo
Profile Complete your entire profile, Including previous jobs
Profile Fill in each section. Try and use keywords as these are searchable…
What’s your Company Page?• Central Hub for your brand• Engagement Tool• How you grow your business virally (WOM)• Rich source of analytics
Why create a Company Page?• Used as a reference tool• Engage followers/potential clients• Promote your employment brand
How to increase awareness of your company page:• Embed a “follow us on LinkedIn” button on your website.• Add your Linked In URL to your e-mails and newsletters.• Promote your company page through LinkedIn advertising.
Put Google to work for you1. Go to http://www.google.com/alerts2. Enter the keyword / phrase that you would like Google to search for3. Choose “Everything” in order to search all content on the Web4. Choose how often (once a day recommended)5. Enter E-Mail address where you want results delivered6. Alerts delivered directly to your inbox
register your username everywhereRegister your username everywhere
Check Social Network Username Availability on www.namechk.com
Record your usernames and passwords in one placeSocial Network URL Username Password
continue the conversation email@example.com @techspectations