This audio proposal outlines a crime story podcast called "Branded for Error" that will entertain audiences ages 25-64. It follows two detective partners trying to solve a string of arsons in various Chicago locations. The podcast aims to hook female listeners with mystery and suspense, and engage male listeners through solving clues. While set in the 1940s, the creator will take care not to offend any groups through sensitive topics or adherence to advertising standards codes. The original story and characters aim to avoid copyright issues.

1. Audio Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Branded for Error
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
To entertain with audio on Premiere Pro.
Genre:
What sort of product is it
An audio crime story.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is a crime story about two detective partners trying to solve a string of
arsons. The stuff I will include consist of locations like a burndown house,
company building Sun Ray Heating, alleyway and Chicago Police Department.
Other voice actors to fill in for other character roles.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience is for women and men of the age of 25 to 44 and 45 to 64, from the
upper to the lower middle class and the psychographic side of my audience is
needs driven. Myproject appeals to my audiences because it has all the aspects of
a good detective storywith mystery, suspense and some anxieties that the female
readers wll get hooked on. While the men readers will get invested in trying to
solve the mystery as they try to put all the clues together.
Legal & Ethical Considerations:
Think about any offensive material you will include?
My product may have a few things that offend some people as the period
takes place in the 1940s.
Will you restrict younger people using/accessing it?
Yes, I will restrict younger audience members because of the subjects that
my story tackles like murder, arson and deception.
Will it offend any social groups/religions/ethnicities?
My product won’t contain any material that could offend any social
groups/religions/ethnicities.
How will you ensure you do not offend anyone?
I will make sure not to offend anyone by following the ASA codes.
Are you using characters/names/logos of existing products/IPs?
My final product won’t contain any characters/logos/names of existing
products.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
Yes, my product will be an origin idea that won’t include any elements from
existing products that will get me sued for copyright infringement.
Benjamin Birney