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Stewardship and Donor
Relations
Lynne Wester
Donor Relations Guru
@donorguru
Donor Relations
Stewardship and
Impact reporting
Acknowledgment Recognition Engagement
Retention
Growth Influence
Nondonors
3
Donor Relations and Stewardship
• Is there a better way to do this?
• What are some ways that we can better
serve our donors?
• What is someone else doing that we’re
not?
• Making innovation a priority
• Idea + Implementation = Innovation
We Need to Understand
• What they want
• How to deliver
• Treading water and assuming is
dangerous
4
Don’t Overlook the Obvious
Time to Make Waves!
• Retention rates among first year
donors to your YMCA?
• What is your member donor
percentage?
• What does success look like?
• YU Then: Retention 48%
• YU Now: Retention 72%
• Impact and opportunity
The Facts:
Leveled Touches
Data Drives Strategy
• Loyalty Donors
• First Time Donors
• Planned Giving Donors
• Mid Level Donors
• 110% ... The next frontier
• Monthly Donors
• Anyone who needs extra Stewardship
9
11
Theory
In Practice at
It’s not about You!
15
Involve Others
Those That Benefit, Thank
16
Give a Helping Hand
Putting a Face to the Dollars
Better Together
Making Print Magical
20
The Power of Storytelling
Simplicity Doesn’t Mean
Simple
Questions? Thank You!
23
• Lynne Wester
• www.donorrelationsguru.com
• Follow me on Twitter @donorguru

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