This document discusses strategies for cultivating donor loyalty and engagement. It recommends treating donors as individuals rather than transactions and implementing a first-time donor journey of personalized outreach. This includes a postcard or email within 30 days, a volunteer phone call within 3 months, a handwritten note within 6 months, and an impact report within 11 months. The document also stresses the importance of imaginative communications and reporting impact and donor retention data. It provides an example of fundraising results from implementing these strategies.

1. Cultivation and Stewardship: Building
donor loyalty through involvement
and engagement
@donorguru

8. Broken Ratios
Gave on 12/2/14
Re-solicited- SAME DAY
Email Solicitations- 79
Thank You- 1?
Mail Solicitations- 12

9. “These emails are a part of
our fundraising during this
holiday season; they are
prepared months in advance
and are sent out
automatically to all those on
our email list.”
Christina
Donor Services Representative

10. Gave on 12/2/14
Re-solicited- 3 DAYS
Email Solicitations- 51
Thank You- 2
Mail Solicitations- 7

11. Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.

15. LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:
1. Giving Pyramid Report
2. Consecutive Donor Report
3. First-Time Donor Report
4. Donor Retention Report
5. Donor Giving Channel Report
6. Lapsed Donor Reacquire Report
7. Donor Increase Report

21. WE NEED: More Imaginative
Communications
All we need to do is to write
brilliantly, package it superbly,
and to present it in a way that
will captivate, thrill and inspire

25. LUST

26. Report Impact

32. First Time Donor Journey
• <30 Days – Postcard or Email
• <3 Months- Phone call from Volunteer
• <6 Months- Hand Written Note
• <11 Months Impact Report
• THEN and Only Then…

36. Results
$234,785

43. Whitworth YTY

46. How Much is it Worth?

49. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com