Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

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In this session, learn the importance of private social networks and the dramatic effect they can have on your organisation's engagement and retention rates. We explain why these trusted communities work so well and we'll demonstrate — using actual non-profit success story examples — six strategies for effectively implementing them on your own site. We also cover directories, shared libraries, wikis, groups and listservs, as well as engagement metrics to measure your progress.

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Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

  1. 1. Six strategies to Increase Member/Donor Engagement & Retention using Private Social Networks Lisette Sutherland
  2. 2. LISETTE SUTHERLAND, Community Deployment SpecialistSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  3. 3. Your organisation brings together people who strive tomake a differenceSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  4. 4. You have a vision for attracting and engaging moremembers and/or donorsSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  5. 5. There are many ways for meeting member and donor goalsSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  6. 6. Understand the unique ways that private socialnetworks can help youSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  7. 7. Decide whether to pursue social networks as anengagement and recruitment toolSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  8. 8. Old way to work New way to work Is your organisation ready?Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  9. 9. 1) What does a private social network do?2) Create a place where great things happenSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  10. 10. Private social networks involve and engage members with theorganisation and each otherSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  11. 11. 1) What does a private social network do? A) Networking environment2) Create a place where great things happenSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  12. 12. Network with colleagues around the world in a trusted, safe,and moderated environmentSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  13. 13. Matching your brand creates recognition and trustSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  14. 14. Link to your membership database and automateSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  15. 15. Member directory helps users find each otherSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  16. 16. Customizable profiles adduser-specific valueSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  17. 17. Tags offer creative categorization possibilitiesSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  18. 18. Welcome Page feeds latest, most important infoSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  19. 19. Map gives geographic contextSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  20. 20. 1) What does a private social network do? A) Networking environment B) Resource hub2) Create a place where great things happenSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  21. 21. Resource hubs consolidate knowledge in one place; yourorganisation becomes the go-to placeSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  22. 22. Libraries give ability to share files from anywhereSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  23. 23. Blogs provide thought leadership to large audienceSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  24. 24. Forums collect conversations & questions in one placeSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  25. 25. 1) What does a private social network do? A) Networking environment B) Resource hub C) Collaboration tool2) Create a place where great things happenSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  26. 26. Collaboration tool: work with the best from anywhereSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  27. 27. Groups allow people to organize & talk around topics ofmutual interestSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  28. 28. Calendar helps people schedule & find eventsSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  29. 29. Wikis enable people to edit documents togetherSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  30. 30. 1) What does a private social network do? A) Networking environment B) Resource hub C) Collaboration tool2) Create a place where great things happen A) Customize your focusSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  31. 31. Start by designing a customized strategySix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  32. 32. To build a useful community, understand your audienceSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  33. 33. Successful engagement = WIN / WINSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  34. 34. Define success for your organizationSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  35. 35. Define success for your membersSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  36. 36. Choose an area of focusSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  37. 37. Step by step workbooks are provided to guide newmanagersSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  38. 38. Build your community, collect data, and continuouslyrefine your strategy to maximize engagementSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  39. 39. As your members organize themselves...Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  40. 40. Data is collected automatically in the communitySix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  41. 41. Data is collected from external sourcesSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  42. 42. Collect your own quantitative dataSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  43. 43. Collect qualitative dataSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  44. 44. How many people are coming to the community? How often are they coming to the community? INVOLVEDSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  45. 45. How are your members using the community? ENGAGED INVOLVEDSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  46. 46. How is the community contributing to your organisation’s mission? ENCHANTED ENGAGED INVOLVEDSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  47. 47. 1) What does a private social network do? A) Networking environment B) Resource hub C) Collaboration tool2) Create a place where great things happen A) Customize your focus B) Six strategiesSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  48. 48. 1) Appoint a community managerSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  49. 49. “I use the analogy of the party host: you‟ve got all these people in the room, but someone has to go around and make sure people feel comfortable.” ~ Donna Childress, National Council on AgingSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  50. 50. 2) Identify champions – inside and outside the communitySix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  51. 51. 3) Share resources generouslySix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  52. 52. “You shape your reputation through your contributions and the public feedback they attract, not by promoting yourself. And leading with generosity is also the best way to build relationships.” ~ John Stepper, Deutsche BankSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  53. 53. 4) Make it easy and infuse funSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  54. 54. “Our aquatics group had a contest. Each board member wrote a blog once a month for 6 months. Each person who commented went into a drawing for a Starbucks card. It was really successful.” ~ John Glaeser, California Parks and Recreation SocietySix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  55. 55. 5) Inspire dialogueSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  56. 56. 6) Trust organic growthSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  57. 57. “Instead of asking „How can I motivate people?‟ we should be asking „How can I create the conditions within which people will motivate themselves?” ~ Edward Deci, PsychologistSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  58. 58. Overviewof 6 strategies 1) Appoint a community manager 2) Identify champions – inside & outside the community 3) Share resources generously 4) Make it easy and infuse fun 5) Inspire dialogue 6) Trust organic growthSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  59. 59. In my former life, I managed unknown bandsSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  60. 60. Extrapool, an experimental music venue, asked me to helporganize their volunteersSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  61. 61. Together we setup a private social network, that theycalled “The Workflow”Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  62. 62. Extrapool created a community where great things happen...and so can you!Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  63. 63. 1) What does a private social network do? A) Networking environment B) Resource hub C) Collaboration tool2) Create a place where great things happen A) Customize your focus B) Six strategiesSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
  64. 64. I’m here to help you! LisetteSutherland.comSix Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

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