This document discusses transforming donor relationships by providing a better donor experience. It notes that while organizations typically only send a receipt and acknowledgment, donors want more access to information and experiences. The document suggests focusing on retaining donors rather than the size of individual gifts. Specific techniques mentioned include sending a special annual touch tailored to different donor groups, telling impactful stories, and showing how donations make a difference. The overall message is that donors care more about these types of experiences than traditional gifts or honors.

1. Transform Your Donor
Relationships
Lynne M. Wester
@donorguru

2. Status Quo?
• Receipt within 48 hours
• Acknowledgment within…?
• Is that all?
• Don’t send a decal, magnet, pen, etc
• Don’t ask again right away

4. What If?
• You were able to raise your first time donor
retention from 48% to 58%?
• What would that means in terms of $s and
Donors?
• How does that affect your pipeline?
• Happy Donors tell…
• Unhappy Donors tell…

5. Too Much Looks Like Everything Else:

8. WHAT WE THINK DONORS WANT
• Gifts
• Plaques
• Certificates
• Donor Honor
Roll
• Fancy Events

10. WHAT DONORS REALLY WANT
Access
Information
Experiences

11. Techniques

13. Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their
population
• Channel Matters
• Tell Stories
• Show Impact

28. The BEST!!

29. Thank You, Questions?
• Lynne M. Wester
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com
• @donorguru