This document discusses the importance of donor retention and relationship building rather than focusing solely on transactions. It recommends having specific reports on donor giving patterns, retention, and lapsed donors in order to make informed decisions. The document stresses using more imaginative communications to inspire and engage donors through brilliant writing, packaging, and presentation.

1. Donor Retention isn’t Speed Dating
@donorguru

4. Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.

7. LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:
1. Giving Pyramid Report
2. Consecutive Donor Report
3. First-Time Donor Report
4. Donor Retention Report
5. Donor Giving Channel Report
6. Lapsed Donor Reacquire Report
7. Donor Increase Report

13. Decision Time

14. WE NEED: More Imaginative
Communications
All we need to do is to write
brilliantly, package it superbly,
and to present it in a way that
will captivate, thrill and inspire

23. LUST

24. Report Impact

40. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com