Focuses on events and what to do after having a fundraising event. Now that the event is over for your nonprofit, how do you not let that one night be the donor's only impression of your organization?

1. Events,
It
was
a
Magical
Evening,
Now
What?
Lynne
M.
Wester
@donorguru

2. The
Party’s
Over!

3. Events,
Really?

4. But,
Wait?
• Did
You
Have
a
Plan?
• What
Does
Success
Look
Like?
• Now
What?

5. Does
the
Event
Type
MaIer?

6. You
Brought
it
to
Life…

8. • Thank
you
so
much
for
aIending
our
recent
XXXX
event.
It
was
wonderful
seeing
you
DATE.
Below
please
find
a
link
to
the
photos
from
the
event
to
share
with
your
family
and
friends.
In
addiQon,
we
would
welcome
your
feedback
as
we
strive
to
improve
our
guest
experience.
Please
click
HERE
for
a
link
to
a
short,
5
quesQon
survey.
• Thank
you,

9. • We
are
so
sorry
you
were
unable
to
join
us
at
our
recent
XXXX
event.
Below
please
find
a
link
to
the
photos
from
the
event
so
that
you
may
experience
the
night
through
our
aIendee’s
eyes.
In
addiQon,
we
would
welcome
your
feedback
as
we
strive
to
improve
our
events
for
all
of
our
friends
and
family.
Please
click
HERE
for
a
link
to
a
short,
5
quesQon
survey.
• Thank
you,

10. Surveys
• ATTENDEES
•
Overall
how
would
you
rate
the
event?
• Based
on
your
experience
at
this
event,
how
likely
are
you
to
aIend
future
events?
• Please
rate
the
following
aspects
of
the
event
–
Excellent
Good
Fair
Poor
– Scheduling
and
Qming
– Entertainment
– Food
and
beverage
– Parking
and
direcQons
– InvitaQons
and
guest
list
– Choice
of
facility/venue
– Cost
and
pricing
• What
was
your
favorite
part
of
the
event?
• Any
other
suggesQons
or
comments
to
help
us
improve
future
events?

11. Surveys
• NON
ATTENDEES
• Why
were
you
unable
to
aIend
XXX
Event?
….
• Would
you
rather
aIend
events
on
or
off
campus?
• In
addiQon
to
events,
how
would
you
like
to
hear
from
us?
• What
types
of
events
interest
you
the
most?
• What
else
would
you
like
us
to
know
so
we
may
beIer
serve
you
in
the
future?

12. Metrics:

13. Metrics
ü 40%
event
aIendee
turnover
ü Event
saQsfacQon
score
increase
ü P
&
L
improvement
every
event
ü LTV
in
the
room
improvement
ü AIendee
engagement
ü Social
media
reach
and
interacQon
ü Fundraising
success

14. Success?
• Events
should
Qe
back
to
your
mission
• They
should
have
moments
at
which
your
mission
becomes
clear
to
aIendees
• Consider
interacQve
events
or
pairing
aIendees
with
beneficiaries
for
maximum
interacQon

15. Plan
Ahead

21. What
Can
Technology
Tell
You?

22. TapSnap

25. Upcoming
Webinar:
• February
5,
2015
• Donor
RelaAons
and
Front
Line
Fundraisers
-­‐
$30
• The
partnership
between
donor
relaQons
professionals
and
front
line
fundraisers
should
be
seamless
and
effortless,
but
is
it?
What
happens
when
donor
relaQons
professionals
also
carry
porcolios?
How
does
this
symbioQc
relaQonship
work
best
and
what
are
ways
we
can
help
it
improve?
We’ll
examine
the
ideal
scenario
and
also
the
reality
many
of
us
face.
Learn
real
world
tacQcs
to
help
the
most
important
person
benefit,
the
DONOR.
• hIp://www.anymeeQng.com/PIID=EA57D782824E31

26. QuesQons?
Thank
You!
• Lynne
Wester
• lynne@donorrelaQonsguru.com
• www.donorrelaQonsguru.com
• Join
our
vibrant
LinkedIn
Group
• Follow
me
on
TwiIer
@donorguru