Osu ext2010 county-coordinators-11-9-2010


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Why and How to Use Social Media - Audience . OSU County Coordinators (Master Gardener Volunteers)

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  • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/5-Wireless.aspx
  • Social Networks Sharing links, photos, videos, news, and status updates
  • Commenting Updating Linking Ranking Tagging Categorizing Video Graphics
  • The information landscapes is changing. Facebook: 500 million Twitter: 87% Aware, 7% USe it. http://mashable.com/2010/04/29/twitter-usage-america/ Twitter 600 real-time search In the US>Facebook is most visited (up from Google) http://techcrunch.com/2010/03/15/hitwise-says-facebook-most-popular-u-s-site/ Google Hits (Top site still reaches the most – 81%) YouTube – Second most visited search engine
  • Extension is well positioned for social media….social media, expand the scale at which we can create opportunities and add value to our work by connecting with people through online networks. Power of Pull – Access. Attract. Achieve John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > NeVC: Leveraging the Educational Potential of Online Networks, http ://collaborate.extension.org/wiki/Online_Networks:_Leveraging_Educational_Potential , Web recording: http://www.extension.iastate.edu/broadcasts/nevc/default.htm?file=NeVCDay3ROOM2.flv&start=416 Social media can help those in Extension can use social media help clientele and interested people access our information (awareness, discoverability, recognition) , build context rich learning opportunities (learn: for ourselves, community), help people, help us connect, construct knowledge, and ultimately shape, or draw out resources from networks which may have not been able to be drawn out without the use of social media tools.
  • Try It Use it with your goals? Learn. Do. Reflect. Adjust. Discussion with Nancy White National eXtension Virtual Conference Webinar recording: http://www.extension.org/learn/event/47
  • Start with a close tie – someone that will hold you accountable, be there to share with, exchange experiences about using new tools, learning new experiences Learn about an interest on your own or with a friend Connect with others or learn around a cause (follow a Facebook fanpage, search twitter.com for a topic, then add those followers to your list, label your photos on flickr and see what others are posting) Bookmark your bookmarks where you can let others see what your reading Nudge yourself to new goals.
  • Google 600 million Twitter Searches
  • Anywhere you write content, it should be searchable by keywords People scan content, look up to the left, this is known as information Scent http://www.useit.com/alertbox/20040802.html See ‘Why Can’t Google Find My Stuff’ (Webinar Recording): http://about.extension.org/wiki/Recordings_of_eXtension_Professional_Development_Sessions#Google_Search
  • Expedite Interest-based Connections Scale Events/Presentation beyond Access and Manage Search, label, more easily Learn how to use these tools: http://about.extension.org/wiki/Recordings_of_eXtension_Professional_Development_Sessions#Social_Networking
  • How to Use Feed Readers, Feeding Frenzy (Web syndication & Web Feeds): http://connect.extension.iastate.edu/p51525211/
  • What are people saying – find out by getting via email or feed. Search terms? Master gardener Gardening Ohio Your county
  • Search.twitter.com – Keep up with real-time events Emerald Ash Borer Quarantines
  • Resources for Using Feed Readers http://www.commoncraft.com/rss_plain_english http://blog.anneadrian.com/2007/05/how-to-use-news-reader.html Feeding Frenzy (Web syndication & Web Feeds): http://connect.extension.iastate.edu/p51525211/
  • People searching the Internet to get questions answered… Offer information…humbly…. Social Media is about creating Engagement Opportunities Making Connections Intersections Not Just For Masses Think: 2sies 3sies Nancy White ------------------------ Listening: ‘ What knowledge are people seeking?” Share “there” (other networks) Share “here” (our networks) Respond, Interact, Ask, Facilitate, Provide Value
  • Opportunities from Engagement? What do intersections mean? Why do we participate? Faciliate? Through participation we can more easily identify intersections. See Presentation by Nancy White on "Me, We and the Network: Weaving Participation" @ http://www.extension.iastate.edu/broadcasts/nevc/default.htm?file=NeVCDay3ROOM1.flv&start=8431
  • Comment Provide Valuable Links Facilitate Ideas (Humbly) Based on an Existing Inquiry or Need
  • Why Facebook? Because that’s where the people are…
  • #1 Most visited site – sticky – people come back (Google still has further reach) according to Hitwise research. 500 million Facebook Users 200 million mobile requests Bing added
  • Twitter Chat Event Example: Twitter Transcript from National eXtension Virtual Conference - http://about.extension.org/wiki/File:NeVCTweets.pdf URL for Viewing: http://connect.extension.iastate.edu/p69598545/ Title: Twitter 1: Using Twitter for Outreach and Education Presenters:Karen Jeannette, Chris Raines, Ashley Fondren URL for Viewing: http://connect.extension.iastate.edu/p69598545/ Duration:  00:54:50 Title:  Twitter 2: Twitter it Up – A Twitter Management Lab Presenters:Karen Jeannette, Chris Raines, Ashley Fondren URL for Viewing:  http://connect.extension.iastate.edu/p81669752/ Duration:  00:46:01
  • You have to Build with Blogs EMG Garden Professors Dynamics of building community on each of these blogs Groups – Take Turns Posting, Min. once a week Encourage Commenting On Your Own Expand Your Thoughts No Password Needed (usually)
  • NeVC: Using a Blog to Reach Master Gardeners, Using a Blog to Reach Master Gardeners: http://www.extension.org/learn/event/65
  • Osu ext2010 county-coordinators-11-9-2010

    1. 1. Social Media: Why? Tips for How Karen Jeannette eXtension Content Support https://www.extension.org/people/karenjeannette OSU Extension County Coordinators Meeting November 9, 2010
    2. 2. My Learning Network Map created @ http://apps.asterisq.com/mentionmap/# <ul><li>New…. </li></ul><ul><li>Scale </li></ul><ul><li>Connections </li></ul><ul><li>Experiences </li></ul><ul><li>Ways of Doing </li></ul>
    3. 3. The Internet is a Change Agent <ul><li>2000 </li></ul><ul><li>2010 </li></ul>Pew Internet and Amderican Life Project
    4. 4. Internet Use Statistics http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1
    5. 5. Changes in Internet Use (2000 – 2010) Statistics Presented at National eXtension Virtual Conference Lee Rainie, NeVC Keynote: Becoming Visible in the New Media Ecology, http://www.extension.org/learn/event/45 2000 2010 Internet Use 46% 74% Broadband 5% 65% Online Video 20% 55% Cell phone users 53% 85% Connect Wireless 0% 57% Use Cloud Services 0% 66%
    6. 6. http://www.flickr.com/photos/41993437@N00/3687133355/
    7. 7. Whose Using Social Networks? http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
    8. 8. Web 2.0 http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
    9. 9. http://www.flowtown.com/blog/the-2010-social-networking-map
    10. 10. Online social tools help provide <ul><li>Access </li></ul><ul><li>Time - Flexibility </li></ul><ul><li>Mobility </li></ul><ul><li>Information Management </li></ul><ul><li>Diverse & Relevant Connections </li></ul><ul><li>Emergent Learning Opportunities </li></ul><ul><li>Collaborative Potential </li></ul><ul><li>And More… </li></ul>
    11. 12. We have new expectations of connecting with information
    12. 13. We have new expectations of gathering & learning <ul><li>Transparency </li></ul><ul><li>Share </li></ul><ul><li>Attract </li></ul><ul><li>Experiential Learning </li></ul><ul><li>Co-learning </li></ul><ul><li>Co-creating </li></ul>
    13. 14. How to Start with Social Media
    14. 15. Social Media Potential Extension Engagement Building & Maintaining Relationships Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html >
    15. 16. Tips for How to Use Social Media <ul><li>Access </li></ul><ul><li>Write and Publish for the Web </li></ul><ul><li>Attract-Learn </li></ul><ul><li>Using Value Added Tools </li></ul><ul><li>Connect through Conversation </li></ul><ul><li>Connect and Integrate </li></ul><ul><li>Achieve-Shape </li></ul><ul><li>Draw out resources </li></ul>
    16. 17. <ul><li>Learn. Do. Reflect. Adjust. </li></ul><ul><li>What are your Goals? </li></ul>Social Media Strategy What’s important? What are we trying to achieve? Who do we need to connect with? Trying and participating is essential to understanding how… National eXtension Virtual Conference, Keynote, Nancy White (recording) : Me, We and the Network: Weaving Participation
    17. 18. Ideas for Starting with Social Media <ul><li>Share things you already create & manage </li></ul><ul><li>Connect around an interest, passion, cause, need </li></ul><ul><li>Set simple goals </li></ul><ul><ul><li>E.g. Find 1 new person to follow & add 1-5 of their connections to your list </li></ul></ul>Start with a friend/colleague http://www.extension.org/people/colleagues/socialnetworks
    18. 19. Access Write and Publish for the Web
    19. 20. People increasingly turn to the Internet for Information
    20. 21. Search Engine Optimization <ul><li>SEO (Search engine optimization) </li></ul><ul><ul><li>Strategic use of keywords </li></ul></ul><ul><ul><ul><li>Create an ‘Information Scent’ </li></ul></ul></ul><ul><ul><li>Referral links to your sites (1 link = 1 vote) </li></ul></ul><ul><ul><ul><li>Votes from higher authorities ‘get more points’ </li></ul></ul></ul>
    21. 22. Content Access and Use <ul><li>Discovery </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><ul><li>Through SEO </li></ul></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><ul><li>Useful & interesting, relevant </li></ul></ul></ul><ul><ul><ul><li>Sharable </li></ul></ul></ul><ul><ul><ul><ul><li>Link to your content </li></ul></ul></ul></ul>
    22. 23. Keywords
    23. 24. Social Identity
    24. 25. Publish Content People Can Share
    25. 26. Attract-Learn Using Value Added Tools
    26. 27. Add Value Share at a New Scale (Doing what you already do) <ul><li>Slideshare </li></ul><ul><li>Delicious Bookmarking </li></ul><ul><li>Flickr Photo </li></ul><ul><li>YouTube (Videos) </li></ul><ul><li>Google Docs </li></ul><ul><li>Sharable Calendars </li></ul><ul><li>Use Feed Readers/Google Alerts </li></ul>
    27. 28. Embed
    28. 29. Delicious Bookmarking Tagging & Sharing http://www.delicious.com/aafromaa/nancywhite
    29. 31. How do I keep up? Listen. Manage. Participate?
    30. 32. Listen the Google Way
    31. 33. Twitter Real-time Search
    32. 34. Feed Readers
    33. 35. Attract-Learn Connect with Conversation
    34. 36. Converse Where the People Are… <ul><ul><li>Social Media Guidelines http://about.extension.org/wiki/eXtension_Social_Media_Guidelines </li></ul></ul>
    35. 37. What should role should we play in Extension? <ul><li>2 way engagement </li></ul><ul><li>Build Relationships </li></ul><ul><li>Maintain Relationships </li></ul><ul><li>Co-create </li></ul><ul><li>Co-learn </li></ul>Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47
    36. 38. Help Connect People Via Your Social Identity
    37. 39. Trust in Online Networks http://www.flickr.com/photos/vanderwal/2379573773/
    38. 40. Build & Maintain Relationships Continually Evaluate
    39. 41. Niche Networks
    40. 42. Comment on Blogs
    41. 43. Niche Network or Facebook?
    42. 44. Facebook <ul><li>Do you need your own page? </li></ul><ul><li>Personal </li></ul><ul><ul><li>Connector </li></ul></ul><ul><ul><li>Status Updates </li></ul></ul><ul><li>Group Page </li></ul><ul><li>Fanpage </li></ul>
    43. 45. Twitter <ul><li>Search.Twitter.com </li></ul><ul><ul><li>Connect by Interest </li></ul></ul><ul><li>Personal Learning </li></ul><ul><li>Social Identity </li></ul><ul><ul><li>(i.e. heard it from @kjeannette) </li></ul></ul><ul><li>Add Value to Events </li></ul><ul><ul><li>Collate thoughts by event Hashtag (#xxxx) </li></ul></ul><ul><li>Use as chat (e.g. #agchat) </li></ul><ul><li>Integrate with other Social Media Resources </li></ul>
    44. 46. Blogs
    45. 47. UMN Extension Master Gardener Director’s Blog
    46. 48. Attract-Learn Connect & Integrate (This is Media Ecology)
    47. 50. Achieve-Shape Drawing Out Resources
    48. 51. Intersection Consulting http://www.flickr.com/photos/intersectionconsulting/3598356119/
    49. 52. What’s Possible?
    50. 53. Any Questions? Contact <ul><li>[email_address] </li></ul><ul><li>https://www.extension.org/people/karenjeannette </li></ul>
    51. 54. References and Resources <ul><li>http://bit.ly/OSUMGVsocialmedia </li></ul>
    52. 55. Image References <ul><li>Internet Use Statistics http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1 </li></ul><ul><li>Text a Librarian http://www.flickr.com/photos/41993437@N00/3687133355/ </li></ul><ul><li>Web 2.0 http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg </li></ul><ul><li>2010 Social Networking Map </li></ul><ul><ul><li>http://www.flowtown.com/blog/the-2010-social-networking-map </li></ul></ul><ul><li>Start with a friend or colleague, LINK </li></ul><ul><li>What role in Extension? Keynote: Nancy White (screenshot) http://www.extension.org/learn/event/47 </li></ul><ul><li>Elements of Social Software, Build Order </li></ul><ul><ul><li>http://www.flickr.com/photos/vanderwal/2379573773/ </li></ul></ul><ul><li>Eli Sagor, http://www.myminnesotawoods.umn.edu/ </li></ul><ul><ul><li>My Minnesota Woods Poster: http://about.extension.org/wiki/File:MMW-discoverability-poster-for-FallConf2010-54x36.pdf </li></ul></ul><ul><li>Social Media ROI, Intersection Consulting </li></ul><ul><ul><li>http://www.flickr.com/photos/intersectionconsulting/3598356119/ </li></ul></ul>