The concept behind speed dating is to meet as many people as possible as quickly as possible—and 99% of them you’ll never see again. Actually, that’s not too far off from the statistic that 80% of donors never make a second gift. So what can you do to develop a successful donor relations program, what works and what doesn’t, and how can you improve your retention rate? Learn how to form a lasting relationship with your donors.

1. Donor Retention Isn’t Speed Dating
@donorguru

7. Broken Ratios
Gave on 12/2/14
Re-solicited- SAME DAY
Email Solicitations- 79
Thank You- 1?
Mail Solicitations- 12

8. “These emails are a part of
our fundraising during this
holiday season; they are
prepared months in advance
and are sent out
automatically to all those on
our email list.”
Christina
Donor Services Representative

9. Gave on 12/2/14
Re-solicited- 3 DAYS
Email Solicitations- 51
Thank You- 2
Mail Solicitations- 7

10. Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.

13. LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:
1. Consecutive Donor Report
2. First-Time Donor Report
3. Donor Retention Report
4. Donor Giving Channel Report
5. Lapsed Donor Reacquire Report
6. Donor Increase Report

21. First Time Donor Journey
• <30 Days – Postcard or Email
• <3 Months- Phone call from Volunteer
• <6 Months- Hand Written Note
• <11 Months Impact Report
• THEN and Only Then…

24. Results
$234,785

33. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com