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Theory & Strategy for Community Building

  1. Theory & strategy for community building Deborah Schultz www.deborahschultz.com “ technology changes, humans don’t”
  2. Welcome Introductions Expectations Outline of the day
  3. What Community What does community mean to you? An Exercise
  4. What did we learn? Community Building
  5. Case Studies A critical analyses of existing communities Exercise II
  6. Let’s get strategic What would you do? Exercise III
  7. Inspiration & “gut check” reading Cluetrain Manifesto Seth Godin Citizen Marketers The Wisdom of Crowds The Starfish and the Spider Made to Stick Doc Searls, David Weinberger, Chris Locke Pick one Jackie Huba/Ben McConell James Suriowiecki Ori Brofman & Rod Beckstrom Chip & Dan Heath
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