The document proposes a drama film called "Living On The Edge" that aims to make people aware of the dangers of carrying knives. It would tell the story of a boy who is groomed into a gang and feels he needs to carry a knife for protection, but later regrets that choice. The target audience is 16-20 year olds, especially those from deprived backgrounds or at risk of gang involvement. Legal and ethical considerations for the film include restricting viewers under 16 due to inappropriate content, avoiding offensive material, and getting approval that the film does not offend any groups before publishing.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Living On The Edge.
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My product is to make people aware that choosing to carry a sharp object with or without
intention to use it is a dangerous choice. It is not being created for viewers own
entertainment, I will do this by making the storyline all about the character making the
choice to carry a knife and why he chose to.
Genre:
What sort of product is it
My products genre is Drama, this product isn’t meant to be entertaining, it is being made to
make people aware of the problems that knifes cause for a young person’s life.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about a boy who is groomed into a group of older teenagers to do their jobs
for them, the storyline is the main character trying to find a way out of the group by
refusing to work for them but then is put in danger for riling up the gang leader, he feels
like he is in danger and sees no way out, he chooses to carry a knife to defend himself but
would later regret it.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
In my product I will use facts and statistics out of my planning, this will be used in my intro
to the film. I will also use my script and my story board, these will my project come into
place. I will take inspiration from other peoples shared stories to make my video more
realistic and make the audience realise that this happens in everyday life.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My aimed audience age range is between 16-20
My product is not suited for a specific gender but males have more of an involvement than
females.
For teenagers/young adults who are in a similar situation to my characters, deprived
background, likely to get involved in gang culture, also family members to spot signs of
suspicious behaviour

2. Proposal
2
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will not include any offensive material in my product but will restrict people younger than
16 viewing my film because the content shown may not be appropriate for younger ages.
I will not use any material that is set out to offend any social groups, religions, ethnicities.
I will make sure I do not offend anyone by getting someone to check my short film to see if
it is suitable to be published.
I will be using content which may be only be appropriate for ages 16+