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More than mere information assets : the reach of social media in information services delivery
The document discusses the impact of social media on information services delivery, highlighting that its deployment often replicates traditional models and suggests possibilities for enhanced service through personal professional use. It emphasizes the importance of treating social media as integrated assets rather than just additional tools and notes the limitations posed by uncertainty around tools and established role traditions. Ultimately, the document advocates for a shift in perspectives to view users as active collaborators in service delivery.
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More than mere information assets : the reach of social media in information services delivery
- 1. More than mereinformation assets The reach of social media in information services delivery University of Edinburgh Business School New Directions in Management series Professor Hazel Hall, Director, Centre for Social Informatics, 11 November 2011
- 2. Thank you forinviting me Thank you for inviting me
- 3. Thank you forinviting me Thank you for inviting me Thank you for coming! Thank you for coming!
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- 6. Centre for SocialInformatics e-democracy, e-government, e-participation, e-petitioning information society information and knowledge management library and information science research
- 7. Research, evaluate, advise, Research, evaluate, advise, train on for example: train on for example: Systems Systems Markets Markets Centre for Social Informatics Communities Communities Impact Impact e-democracy, e-government, e-participation, e-petitioning information society information and knowledge management library and information science research
- 9. Provide strategic Provide strategic approachto LIS approach to LIS research in the UK research in the UK
- 10. Provide strategic Provide strategic Develop a formal Develop a formal approach to LIS approach to LIS UK-wide network UK-wide network research in the UK research in the UK of LIS researchers of LIS researchers
- 11. Explore the extent Explore the extent Provide strategic Provide strategic Develop a formal Develop a formal to which LIS to which LIS approach to LIS approach to LIS UK-wide network UK-wide network research influences research influences research in the UK research in the UK of LIS researchers of LIS researchers practice in the UK practice in the UK
- 12.
- 13. This presentation alignswith personal research interests Information sharing in online environments Communities Tool adoption/adaptation
- 14. This presentation alignswith personal research interests Information sharing in online environments Communities Tool adoption/adaptation Within specific professional context Information services delivery
- 15. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision
- 16. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement
- 17. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Tool uncertainty, role traditions and restrictions of external environment limit scope
- 18. Social mediadeployment in information services delivery (generally) replicates traditional models of provision Treated as information assets to be integrated into existing service models
- 19. Social mediadeployment in information services delivery (generally) replicates traditional models of provision Treated as information assets to be integrated into existing service models Information access and discovery (think cataloguing) Reference services Current awareness User education
- 20. Information access Information access anddiscovery and discovery e.g. book-marking e.g. book-marking
- 21. Reference services Reference services e.g.instant messaging, e.g. instant messaging, online chat online chat
- 22. Current awareness Current awareness e.g.microblogging e.g. microblogging
- 23. User education User education e.g.video sharing e.g. video sharing
- 24. So, ingeneral… Broadcasters (librarians) create Customers (users) consume There are few opportunities (if any) for user collaboration, co-production, contributions to decision making To take advantage of the “social”, recognition that these tools aggregate more than data/information: relationships, experience… Communication is prioritised over community
- 25. News and currentawareness News and current awareness
- 26. News and currentawareness News and current awareness An extreme example An extreme example of “twinforming” of “twinforming”
- 27. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement
- 28. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Loudon, L. & Hall, H. (2010). From triviality to business Loudon, L. & Hall, H. (2010). From triviality to business tool: the case of Twitter in information services tool: the case of Twitter in information services delivery. Business Information Review, 27(4), 236-241. delivery. Business Information Review, 27(4), 236-241.
- 29. Community, collaboration andco-production “Meeting” in social media space A “place” for members Collaborating in social media space Platforms for membership co-production
- 30. Community building Community building Networkingbased on Networking based on career stage career stage
- 31. Community building Community building Networking based on Networking based on career stage career stage Community building Community building Networking based on a Networking based on a particular interest particular interest
- 32. Community building Community building Networking based on Networking based on career stage career stage Meeting, making Meeting, making connections as peers connections as peers Collaboration with view Collaboration with view to co-production to co-production Community building Community building Networking based on Networking based on a particular interest a particular interest
- 33. Shared meeting spaceat Shared meeting space at events for co-located and events for co-located and remote participants remote participants Possibilities for Possibilities for collaboration and co- collaboration and co- production derived from production derived from discussions discussions
- 34. Shared meeting spaceat Shared meeting space at events where all events where all participants are remote participants are remote Possibilities for Possibilities for collaboration and co- collaboration and co- production derived from production derived from discussions discussions
- 35. Wikis for communityco-production Wikis for community co-production Workplace and repository Workplace and repository
- 36. Other sophisticated informationbehaviours exhibited by librarians using social media To support staff development and career direction To promote productivity and efficiency at work To inspire innovation and services development
- 37. Blogging supports developmentand Blogging supports development and career direction, e.g. peer review – career direction, e.g. peer review – ideas, work (and profile raising) ideas, work (and profile raising)
- 38. Twitter promotes Twitter promotes productivityand efficiency productivity and efficiency
- 39. Twitter promotes Twitter promotes productivity and efficiency productivity and efficiency Twitter is the big surprise here. Despite being a disorganised and unstructured approach to finding information I continue to come across amazingly relevant and useful material.
- 40. Experimentation with applications Experimentationwith applications inspire innovation and services inspire innovation and services development development
- 41. Key points Socialmedia deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Tool uncertainty, role traditions and restrictions of external environment limit scope
- 42. So many tools… So many tools… http://www.bite.ca/bitedaily/2010/07/social-media-monopoly-board-game/
- 43. So many applications… Somany applications…
- 44. Tools have multiplefunctions Tools have multiple functions
- 45. Where should youfocus Where should you focus your attention? your attention?
- 46. Role traditions evidentin tool preferences amongst information and Role traditions evident in tool preferences amongst information and knowledge professionals in 2008 knowledge professionals in 2008 http://www.soc.napier.ac.uk/~hazelh/esis/soc_comp_proj_rep_public.pdf http://www.soc.napier.ac.uk/~hazelh/esis/soc_comp_proj_rep_public.pdf Availability Usefulness Usage Wikis Wikis Social networking Blogging Blogging Instant messaging Social networking Instant messaging Wikis Instant messaging Social networking Blogging Microblogging Microblogging Microblogging Ready availability of a tool does not guarantee popularity Under-exploitation of most valuable tools? Microblogging barely on the radar in 2008
- 48. Role traditions Role traditions Here’ssomething new and Here’s something new and interesting. How could we use it? interesting. How could we use it?
- 49. Role traditions Role traditions Here’ssomething new and Here’s something new and interesting. How could we use it? interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
- 50. Role traditions Role traditions Here’ssomething new and Here’s something new and interesting. How could we use it? interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them? Phil Bradley in CILIP Update, Phil Bradley in CILIP Update, August 2011, p. 23 August 2011, p. 23
- 51. Users can pinhistoric data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not GET USERS to digitize and add them?
- 52. Role traditions Role traditions Advocacyis the exception, but Advocacy is the exception, but consider who else is involved consider who else is involved
- 53. Social = leisure Social= leisure Social media = danger Social media = danger
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- 56. The reach ofsocial media in information services delivery is limited when Social media are treated as additional information assets and communication is prioritised over community Tool uncertainty discourages adoption Role “traditions” dominate Employers restrict use
- 57. The reach ofsocial media in information services delivery is likely to extend as Lessons from sophisticated personal professional social media use are applied elsewhere Service delivery strategies consider users not as passive consumers, but as active collaborating partners
- 58.