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Unesco web2.0 workshop presentation

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A draft version of web2.0 workshop slides

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Unesco web2.0 workshop presentation

  1. 1. Introduction to Social Bookmarking and Web 2.0 Presented by Peter Mason Yaso Kunaratnam, IDS
  2. 2. Plan for the day <ul><li>Morning </li></ul><ul><ul><li>Where are you at? </li></ul></ul><ul><ul><li>Getting started: New tools </li></ul></ul><ul><ul><li>Promoting your content… </li></ul></ul><ul><li>Afternoon </li></ul><ul><ul><li>… and monitoring </li></ul></ul><ul><ul><li>Share nicely: Social bookmarking </li></ul></ul><ul><ul><li>Next steps </li></ul></ul>
  3. 3. Good morning <ul><li>Introductions </li></ul><ul><li>Your aims </li></ul><ul><li>Your questions about web 2.0 </li></ul><ul><li>Where are you now? </li></ul><ul><li>Web 2.0: an overview </li></ul><ul><li>www.delicious.com/pmasonids </li></ul>
  4. 4. Your aims <ul><li>Promoting the Clearinghouse's work </li></ul><ul><li>Stats, ranking, Social Network integration </li></ul><ul><li>Latest tools and tricks to communicate on the web </li></ul><ul><li>Increase the visibility of my work </li></ul><ul><li>Share/promote the content of the Clearinghouse </li></ul>
  5. 5. Outcomes from this workshop <ul><li>Develop an understanding of new tools available on the Internet </li></ul><ul><li>Understand social bookmarking, web 2.0 and social media can help in your work </li></ul><ul><li>Begin to review your current use of these tools </li></ul><ul><li>Identify some practical tasks and next steps </li></ul><ul><ul><li>as Individuals </li></ul></ul><ul><ul><li>as a Network </li></ul></ul><ul><ul><li>as an Organistion </li></ul></ul>
  6. 6. Where are you now?
  7. 7. What you are using <ul><li>Most used </li></ul><ul><li>Reading and commenting on blogs </li></ul><ul><li>Email discussion groups </li></ul><ul><li>Facebook? </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Least used </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Bulletin Boards </li></ul><ul><li>Twitter </li></ul><ul><li>Online discussion sites </li></ul>
  8. 8. What is Web 2.0? Tags: web2.0 introduction
  9. 9. What is Web 2.0? A concept <ul><li>“ websites and online tools which allow users to interact with each other in some way – by sharing information, opinions, knowledge and interests” </li></ul><ul><li>‘ Old’ media, such as newspapers and TV, is mainly about other people publishing information using expertise and tools that we can’t afford. ‘New’ media (often called Social Media) uses more conversational tools on broadband connections and mobile phones to create a more interactive and participative culture .” </li></ul>
  10. 10. What is Web 2.0? Tools <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Delicious </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Document-sharing </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Doodle </li></ul><ul><li>Wordpress </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google Docs </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Yammer </li></ul><ul><li>Slideshare </li></ul><ul><li>SurveyMonkey </li></ul><ul><li>Wikis </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul>
  11. 11. What is Web 2.0? Context and standards <ul><li>Shared services </li></ul><ul><li>Meta data </li></ul><ul><li>The semantic web </li></ul><ul><li>Tagging </li></ul><ul><li>Multiple tools </li></ul><ul><li>The cloud </li></ul><ul><li>Content can be re-used around the Internet (or made private) </li></ul><ul><li>Content has a wrapper to allow it to be organised </li></ul><ul><li>Multiple formats </li></ul><ul><li>Tracking of what’s going on </li></ul><ul><li>Additional context </li></ul>
  12. 12. Why does it matter? <ul><li>We are changing the way we use information and make decisions </li></ul><ul><li>We still listen to what the publishers say…. </li></ul><ul><li>… but we are paying MUCH more attention to what consumers think </li></ul>
  13. 13. What is Web 2.0 for? <ul><li>Promotion </li></ul><ul><li>Communications </li></ul><ul><li>Collaboration </li></ul><ul><li>Information </li></ul><ul><li>Interaction </li></ul><ul><li>Trust </li></ul><ul><li>Marketing </li></ul><ul><li>Listening </li></ul><ul><li>More effective communications </li></ul><ul><li>Better services </li></ul>
  14. 14. Who is using Web2.0 and social media? <ul><li>Your Clients </li></ul><ul><li>Your Colleagues </li></ul><ul><li>Your Partners </li></ul><ul><li>Your Friends </li></ul><ul><li>Your Funders </li></ul><ul><li>Your Family </li></ul><ul><li>Your Suppliers </li></ul><ul><li>Your Contractors </li></ul><ul><li>Your Referrers </li></ul><ul><li>NGOs & practitioners </li></ul><ul><li>Campaigning groups </li></ul><ul><li>Researchers & students </li></ul><ul><li>Individuals </li></ul><ul><li>Intermediaries </li></ul><ul><li>Emergency services </li></ul><ul><li>Governments </li></ul><ul><li>Activists </li></ul><ul><li>Volunteers </li></ul>
  15. 15. What are they using it for? <ul><li>Education, health, work </li></ul><ul><li>Asking questions and sharing answers </li></ul><ul><li>Entertainment </li></ul><ul><li>Making recommendations </li></ul><ul><li>Aggregation </li></ul><ul><li>Checking technical information </li></ul><ul><li>Supporting one another </li></ul><ul><li>Creating communities </li></ul><ul><li>Building relationships </li></ul><ul><li>Bypassing mainstream answers </li></ul>Tags: examples mapping
  16. 16. Examples of Web 2.0 in practice and it’s potential <ul><li>Steps Centre on Slideshare : </li></ul><ul><li>increasing the reach of key messages around rural development and livestock </li></ul><ul><li>Domestic Workers Blog : empowering domestic workers around the world and supporting the development of the National Federation of Domestic Workers in Brazil. </li></ul><ul><li>IDS automated content feeds for subscribers </li></ul>
  17. 19. Eldis news feeds
  18. 20. ReliefWeb
  19. 21. Break <ul><li>Where does your work fit in? </li></ul><ul><li>How can formal research compliment this? </li></ul><ul><li>How will your work change to meet new ways of working and user expectations? </li></ul>
  20. 22. Online Promotion <ul><li>Who are we talking to? </li></ul><ul><li>What do they want? </li></ul><ul><li>How do we access them? Where and when? </li></ul><ul><li>Why ? What do we want them to do? </li></ul><ul><li>=> What tools do we need? </li></ul>
  21. 23. Mapping your audience and your networks <ul><li>Exercise </li></ul>Tags: network mapping
  22. 24. Your audiences <ul><li>Quick brainstorm - key groups of people we want to communicate with. </li></ul><ul><li>Who are we missing? </li></ul><ul><li>Who are the priorities? </li></ul><ul><li>Each pair select one group </li></ul><ul><li>Creating a user profile or persona </li></ul>
  23. 25. User personas <ul><li>Imagine a person… </li></ul><ul><li>Name, age, gender, location, picture </li></ul><ul><li>Job, organisation, role </li></ul><ul><li>Tell us something about them… </li></ul><ul><li>Have they heard of you, and if so, how? </li></ul><ul><li>What knowledge do they have? </li></ul><ul><li>Which tools do they use? Are they on Facebook? Do they blog? </li></ul><ul><li>Do they regularly use the Internet? Which sites? </li></ul>
  24. 26. User needs <ul><li>What do they want to know? </li></ul><ul><ul><li>What are they interested in? </li></ul></ul><ul><li>Where will they go to find out? </li></ul><ul><ul><li>What happens if you Google it? </li></ul></ul><ul><ul><li>What looks interesting? </li></ul></ul><ul><ul><li>What language will they use? </li></ul></ul><ul><li>Can we start to build up a list of places they will spend time online </li></ul>
  25. 27. Research <ul><li>Finding out how people are linking to you, your organisation and your website? </li></ul><ul><li>Building up lists of key/related people, organisations, sites, accounts </li></ul><ul><li>What works and what doesn’t </li></ul><ul><li>How are you measuring what’s going on? </li></ul>
  26. 28. Research <ul><ul><li>Search engine for development ( Focuss - www.focuss.info/ </li></ul></ul><ul><li>Books and journals ( www.books.google.com , www.scirus.org , scholar.google.com) </li></ul><ul><li>Projects ( http://aida.developmentgateway.org R4Dev website) </li></ul><ul><li>Refined search ( www.exalead.com ) </li></ul><ul><li>Translated search ( www.google.com/translate ) </li></ul><ul><li>Multimedia, e.g. photos, video, audio (Flickr, slideshare, blip tv) </li></ul><ul><li>News ( news.google.com ) </li></ul><ul><li>Eldis Communities ( http://community.eldis.org ) </li></ul><ul><li>Technorati ( www.technorati.com ) blog searcher </li></ul><ul><li>Eldis Google websearch http://community.eldis.org/googlesearch/ for 4000 development sites </li></ul><ul><li>Dialogue ( www.dgroups.org , blogger, twitter, Blogger , Blogs.com , Problogger , Typepad , Wordpress ) </li></ul><ul><li>Statistics www.gapminder.org </li></ul>
  27. 29. Lunch <ul><li>Reviewing the Clearinghouse website </li></ul><ul><li>Think of a task that you want someone to perform </li></ul><ul><ul><li>e.g. Sign up for an event, find the right document, pass on the message, contribute their thoughts, expericence, research… </li></ul></ul><ul><li>How straightforward and easy is it for them to do? </li></ul>
  28. 30. Setting up monitoring tools <ul><li>There are a number of tools to help you do this: </li></ul><ul><ul><li>Adwords, Insights, Analytics, Webmaster tools, bit.ly. </li></ul></ul><ul><li>What do you have in place already? </li></ul><ul><li>What could you be asking for? </li></ul><ul><li>e.g. Regular reports, access to stats, your own searches, trackbacks… </li></ul>
  29. 31. Sharing content <ul><li>Offer a variety of methods </li></ul><ul><li>From your own site: Content Syndication tools such as AddThis or ShareThis, RSS, Email subscriptions </li></ul><ul><li>On others’ websites and blogs Creating partnerships and asking them, making it easy </li></ul><ul><li>Through other channels - twitter, </li></ul><ul><li>Send RSS by email: </li></ul>
  30. 32. Share Nicely: Social bookmarking <ul><li>Personally </li></ul><ul><li>Not restricted to one computer or one location </li></ul><ul><li>Better ease of use and management </li></ul><ul><li>Find out what others are doing </li></ul><ul><li>Organisation </li></ul><ul><li>Share with the team/partners/others </li></ul><ul><li>Publish to the web </li></ul><ul><li>Learn from the common pool – tagged by humans </li></ul>
  31. 33. Setting up Social bookmarking <ul><li>Try one (or more) out </li></ul><ul><li>Decide what you want to do </li></ul><ul><li>Talk to your technical teams </li></ul><ul><li>Select best product </li></ul>
  32. 34. Setting up Delicious <ul><li>Exercise </li></ul><ul><li>Create an account in Delicious. </li></ul><ul><li>Add the buttons </li></ul><ul><li>Start to add the sites we researched earlier </li></ul><ul><li>Send one to me - pmasonids </li></ul>Now have a shared list!
  33. 35. Criteria for choosing a provider <ul><li>Easy to use </li></ul><ul><li>Quick editing </li></ul><ul><li>Additional features </li></ul><ul><li>Sustainable </li></ul><ul><li>Import facilities </li></ul><ul><li>Publishing </li></ul><ul><li>Social functions </li></ul><ul><li>Browsers </li></ul><ul><li>API </li></ul><ul><li>Link sharing </li></ul><ul><li>Who else is using it </li></ul>
  34. 36. Getting to grips with Social Media
  35. 37. The Problem with Social Media <ul><li>Too Many Choices </li></ul><ul><li>Too Little Time </li></ul><ul><li>Too Little Direction </li></ul><ul><li>Too little Evidence </li></ul><ul><li>Patience </li></ul><ul><li>Focus </li></ul><ul><li>Routine </li></ul><ul><li>Measurement </li></ul>The Problem The Solution
  36. 38. Step 1: Listen, Look and Learn <ul><li>Where to look </li></ul><ul><ul><li>Partners websites </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Relevant Blogs/Podcasts </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Online Forums </li></ul></ul><ul><li>Building up knowledge about best places to go </li></ul>
  37. 39. 1. Grow big ears
  38. 40. Tune in using Tweetdeck
  39. 41. Step 2: Be Useful in Your Network <ul><li>Share what you know </li></ul><ul><ul><li>Comments, bookmarks, reviews, ratings, </li></ul></ul><ul><li>Help where you can </li></ul><ul><ul><li>signposting, responding, retweeting, republishing, linking </li></ul></ul><ul><li>Be responsive </li></ul><ul><ul><li>Make sue your services help those who can help you </li></ul></ul><ul><li>Use your knowledge and intellectual assets to build a profile and enhance your reputation </li></ul>
  40. 42. Step 3: Review, Measure and Improve <ul><li>Small Steps </li></ul><ul><li>Adjust Your Routine </li></ul><ul><li>Get your measuring tools in place </li></ul><ul><li>Start to build a Network </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Selective </li></ul><ul><li>Be Focused </li></ul>Normalise your social media evaluation - remember, this is just another media type
  41. 43. Step 3: Measure and Improve <ul><li>Regular review meetings </li></ul><ul><ul><li>An hour a month </li></ul></ul><ul><li>Spreadsheet </li></ul><ul><ul><li>Hits, friends, posts, comments, polls </li></ul></ul><ul><ul><li>Sales, margins, costs </li></ul></ul><ul><li>Track links using www.bit.ly </li></ul><ul><ul><li>What are people interested in? </li></ul></ul><ul><li>Communications campaigns </li></ul><ul><ul><li>Direct costs, people’s time, trends </li></ul></ul>
  42. 44. Summary Next Steps <ul><li>Start with where you are now discussing </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Audiences </li></ul></ul><ul><li>Build in web2.0 (and web 1.0!) </li></ul><ul><li>Review aims and set achievable goals </li></ul><ul><li>Understand your networks </li></ul><ul><li>Share what you know - be useful </li></ul>
  43. 45. How long does it take?
  44. 46. Make it part of your routine <ul><li>Spend 20-30 minutes a day </li></ul><ul><li>Updates for your website/blog </li></ul><ul><li>Bookmark useful items I come across </li></ul><ul><li>Post comments </li></ul><ul><li>Tweet useful links and news </li></ul><ul><li>Share or retweet (RT) useful links and new ideas </li></ul><ul><li>Talk to colleagues, clients, partners </li></ul><ul><li>Recommend something </li></ul>
  45. 47. Next Steps: Individual <ul><li>Learning by doing, e.g. </li></ul><ul><ul><li>I will start using Social bookmarking to record what I find useful </li></ul></ul><ul><ul><li>I will install Tweetdeck and spend 20 minutes a day researching the use of social media in my field </li></ul></ul><ul><ul><li>I will subscribe to my organisation’s feeds </li></ul></ul><ul><ul><li>I will talk to my contacts about their use of web 2.0 </li></ul></ul><ul><ul><li>I will include social media tactics in my work </li></ul></ul>
  46. 48. Next Steps: Organisation <ul><li>Promotion </li></ul><ul><ul><li>Collate and share research </li></ul></ul><ul><ul><li>Review and develop website & other online </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>AIms </li></ul></ul><ul><ul><li>Integration </li></ul></ul><ul><ul><li>Measurement </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><li>Human Resources </li></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Job descriptions </li></ul></ul>
  47. 49. Useful Guides & Background reading <ul><li>What is Web 2.0? Ideas, technologies and implications for education. JISC. </li></ul><ul><li>How to use new media – Media Trust Really simple introduction with practical examples. </li></ul><ul><li>www.icrossing.co.uk/what-we-think </li></ul><ul><ul><li>eBook: What is Social Media? </li></ul></ul><ul><li>www.cipr.co.uk/socialmedia </li></ul><ul><ul><li>Chartered Institute of Public Relations </li></ul></ul><ul><li>Me and My Web Shadow </li></ul><ul><ul><li>http://amzn.to/9paTvZ </li></ul></ul>

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