U6

1. Proposal
1
Working Title:
Sydney’s podcast
Product’s Purpose:
My products purpose is to both entertain and to educate my audience.
I play music and tell stories related to the daily topics to entertain my audience and I will involve
some educating information related to the daily topic so that it will get stuck in the audiences head
because it will be said during story telling.
I will do a “coming up next time” segment to keep the audience listening till the next podcast.
Genre:
My product is a music/talk radio show. The music I will play will be alternative/rock/pop. For the
talking part of the show me, my co-host and a guest will talk about a chosen two topics for
example morning routines and bus journeys. Harvey, the guests and I will talk about something
that’s happened to them that is related to the topic of the week. The music that’s played is either a
recording or a live performance from the guest, because the guests will related to music in one
way or another.
Content
My product will contain two topics of the week, live music and a game, also we will have upcoming
artist on as guests to play the games and talking about the topics with and perform in the studio.
Audience:
My audience will be;
 both male and female because my product will interest both genders and won’t be specific
to a certain gender
 15-25 year olds because the co-host and I are teenagers ourselves and will have specific
content in which will interest people of the same age,
 C2DE social status
 A Belonger and people who are needs driven because they both communicate a lot and
feel the need to respond to messages swiftly

2. Proposal
2
Legal & Ethical Considerations:
Think about any offensive material you will include? If I take incoming calls then there might be
offensive language coming from my products audience, so I will have to carefully watch who I’m
letting talk on the show.
Will you restrict younger people using/accessing it? I will not stop younger people from listening
because the radio podcast won’t contain explicit or offensive content or inappropriate language so
there should be no need for an age restriction.
Will it offend any social groups/religions/ethnicities? My product will not offend any social groups,
religions or ethnicities because the content of my product will not intend to offend. To make sure
we don’t accidentally offend the audience by checking the audio and making sure any offensive
language is removed and any song played will be clean from swear or explicit words.
How will you ensure you do not offend anyone? The content that I produce will be supervised
efficiently and any offensive language will either be removed or re-worded to ensure nobody gets
offended.
Are you using characters/names/logos of existing products/IPs? We will not be using any
characters, names or logos from any existing products and will not discuss any brand names
unless sponsored.
Will your product be sufficiently different from existing products to not get sued for copyright
infringement? My product will not contain any games taken from existing radio shows but the
music that will be played on the show will not be copyrighted as I will gain clearance for the music
by emailing music producers for permission.