ACT Social Web WG Presentation Morgan Feb 5 2010


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Presentation to ACT from Social Web Work Group - Feberuary, 5, 2010

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ACT Social Web WG Presentation Morgan Feb 5 2010

  1. 1. Social Web Work Group (formally Web 2.0 work group) ACT Feb 5, 2010 Tampa, FL Rick Morgan, Chair ACT Social Web WG
  2. 2. Social Media ROI:Socialnomics <ul><li>Socialnomics </li></ul>
  3. 3. Status Update <ul><ul><ul><li>The WG endorsed a change in the WG’s name from Web 2.0 to Social Web. </li></ul></ul></ul><ul><ul><ul><li>For 2010, the WG agreed we should create and build out the forum for the WG and use other social media tools such as Wikis. </li></ul></ul></ul>
  4. 4. Status Update <ul><ul><ul><li>As a major focus, the WG will: </li></ul></ul></ul><ul><ul><ul><ul><li>Build out a series of webinars </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>create checklists </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>articles </li></ul></ul></ul></ul></ul>
  5. 5. First Webinar February 11 <ul><li>Creating a Strategy and Writing a Policy Guide </li></ul><ul><ul><li>Panel Discussion </li></ul></ul><ul><ul><ul><li>Cindy Adams </li></ul></ul></ul><ul><ul><ul><li>Angelyn Treutel </li></ul></ul></ul><ul><ul><ul><li>Katie Herbst </li></ul></ul></ul><ul><ul><ul><li>Rick Morgan </li></ul></ul></ul><ul><ul><ul><li>Jeff Yates </li></ul></ul></ul><ul><li>February 11 2:30 - 3:30 EST Register Here </li></ul>
  6. 6. Topics for additional Webinars <ul><li>“ The Social Web and the Independent Insurance Agent - O p ening up new Opportunities” </li></ul><ul><ul><li>New tools reflecting how business is increasingly being done </li></ul></ul><ul><ul><li>Overcoming objections </li></ul></ul><ul><ul><li>New Media Marketing </li></ul></ul>
  7. 7. Topics for additional Webinars <ul><li>“ First things first - building a team, crafting a plan and best practices for engaging in Social Media </li></ul><ul><ul><li>Why a Team </li></ul></ul><ul><ul><li>Members </li></ul></ul><ul><ul><li>Roles and Responsibilities </li></ul></ul><ul><ul><ul><li>Community Manager </li></ul></ul></ul><ul><ul><li>Getting Everyone in the Game </li></ul></ul><ul><ul><li>Training </li></ul></ul>
  8. 8. Topics for additional Webinars <ul><li>“ From Apps to Tweets–How to get started” </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Start out by: </li></ul></ul><ul><ul><ul><li>Listen </li></ul></ul></ul><ul><ul><ul><li>Pay attention to the metrics </li></ul></ul></ul><ul><ul><ul><li>Have rules </li></ul></ul></ul><ul><ul><ul><li>Creativity & personality </li></ul></ul></ul>
  9. 9. Topics for additional Webinars <ul><li>“ Social Media Today and Measuring Return on Investment” </li></ul><ul><ul><li>Goal </li></ul></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Measure </li></ul></ul>
  10. 10. Topics for additional Webinars <ul><li>“ E&O Issues to Manage When Using Social Media” </li></ul><ul><ul><li>Build off of Sabrena Sally’s ACT article & others </li></ul></ul><ul><ul><li>Viral reach can also increase risk </li></ul></ul>
  11. 11. Paul Peeples Mike Peterson Nibby Priest Kristin Rielly John Robinson Sabrena Sally Dave Schuppler Bruce Shuman Bob Slocum Dave Thompson Angelyn Treutel Peter van Aartrijk Aaron Wallrich Social Web Workgroup Members Cal Durland Kathy Glahn Tom Greco Katie Herbst Ed Higgins Dave Hulcher Chris Jordan Mark Kwiatkowski Liz Kittell Susan Labarre Danielle Lambert Marc Laspina Nellie Massoni Rick Morgan Colleen Murphy Jennifer Parry Cindy Adams Kitty Ambers Steve Anderson Ron Berg Mike Bergstein Amber Blaha Susan Bonner Kevin Brandt Treg Camper Terry Castelli Lyria Charles Jill Cleary Matt Collister Judy DeLaRosa Linda Dodson Cindy Donaldson
  12. 12. ACT & Social Web Resources <ul><li> </li></ul><ul><li>ACT Social Bookmarks </li></ul><ul><li>This presentation - </li></ul>
  13. 13. Chris Jordan <ul><li>Chris Jordan </li></ul><ul><ul><li>Owner of Atlanta Insurance Live </li></ul></ul><ul><ul><li>http://www. atlantainsurancelive .com </li></ul></ul><ul><ul><ul><li>Video blog. </li></ul></ul></ul><ul><ul><ul><li>Live chat </li></ul></ul></ul><ul><ul><ul><li>W eb cam </li></ul></ul></ul><ul><ul><li>Graduated from Auburn University in 2003 with a BA in Mass Communication and a Minor in Business. </li></ul></ul><ul><ul><li>Before working in the insurance industry, he worked in Operations Management with Nielsen Media Research. </li></ul></ul>