The document summarizes the results of a survey about listening habits and preferences for radio and news. It found that most listeners were female aged 16-20. Listeners reported mostly playing the radio in the background without fully listening. Few listeners purposely tuned in for news. The survey also identified the most popular radio stations and sections of news broadcasts, and what aspects listeners dislike about current news. The conclusion is that the survey provided useful information to create a new radio station and news broadcast tailored to their target audience.

1. CALLIE, APRIL AND MATILDA

2. Question one shows that the
majority of our results are
from 16-20 which is our ideal
target audience, thus the
results are reliable and valid.

3. As shown by the
graph the majority
of the applicants
were female which
suit sour listener
profile
(Sophie, female) but
is still fairly balanced
with the Males.

4. Most people only listen
to the radio 1-2 times a
week and when I
asked them why they
mostly said they play it
in the background and
therefore don’t listen to
it fully.

5. The results have shown that many of
our applicants rarely listen to the news.
Two other people has stated that they
don’t put the radio on purposefully to
listen to the news. We want to try to
change this and get the younger
generation into the news.

6. Planet rock was mentioned twice.
There are three main stations that
people listen to:
• Radio 1
• Jack FM
• Capital
Therefore, we want to research into
their style of broadcasting and use
their techniques and hopefully
improve on them.

7. The main reason that the majority of our
applicants listen to the news is because
they feel its informative. We therefore
want to adapt this into our news
broadcasts and improve on them to
make an even greater broadcast.
We will also look at the other opinions so
we can combine the best of the best.

8. The three most popular sections of a news bulletin
are:
• Community stories
• Entertainment
• And weather.
Thus, we want to combine these three and include
them in our new bulletin to create an all-round
suitable show that suits our target audience.

9. We will look at all the different aspects of why
people dislike the news bulletins and either leave
them out or adapt them to make it better.

10. Unfortunately, many people don’t want to see another
radio station. But we want to change their opinions and
create a really good radio station but more importantly
with a impressive news bulletin.

11. The last question doesn’t really resolve
much. I hope this is because they didn’t
have anything else to say and that our
survey was thorough.

12. 
In conclusion, from our survey I think we have
found out what our target audience want from
a new radio & news bulletin. From this
information we can build a positive news
bulletin. This survey should help us a lot because
most of our target audience answered it so the
information must be accurate.