SlideShare a Scribd company logo
TARGET AUDIENCE
RESEARCH
By Jade Dowse
SECONDARY RESEARCH
This presentation will show the Secondary data
research of my chosen genre of pop, so that I can
establish the demographics of my target audience for
my music video.
GOOGLE SEARCH
I looked up the most popular artists that were being mentioned most
frequently.
6 female artists and 5 males artists were frequently mentioned on the
internet.
BAUER MEDIA
Bauer Media is a website that manages portfolios of more than 600
magazines, 400 digital products and 50 radio and TV stations around
the world.
From Bauer Media, I have found out what brands that I think the
people in my demographic would like. I chose to look at what I
thought my ideal demographic would be into.
4Music is a music and entertainment programme where you can see
new music videos, watch live performances and watch comedy and
reality shows. You can also see behind the scenes footage of big
name stars and news of the latest stars. It reaches 10.5 million
viewers a month of which over 4 million are 16-34 year olds.
The Hits Radio plays the biggest hits to people between the ages
of 15-34 year olds. It plays non stop hit music and interviews
the biggest stars.
Absolute Radio plays music within the past five decades, which
can be accessed by a mainstream audience. It can be accessed by
mobile apps, Xbox 360, Smart TVs and online at their website.
CFM delivers the biggest songs of the moment
from Ed Sheeran, Calvin Harris, Taylor Swift, Olly
Murs, Coldplay and Sam Smith, everyday that
listeners will love.
FACEBOOK AND TWITTERI looked at social
networking sites,
mainly Facebook
and Twitter, to
see how many
people like a
particular artist.
The artist that I
am doing, The
Bangles, has over
400,000 likes on
Facebook,
meaning it is a bit
niche compared to
the other artists I
looked at who are
more current with
millions of likes
such as Bastille
and Bruno Mars.
In comparison
to Facebook
and Twitter,
the genre of
pop is
mainstream
as looking at
the group
Maroon 5,
they have
millions of
followers/like
s. Artists like
Heather Small
are niche for
their target
market as on
Facebook
they have
over 7,000
likes
compared to
David Guetta
YOUTUBE
YouTube is a video sharing websites that allows individuals or media
companies to upload, view and share videos.
YouTube is a great way to see how many people like a particular
music video or how many have subscribed to the artist.
Ariana Grande is a
dance-pop artist that
goes with my genre. An
example of her videos is
One Last Time that has
had 113,498,188 views
and 7,437,862
subscribers showing that
this genre is very
mainstream. It doesn’t
show if they fit into my
demographic but I know
that this genre is
mainstream for the
audience and must
attract a wide
demographic of both
genders and age groups.
Jessie J’s Domino had
lots of positive
comments and has a
lot of subscribers and
viewers. Just like
Ariana’s song, it is
mainstream within
this genre.
Bastille’s Pompeii has over 200
million views on YouTube and
has lots of positive comments
(even across the globe as some
comments were in different
languages including the
comment that was added in
French about loving the song.)
This shows more evidence of
this mainstream genre of pop
as it has a global success.
IMDVB -
HTTP://IMVDB.COMIMVDb is The Internet Music Video Database. They find out information about the music industry and
about music videos.
I have found out the top music videos of all time and the most popular is ‘Gangnam Style’ by Psy with
2.4 billion views.
For the artist that I am doing, I found the video that was made and the release frequency over time of
their videos.
CHANNEL AKA
http://www.barb.co.uk/whats-
new/weekly-viewing-summary
This website shows the statistics
for the average daily reach per
week of particular shows on TV.
From my genre, Pop TV shows
represent a small percentage on a
daily reach but has a big
percentage share.
HTTP://MUSICMACHINERY.C
OM/2014/02/10/GENDER-
SPECIFIC-LISTENING/
This website has helped me establish what gender likes
this genre of music and it shows that mostly females like
pop music however looking at the chart on the right, both
genders like the same artists but not in the right order.
Some of the artists have songs in the genre of pop showing
that my genre is mainstream to the audience and that it
draws females the most attention.
HTTP://MUSICMACHINERY.COM/2014/
02/13/AGE-SPECIFIC-LISTENING/
I have found on the same website as the
previous slide, the age demographics that
like particular artists and genres. Some of
the artists are mentioned in both lists
opposite and can show that particular artist
is mainstream than niche. However, more of
the artists in the 13 year old listeners are
pop artists.
The table below shows how the artist’s own
age relates to the age of their fans.
HTTP://WWW.THEGUARDIAN.COM/MUSIC/2015/MAY/
19/NEW-STUDY-REVEALS-LYRIC-INTELLIGENCE-
GETTING-LOWER
I found a newspaper
article wrote this year
about the change in
music over the last
decade and its results.
When you go deeper
into the results, there
are lots of different
graphs showing Andrew
Powell-Morse’s study of
popular music. The top
pop artist was Mariah
Carey and the genre
differences in the last
decade for pop has
been average.
UK TRIBES -
HTTP://WWW.UKTRIBES.COM/
On the UK tribes website, I went on different social group’s pages
to see whether any of the groups liked pop music and I found that
the Mainstream group like pop music the best, especially Fan Girls
who look up to Cheryl Cole, One Direction and Justin Bieber. This
means that my target audience is mainly for young females.
These are the brands that Mainstream’s
favourite
Below are the common brands
that Fan Girls like
MY CHOSEN DEMOGRAPHIC
My chosen demographic are females who are teenagers as this
demographic was the most common throughout my research. This
can lead into my primary research where I can ask my target audience
about my genre of pop in more detail.

More Related Content

What's hot

Pop Genre Research
Pop Genre ResearchPop Genre Research
Pop Genre Researchscoley
 
Research into genre of music magazine
Research into genre of music magazineResearch into genre of music magazine
Research into genre of music magazine
LunaMaker
 
Target audience for different genres !
Target  audience for different genres !Target  audience for different genres !
Target audience for different genres !Palak Shahzad
 
My own artist profile
My own artist profileMy own artist profile
My own artist profile
cobes1
 
Genre research
Genre researchGenre research
Genre research
lilycurtis
 
Pop genre research
Pop genre researchPop genre research
Pop genre researchscoley
 
Task 6
Task 6Task 6
Task 6
elliefrancis
 
Task 6
Task 6Task 6
Task 6
elliefrancis
 
Genre representation - KPop Hip Hop
Genre representation - KPop Hip HopGenre representation - KPop Hip Hop
Genre representation - KPop Hip Hop
Chantelle Anonuevo
 
Korean wave
Korean waveKorean wave
Korean wave
Jérémy Valomet
 
Spider diagram
Spider diagramSpider diagram
Spider diagram
whslaura
 
Genres
GenresGenres
Genres
hollymedia
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience Research
chloe mar-gerrison
 
The korean wave
The korean waveThe korean wave
The korean wave
addyk Kumar
 

What's hot (20)

Target Audience
Target AudienceTarget Audience
Target Audience
 
Pop Genre Research
Pop Genre ResearchPop Genre Research
Pop Genre Research
 
Research into genre of music magazine
Research into genre of music magazineResearch into genre of music magazine
Research into genre of music magazine
 
Target audience for different genres !
Target  audience for different genres !Target  audience for different genres !
Target audience for different genres !
 
My own artist profile
My own artist profileMy own artist profile
My own artist profile
 
Research of music genre
Research of music genreResearch of music genre
Research of music genre
 
Genre research
Genre researchGenre research
Genre research
 
Pop genre research
Pop genre researchPop genre research
Pop genre research
 
Task 6
Task 6Task 6
Task 6
 
Task 6
Task 6Task 6
Task 6
 
Genre representation - KPop Hip Hop
Genre representation - KPop Hip HopGenre representation - KPop Hip Hop
Genre representation - KPop Hip Hop
 
Final KPOP Presentation
Final KPOP PresentationFinal KPOP Presentation
Final KPOP Presentation
 
Kpop
KpopKpop
Kpop
 
Korean wave
Korean waveKorean wave
Korean wave
 
Spider diagram
Spider diagramSpider diagram
Spider diagram
 
Genres
GenresGenres
Genres
 
Genre pop
Genre  popGenre  pop
Genre pop
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience Research
 
History of pop punk
History of pop punkHistory of pop punk
History of pop punk
 
The korean wave
The korean waveThe korean wave
The korean wave
 

Similar to Target audience research

Target audience research
Target audience researchTarget audience research
Target audience research
Sam Benzie
 
Secondary Target Audience Research
Secondary Target Audience ResearchSecondary Target Audience Research
Secondary Target Audience Research
jadedowse123
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience Research
SianKA2
 
Ta research
Ta researchTa research
Ta research
saraahadele
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
em-monsey
 
LO4 Pro Forma Marketing and PR
LO4 Pro Forma Marketing and PRLO4 Pro Forma Marketing and PR
LO4 Pro Forma Marketing and PR
TheJellehKed
 
Task 6 lo4%20pro%20forma[1]
Task 6 lo4%20pro%20forma[1]Task 6 lo4%20pro%20forma[1]
Task 6 lo4%20pro%20forma[1]hndoja
 
Target Audience: Secondary Data
Target Audience: Secondary DataTarget Audience: Secondary Data
Target Audience: Secondary Data
SeyiiO
 
Millennial Music Discovery
Millennial Music DiscoveryMillennial Music Discovery
Millennial Music Discovery
Libby Koerbel
 
Genre research
Genre researchGenre research
Genre research
GBarco20
 
Secondary and primary target audience research
Secondary and primary target audience researchSecondary and primary target audience research
Secondary and primary target audience research
Sam Benzie
 
Media Presentation - Music Campaign M5
Media Presentation - Music Campaign M5Media Presentation - Music Campaign M5
Media Presentation - Music Campaign M5
GuyMcCallum01
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
abbydowning
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)OliviaBolt
 

Similar to Target audience research (20)

Target audience research
Target audience researchTarget audience research
Target audience research
 
Secondary Target Audience Research
Secondary Target Audience ResearchSecondary Target Audience Research
Secondary Target Audience Research
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience Research
 
Research
ResearchResearch
Research
 
Ta research
Ta researchTa research
Ta research
 
Audience research
Audience researchAudience research
Audience research
 
Target audience
Target audienceTarget audience
Target audience
 
Target audience
Target audienceTarget audience
Target audience
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
 
LO4 Pro Forma Marketing and PR
LO4 Pro Forma Marketing and PRLO4 Pro Forma Marketing and PR
LO4 Pro Forma Marketing and PR
 
Task 6 lo4%20pro%20forma[1]
Task 6 lo4%20pro%20forma[1]Task 6 lo4%20pro%20forma[1]
Task 6 lo4%20pro%20forma[1]
 
Target Audience: Secondary Data
Target Audience: Secondary DataTarget Audience: Secondary Data
Target Audience: Secondary Data
 
Millennial Music Discovery
Millennial Music DiscoveryMillennial Music Discovery
Millennial Music Discovery
 
Genre research
Genre researchGenre research
Genre research
 
Audience research
Audience research Audience research
Audience research
 
Secondary and primary target audience research
Secondary and primary target audience researchSecondary and primary target audience research
Secondary and primary target audience research
 
Media Presentation - Music Campaign M5
Media Presentation - Music Campaign M5Media Presentation - Music Campaign M5
Media Presentation - Music Campaign M5
 
Rhcp
RhcpRhcp
Rhcp
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
 

More from Sam Benzie

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
Sam Benzie
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
Sam Benzie
 
Risk assessment
Risk assessment Risk assessment
Risk assessment
Sam Benzie
 
Risk assessment jf
Risk assessment jfRisk assessment jf
Risk assessment jf
Sam Benzie
 
Mise-en-scene
Mise-en-sceneMise-en-scene
Mise-en-scene
Sam Benzie
 
Casting
CastingCasting
Casting
Sam Benzie
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
Sam Benzie
 
Shooting schedule a2
Shooting schedule a2Shooting schedule a2
Shooting schedule a2
Sam Benzie
 
Shot list music video
Shot list music videoShot list music video
Shot list music video
Sam Benzie
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
Sam Benzie
 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6
Sam Benzie
 
Question 3
Question 3Question 3
Question 3
Sam Benzie
 
Risk assessment
Risk assessmentRisk assessment
Risk assessment
Sam Benzie
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
Sam Benzie
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
Sam Benzie
 
Student video analysis
Student video analysisStudent video analysis
Student video analysis
Sam Benzie
 
Title sequence analysis
Title sequence analysisTitle sequence analysis
Title sequence analysis
Sam Benzie
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
Sam Benzie
 
Student film opening analysis
Student film opening analysis Student film opening analysis
Student film opening analysis
Sam Benzie
 
Mise en scene
Mise en scene Mise en scene
Mise en scene
Sam Benzie
 

More from Sam Benzie (20)

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Risk assessment
Risk assessment Risk assessment
Risk assessment
 
Risk assessment jf
Risk assessment jfRisk assessment jf
Risk assessment jf
 
Mise-en-scene
Mise-en-sceneMise-en-scene
Mise-en-scene
 
Casting
CastingCasting
Casting
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
 
Shooting schedule a2
Shooting schedule a2Shooting schedule a2
Shooting schedule a2
 
Shot list music video
Shot list music videoShot list music video
Shot list music video
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6
 
Question 3
Question 3Question 3
Question 3
 
Risk assessment
Risk assessmentRisk assessment
Risk assessment
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
 
Student video analysis
Student video analysisStudent video analysis
Student video analysis
 
Title sequence analysis
Title sequence analysisTitle sequence analysis
Title sequence analysis
 
Shooting schedule
Shooting scheduleShooting schedule
Shooting schedule
 
Student film opening analysis
Student film opening analysis Student film opening analysis
Student film opening analysis
 
Mise en scene
Mise en scene Mise en scene
Mise en scene
 

Recently uploaded

How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 

Recently uploaded (20)

How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 

Target audience research

  • 2. SECONDARY RESEARCH This presentation will show the Secondary data research of my chosen genre of pop, so that I can establish the demographics of my target audience for my music video.
  • 3. GOOGLE SEARCH I looked up the most popular artists that were being mentioned most frequently. 6 female artists and 5 males artists were frequently mentioned on the internet.
  • 4. BAUER MEDIA Bauer Media is a website that manages portfolios of more than 600 magazines, 400 digital products and 50 radio and TV stations around the world. From Bauer Media, I have found out what brands that I think the people in my demographic would like. I chose to look at what I thought my ideal demographic would be into.
  • 5. 4Music is a music and entertainment programme where you can see new music videos, watch live performances and watch comedy and reality shows. You can also see behind the scenes footage of big name stars and news of the latest stars. It reaches 10.5 million viewers a month of which over 4 million are 16-34 year olds. The Hits Radio plays the biggest hits to people between the ages of 15-34 year olds. It plays non stop hit music and interviews the biggest stars. Absolute Radio plays music within the past five decades, which can be accessed by a mainstream audience. It can be accessed by mobile apps, Xbox 360, Smart TVs and online at their website. CFM delivers the biggest songs of the moment from Ed Sheeran, Calvin Harris, Taylor Swift, Olly Murs, Coldplay and Sam Smith, everyday that listeners will love.
  • 6. FACEBOOK AND TWITTERI looked at social networking sites, mainly Facebook and Twitter, to see how many people like a particular artist. The artist that I am doing, The Bangles, has over 400,000 likes on Facebook, meaning it is a bit niche compared to the other artists I looked at who are more current with millions of likes such as Bastille and Bruno Mars.
  • 7. In comparison to Facebook and Twitter, the genre of pop is mainstream as looking at the group Maroon 5, they have millions of followers/like s. Artists like Heather Small are niche for their target market as on Facebook they have over 7,000 likes compared to David Guetta
  • 8. YOUTUBE YouTube is a video sharing websites that allows individuals or media companies to upload, view and share videos. YouTube is a great way to see how many people like a particular music video or how many have subscribed to the artist.
  • 9. Ariana Grande is a dance-pop artist that goes with my genre. An example of her videos is One Last Time that has had 113,498,188 views and 7,437,862 subscribers showing that this genre is very mainstream. It doesn’t show if they fit into my demographic but I know that this genre is mainstream for the audience and must attract a wide demographic of both genders and age groups.
  • 10. Jessie J’s Domino had lots of positive comments and has a lot of subscribers and viewers. Just like Ariana’s song, it is mainstream within this genre.
  • 11. Bastille’s Pompeii has over 200 million views on YouTube and has lots of positive comments (even across the globe as some comments were in different languages including the comment that was added in French about loving the song.) This shows more evidence of this mainstream genre of pop as it has a global success.
  • 12. IMDVB - HTTP://IMVDB.COMIMVDb is The Internet Music Video Database. They find out information about the music industry and about music videos. I have found out the top music videos of all time and the most popular is ‘Gangnam Style’ by Psy with 2.4 billion views. For the artist that I am doing, I found the video that was made and the release frequency over time of their videos.
  • 13. CHANNEL AKA http://www.barb.co.uk/whats- new/weekly-viewing-summary This website shows the statistics for the average daily reach per week of particular shows on TV. From my genre, Pop TV shows represent a small percentage on a daily reach but has a big percentage share.
  • 14. HTTP://MUSICMACHINERY.C OM/2014/02/10/GENDER- SPECIFIC-LISTENING/ This website has helped me establish what gender likes this genre of music and it shows that mostly females like pop music however looking at the chart on the right, both genders like the same artists but not in the right order. Some of the artists have songs in the genre of pop showing that my genre is mainstream to the audience and that it draws females the most attention.
  • 15. HTTP://MUSICMACHINERY.COM/2014/ 02/13/AGE-SPECIFIC-LISTENING/ I have found on the same website as the previous slide, the age demographics that like particular artists and genres. Some of the artists are mentioned in both lists opposite and can show that particular artist is mainstream than niche. However, more of the artists in the 13 year old listeners are pop artists. The table below shows how the artist’s own age relates to the age of their fans.
  • 16. HTTP://WWW.THEGUARDIAN.COM/MUSIC/2015/MAY/ 19/NEW-STUDY-REVEALS-LYRIC-INTELLIGENCE- GETTING-LOWER I found a newspaper article wrote this year about the change in music over the last decade and its results. When you go deeper into the results, there are lots of different graphs showing Andrew Powell-Morse’s study of popular music. The top pop artist was Mariah Carey and the genre differences in the last decade for pop has been average.
  • 17. UK TRIBES - HTTP://WWW.UKTRIBES.COM/ On the UK tribes website, I went on different social group’s pages to see whether any of the groups liked pop music and I found that the Mainstream group like pop music the best, especially Fan Girls who look up to Cheryl Cole, One Direction and Justin Bieber. This means that my target audience is mainly for young females. These are the brands that Mainstream’s favourite
  • 18. Below are the common brands that Fan Girls like
  • 19. MY CHOSEN DEMOGRAPHIC My chosen demographic are females who are teenagers as this demographic was the most common throughout my research. This can lead into my primary research where I can ask my target audience about my genre of pop in more detail.