SlideShare a Scribd company logo
Transform Your Donor
Relationships
Lynne M. Wester
@donorguru
Status Quo?
• Receipt within 48 hours
• Acknowledgment within…?
• Is that all?
• Don’t send a decal, magnet, pen, etc
• Don’t ask again right away
What If?
• You were able to raise your first time donor
retention from 48% to 58%?
• What would that means in terms of $s and
Donors?
• How does that affect your pipeline?
• Happy Donors tell…
• Unhappy Donors tell…
Too Much Looks Like Everything Else:
WHAT WE THINK DONORS WANT
• Gifts
• Plaques
• Certificates
• Donor Honor
Roll
• Fancy Events
WHAT DONORS REALLY WANT
Access
Information
Experiences
Techniques
Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their
population
• Channel Matters
• Tell Stories
• Show Impact
The BEST!!
Thank You, Questions?
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• @donorguru

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2014 networkforgood

  • 2. Status Quo? • Receipt within 48 hours • Acknowledgment within…? • Is that all? • Don’t send a decal, magnet, pen, etc • Don’t ask again right away
  • 3.
  • 4. What If? • You were able to raise your first time donor retention from 48% to 58%? • What would that means in terms of $s and Donors? • How does that affect your pipeline? • Happy Donors tell… • Unhappy Donors tell…
  • 5. Too Much Looks Like Everything Else:
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  • 8. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
  • 9.
  • 10. WHAT DONORS REALLY WANT Access Information Experiences
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  • 13. Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
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  • 29. Thank You, Questions? • Lynne M. Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • @donorguru