The document discusses the concept and importance of amplified events in enhancing the engagement and reach of academic and professional conferences through the use of technology, such as social media and streaming services. It emphasizes the necessity of open access to research and communication of work, while examining the benefits and concerns associated with amplified events, including privacy, accessibility, and speaker apprehensions. Brian Kelly shares his insights and experiences related to event amplification, advocating for a culture of openness and innovation in sharing knowledge.

1. What Can We Learn From Amplified Events? Brian Kelly, UKOLN University of Bath Bath, UK, BA2 7AY UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/seminars/girona-2010/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/ [Automated] Twitter: #udgamp10 Delicious tag: udgamp10

2. Relevance of Dali Visit to Salvador Dali Museum and Jewelry Museum: “ Without an audience the Dali jewelry will have failed to fulfil the purpose for which they were created ” * Relevenace to the research community: Without an audience scientific research will have failed in its purpose. Hence importance of: Open access to research papers & data for fellow researchers Communication of work to general public Openness of conferences and seminars * May not be exact wording. No camera or pen so had to try to remember wording.

3. The Persistence of Memory by Salvadore Dali. Image from http://en.wikipedia.org/wiki/File:The_Persistence_of_Memory.jpg How can we improve our understanding & recollection of events?

4. About Me Brian Kelly: National Web adviser to UK Universities and cultural heritage organisations Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath Involved in Web since January 1993 770+ blog posts since Nov 2006 Over 350 presentations given since 1997 Current area of interest include Web 2.0, Web standards, Web accessibility & amplified events Introduction

5. About This Talk UK Web Focus blog post

6. Sharing Ideas Work activities use Web 2.0 technologies & approaches: RSS feeds for structured information Geo-location data Exploitation of 3 rd party services (blogs, wikis, Twitter, …) Openness of resources 40 talks given in 2009 – map gives indication of dissemination & engagement activities (e.g. across UK)

7. Revisiting The Trips Dopplr provides a social sharing service for trips Incomplete map of trips since 2007 NB 2 talks in UK have amplified to Australia & South Korea Dopplr also estimates carbon cost of trips Questions: Can/should nos. of trips be reduced Can travel to my talks be reduced? How can technologies help address environmental challenges?

8. Constraints of Space & Time Amplified events can be regarded as a way of avoiding the constraints of space and time!

9. Getting Involved Let’s try out event amplification: Tag for seminar: #udgamp10 If something inspires you can use #eureka If you don´t understand, require clarification or disagree use #qq Notes: Aims to encourage reflection and engagement Approach may work better for student use If no Twitter access available use pen & paper!

10. How I Came To Be Here … Un article clau, que no deixa indiferent, és el de Brian Kelly al seu blog UK Web Focus: “ I Want To Use Twitter For My Conference ” on exposa bones pràctiques en l’ús de twitter per organitzar un congrès o conferència. Les entrades de Kelly són molt rellevants i es tracta d’un blog que trobo de seguiment obligat, igual que Mashable, Community Roundtable o Social Media Today. Kelly té una entrada rellevant que hauria de seguir: 14 UK Information Professionals to Follow on Twitter? Per entendre la relació apassionant entre twitter i blogging, Brian Kelly ha resumit idees clares en la seva entrada A Twitter Feed For This Blog i sobretot a Can Your Blog Survive Without Twitter? Jo encara estic en fase experiental en la meva arquitectura digital social. M’ha ajudat molt. (Per cert, en aquesta darrera entrada hi surt el meu retweet de l’article de Brian Kelly. Gràcies!) Introduction

11. About This Talk Mind map Introduction

12. The Amplified Conference Term coined by Lorcan Dempsey, OCLC (and former UKOLN director) in a blog post on 25 July 2007 History

13. Wikipedia Article A Wikipedia article History Created by Brian Kelly in August 2008

14. Real-time peer review: 2003 'Hot' or Not? Welcome to real-time peer review The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links. A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it. He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didn't call them 'hot'. I just called them links." 'Hot' or Not? Welcome to real-time peer review , Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003 History

15. THE Article - Concerns Potential Negative Aspects: “ about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker” “ There can also be a feeling of being excluded … by not being part of a particular online group” “ It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV , past work and checking any data that seems a bit dubious” History

16. THE Article - Conclusions Conclusions: “… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis , comprehensive notes with insights and links , often far more extensive than the speaker might have, are advantages previously unimaginable. Perhaps the richest potential lies in the interaction between members of the audience , particularly if you believe that learning and the generation of knowledge are active, engaging and social processes History

17. Using Networked Technologies To Support Conferences Using networked technologies to support conferences . Kelly, B., Tonkin, E., Shabajee, P. EUNIS 2005 conference Described examples Outlined benefits Provide deployment framework Framework covered policy issues, user needs, technical issues, human & organisational issues

18. IWMW Experiences (1) IWMW 2005 WiFi available for use at UKOLN’s Institutional Web Management Workshop (IWMW 2005) Time for experimentation: Wiki for note-taking & reports in parallel sessions Instant messaging (Jabber, …) IRC Provided user support pages Provided an Acceptable Use Policy (AUP) Provided an evaluation form to see if we should be doing more of this History

19. IWMW Experiences (2) London Bombings Day 2 took place on 7/7 – day of London bombings About 20 people found out via IRC channel This experience led to realisation of need to have contingency plans in case of disasters (bombs, floods, volcanic ash, …) or inconveniences (speakers being delayed)

20. IWMW 2005: Evaluation Evaluation on use of technologies received from 35 participants As a result of positive feedback amplification of IWMW events has continued and grown. Since 2008 Twitter used as event ‘back channel’

21. Amplified Events Today By 2010: Event amplification the norm for many Web, e-learning & e-research events ALT-C 2009 4,708 #altc-2009 tweets from 747 users for 3 day e-learning conf. (700 delegates?) IWMW 2009 1,661 #iwmw2009 from 180 users tweets for 3 day Web conf. (197 delegates) JISC 2010 2,050 #jisc10 tweets from 432 users for 1 day development / policy conf. (~500 delegates?) Developments : Increased ownership of smart phones & availability of WiFi; unlimited tariffs for data; wider appreciation of benefits; ‘buzz’ around Twitter; …

22. IWMW 2010 Policy: “ We will treat the remote audience as first class citizens” Motivation: Maximise learning through the sector Add value for little additional costs Explore ways of ‘greening’ event Prepare for implications of economic downturn (lack of funding to attend events) Enhance accessibility of learning Case Study

23. IWMW 2010 Technologies Video streaming Live video stream & subsequent ability to download and reuse Twitter technologies Official event hashtag #iwmw10 together with session hashtags #P0-#P9 , #A1-A9 & #B1-#B10 Official live blogger and Twitterer Occasional Twitter Wall display Blog Event blog Slideshare Speakers slides easily accessible & embeddable Case Study

24. IWMW 2010 Interface The interface for remote users provided by the University of Sheffield http://www.shef.ac.uk/iwmw/

25. The Twitterwall Twitterwall provided: Access to video stream Display of event tweets Ability to post tweets

26. The Video Recordings Videos made available for downloading after the event

27. Twitter Developments Twapper Keeper developments (UI, APIs & infrastructure)

28. Summarizr Developments Summarizr: 3 rd party development Developed by Andy Powell, Eduserv, Bath Makes use of Twapper Keeper APIs Longer session but also controversial

29. Summarizr Developments Summarizr: Processes geo-location Twitter data provided in Twapper Keeper RSS feed May provide trend analysis May provide evidence of remote participation Note use of geo-location in Twitter low due to (a) privacy concerns; (b) UI complexity; (c) patchy support; …

30. #IWMW10 Official Live Blogger IWMW 2010 official Twitterer (@iwmwlive): Invited reflections on talks Explained what was happening to remote audience Informed remote audience of problems Summarized plenary talks Responded to questions Hootsuite used to schedule announcements

31. IWMW 2010 Blog IWMW 2010 blog provided: Summaries of plenary talks published (ideally) shortly after talk Benefits for: Participants who may need to write reports Remote audience watching videos of talks Blog post amplifies report on talk

32. IWMW 2010 Blog IWMW 2010 blog provided: Summaries of workshop sessions by facilitators Benefits for: Participants who may need to write reports Facilitators in raising their profile Blog post amplifies facilitators’ plans for their session

33. IWMW 2010 Blog IWMW 2010 blog provided: Video interviews with workshop facilitators Benefits for: Participants who need to write reports Facilitators in raising their profile Video interview amplifies amplifies facilitators’ reflections on their session

34. IWMW 2010 Blog IWMW 2010 blog provided: Video interviews with participants Benefits for: Participants to reflect on the event & what they’ve learnt Organisers in obtaining feedback on impact of event Video interview amplifies amplifies participants thoughts on the event

35. Twitter – More Than Chat Pakrati.us automatically adds tweeted URLs to a delicious.com account (used with the @iwmwlive)

36. Twitter Captioning Twitter captioning service: Developed by Martin Hawksey, RSC Scotland Synchronises video and Twitter stream (via TK) Search of Twitter stream Benefits: Speakers (“ why did they tweet that during my talk? ”) Accessibility Non-native English speakers?

37. Auto-translated Captions iTitle prototype can send tweets to Google translation service. Issues: Will constraints in size of tweets result in simple language which is amenable to automated translated? Will available of digitised content be valuable for processing in the future?

38. Twitter Conversations Encouraging Learning Through Discussions “ Learning begins with a conversation” Lecture theatres inhibit conversation Amplification brings back the conversation Engaging With The Twitter Wall Using a Twitter Wall rather than PowerPoint provides a means of encouraging discussions e.g. “ Good cop, bad cop ” routine used in IWMW 10 conclusions to encourage debate about talks

39. Remote Barcamps Barcamp: “a user generated conference whose content is provided by participants ” Remote participants had their own barcamp  Review of online barcamp published on blog

40. Slideshare Slides provided on Slideshare where possible: Remote audience can view slides Slides can be embedded After event Slideshare widget of all slides provided Benefits to speakers: Metrics on nos. of view Avoids resources being locked in HTML page

41. Amplified Memories The event tag enables photos to be easily shared on Flickr Photos can be reused by services such as Animoto to provide shared recollections of the event Case Study

42. Amplifying In (1) Plenary talk at IWMW 2009: Provided by slidecast (Slideshare + audio) as speaker on holiday Opportunity to evaluate “amped-in talks” – well-received Gaps provided to allow facilitated local interaction Slides and live Twitter wall displayed Note planned live remote participation didn’t work.

43. Amplifying In (2) Online talks given at 3 conferences in 1999: South Korea: 11 min slidecast at workshop session Australia: 35 min slidecast of rehearsal of talk prepared for another conference Me: “ A few hours ago I gave a keynote talk at the OzeWAI conf in Australia. I was asleep at the time! ” Response: “ so were the audience! :-) ” Scotland: slides + video used in double act Issues: Quality: dry, boring? How to enliven? Recycling talks: good or cheating audience?

44. Amplified Events: Why Not? IWMW 2010 has demonstrated: Various benefits of amplified events Examples of services which can be used Examples of best practices Benefits provided to various stake-holders But: What about the concerns? Does it scale? If it a fad? Will use in other contexts work? I’m convinced! What advice can you give? What concerns do you have?

45. Possible Concerns Some concerns: Privacy “ It’s rude” Spam It’s not for me Speaker says no! Who pays? The services may not be sustainable Legal concerns … Concerns

46. Privacy, Data Protection, … Digital cameras, mobile photos, camcorders, … are increasing volume of photos / videos being taken and being published online. But what about issues such as: Privacy Data protection Confidentiality …

47. Addressing Privacy Concerns Infrastructure ‘ Quiet Zone’ provided at IWMW 2009 & Eduserv Symposium 2010): No photos or technologies cf. ‘quiet carriage’ on trains Culture of Openness Organisers seen to: Encourage openness Explain benefits Seek to provide opt-out

48. Inappropriate Content Live Twitter wall displayed during opening & closing talks at Museums & Web 2009 conference Much appreciated #mw2009 tag ‘trended’ Automated spam appeared from @pantygirl! IWMW10 Response : Accept risk: people know about spam; anti-spam measures getting better. Other Approaches : Provide moderated Twitter wall; Twitter displayed on user’s device

49. “ It’s Rude” Open University’s internal conference held in May 2008 “ Three people complained about me liveblogging the Conference. They had found my typing very distracting from the presentations ” 24 comments on post My post on need for a framework produced ~13 responses “ I was amazed when I read about Doug’s experiences. I’ve blogged events over the last few years, & never had anyone complain ”

50. OU Online Conference 2010 Open University ran an online-only conference in June 2010 Results show there is now a widespread appreciation of value of online events

51. “ It’s Not For Me” Vive la Différence Different individuals will have different preferences for how they engage with talks at conferences Need to seek to accommodate such differences

52. It’s My Social Space! “ My tweets are mine – I don’t want you archiving & analysing them!” Twapper Keeper Recent developments have been funded by JISC Enhancements to features included ability to opt-out

53. It’s Illegal! Accessibility Concerns What about, for example, legislation which requires Web resources to be universally accessible? Won’t, for example, costs of captioning be a barrier? Developing Countries; Developing Experiences: Approaches to Accessibility for the Real World Paper on need to: Avoid check-list approach Policies which are divorces from realities of costs, benefits, … Argues need for: Achievable solutions Accessibility of outcomes & purposes rather than digital resources Provides examples of application of approaches to amplified events and institutional repositories

54. It’s Illegal! Copyright Concerns What about, possible copyright misuse? Won’t possible publication of copyrighted resources (tweets?!) leave institutions financially liable? Empowering Users and Institutions: A Risks & Opportunities Framework for Exploiting the Social Web Paper describes Oppenheim formula for assessing copyright risks: R=AxBxCxD where: A = probability copyright infringement occurred B = probability copyright owner finds out C = probability they care D = how much they’ll sue you for Note this is intended to encourage use of a risk assessment approach

55. Who Pays? What’s the business model? Costs are hidden (part of infrastructure; swings & roundabouts; internal charging; …) User pays? Speaker pays?? (cf author pays) Taxpayer pays? Sponsorship Since IWMW 2008 host institution provided streaming video (infrastructure in place; marketing of institution; trialling new technologies, …) At IWMW 2009-10 we funded live blogger (with some sponsorship): raises profile of event; gathers evidence of impact & value of event as well as supporting remote audiences Concerns

56. Speakers’ Concerns Speaker’s may have concerns : Sharing slides (in advance): will people listen? Live broadcasting : who is listening; should I be cautious? Recordings of audio / video : what if I look terrible; sound terrible; make mistakes? The back channel : what if people ask difficult questions; irrelevant questions; …? The message : Will speakers avoid being honest about problems & mistakes? Problems : What if things go wrong? Experiences : Speakers since 2008 informed of live streaming in advance. No problems experienced. Concerns

57. “ I Want To Do It!” Some suggestions for best practices: Do it yourself – open up your talks at other’s events Evaluate Learn from experiences of live bloggers Adopt a risk assessment approach Gather evidence Participate as a remote participant Read other’s experiences Share your experiences Best Practices

58. Live Blogging Experiences Kirsty Pitkin (nee McGill) Live blogger at IWMW 2009 & 2010 A new role – what is possible? What she did in 2009: Live Twitter stream on @iwmwlive Summaries of talks published on blog afterwards Video interviews In 2010 team of sponsored places supported Kirsty. Scheduled tweets published using Hootsuite. Key phrases already written.

59. Sharing Experiences Kirsty gave talk on amplification experiences at Transliteracy conference and wrote blog post (with embedded video clip of talk) A photo of an image of me holding a cartoon of myself displayed during Kirsty’s talk and reused on various blogs. What are the rights & ethical issues of reuse of image?

60. Discussions on Rights Josie Fraser’s policy on photos: I’ll inform people that I’ll be taking pictures & that I’m happy to take pictures down on request. I try to take pictures people will like and I delete pictures I doubt people will dislike I rarely include subject’s full name in the data although I’m happy to do so on request Stephen Downes’ policy: When photographing public events, I adopt the stance of journalist. And from a journalistic stance, it is actually important to NOT ask permission. If they are presenting and speaking in a public forum, they are fair game (openness & transparency)

61. Risks & Opps. Framework Initially described in “ Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends ” Community support Rapid feedback Misuse Community- building Low? Twitter Innovation will require risk-taking. The risks & opportunities framework aims to ensure: Purposes are understood Benefits are identified Risks are also identified Risks of doing nothing are understood Financial implications are understood Purpose Benefits Risks Missed Opportunities Costs Risk Minimisation Evidence AUP, education This talk Best Practices

62. Gathering Evidence (1) Carol Gole’s slides Slides uploaded on behalf of Professor Carole Goble

63. Gathering Evidence (2) Tweet from Steve Wheeler, 25 August 2010 What is a seminar? A mechanism for creating & delivering content which is consumed by others?

64. Supporting Remote Audience Supporting a remote audience has parallels with supporting people with disabilities Can’t read slides easily Can’t always hear Need for speaker (& event amplifier) to be aware of such issues Slideshare useful for remote audience Note each slide has URL – can be used to get remote audience in sync Best Practices

65. The Event Amplifier The role of an event amplifier described on Event Amplifier WordPress blog at <http://eventamplifier.wordpress.com/ >. Initial posts on Event Amplifier blog cover: (a) Amplifying event with Twitter; (a) Providing an accessible back channel; (c) The case for a live blogger; (d) Twitter buzzword bingo & (e) What is an event amplifier? See also @eventamplifier Twitter account

66. Professional Approaches Questions on the day: What has been the best bit this year so far? What will you take away? Will you do anything differently as a result of IWMW? What do you think would be the impact on you or your organisation if there was no IWMW? Timetable provided by event amplifier for IWMW 2010

67. Event Amplification Report Report on Event Amplification: Being written Based on UKOLN experiences Will have Creative Commons licence Draft available for comments on JISCPress ‘ Commentable document’ hosted on JISCPress service See http://event-amplification-report-draft.jiscpress.org/

68. Learning From Others Example of event amplification for ECER Conference Timetable published Blog post summarising amplification Note provision of Internet Radio Show using open source Icecast software. Should there be more audio?

69. From Seminars to Webinars? In the future Will we need face-to-face meetings? Will webinars replace seminars? How should they be funded?

70. Further Advice Martin Weller, Open University, Ed Techie blog, How to organise an online conference Marieke Guy, UKOLN, Rambling of a Remote Worker blog Kirsty Pitkin, Event Amplifier blog UKOLN briefing documents (QA Focus) UKOLN briefing documents (Cultural Heritage) Note see delicious bookmarks for resources mentioned in talk: <http://del.icio.us/lisbk/udgamp10 >

71. Revisiting the Future University 2.0 & Amplified Events Universities’ core mission is learning & research Amplified events can enrich both areas The norm in the future?

72. Conclusions To conclude: Amplified events are becoming well-established in certain disciplines Benefits are being better understood But in some disciplines amplified events may be regarded with suspicion There are possible pitfalls which could hinder developments of amplified events There are increasing sources of advice on best practices Can you afford not to engage in event amplification?

73. Questions Any questions