1. A B I S E M P L E
2) HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
2. TARGET AUDIENCE
• Our target audience were young people,
aged 16-25, who are likely to be at
college or university.
• They may know a little or a lot about
feminism or may know nothing at all, but
we presumed that most people didn’t
know very much on the topic, therefore
making sure that we included as much
information as possible.
• The documentary is targeted at both
genders.
• Those in higher education may be most
interested by the documentary, as there
would be a lot of information on the topic
in colleges and universities, however
people who have not gone into higher
education may still be interested in
watching it.
• Targets people who have knowledge of
social media, such as Twitter and
Facebook.
• Also have an interest in Feminism and
other debatable topics, as the
documentary wants the audience to form
their own opinion on it.
3. HOW THEY APPEAL TO THE TARGET
AUDIENCE
Documentary
• Uses young people for voxpop interviews which immediately links with
the age group and makes it relevant and make it more personal
• Voice over is a young person
• Fast moving and uses lots of background footage
• Lots of information and statistics which would give the audience a wide
range of knowledge if they knew little about it
4. HOW THEY APPEAL TO THE TARGET
AUDIENCE
Radio Trailer
• Students voices
• Upbeat music
• Information is all clear and so audience would know exactly when the documentary is being
aired.
Double Page Spread
• Bold colours and the logo is unique
• Main image is interesting and intriguing making the audience want to watch the
documentary
• Article is easy to read as well as being informative
5. DOCUMENTARY CHANNEL
• Before we began creating our documentary, we initially decided to use
BBC1 to air our product, because of it’s broad appeal, however, after we
began making it and did research into it, we decided to choose BBC3.
http://www.slideshare.net/mag_anna/
broadcast-choice
Our main reasons for choosing BBC3 were:
• Many of their programmes are already aimed at
our target audience.
• It is a mainstream channel and so would be
watched by many.
• Although BBC3 has recently only become
available to watch online, it would still be watched
by young people, as many use the internet on
their phones or tablets, as well as other shows
that they watch being on BBC3.
• Because the BBC is such a huge company, we
can advertise using BBC related products, for
example The Radio Times and Radio1.
6. RADIO CHANNEL
• Because we knew we were making our documentary on BBC3, we knew that we
had to use a BBC radio channel for our radio broadcast. Therefore, we did
research into different radio channels that we could use.
• We looked at RADIO 1,2,3 and 4, and looked at the main target audience for
each of these stations were. We also researched into what they tend to talk
about and broadcast.
http://www.slideshare.net/abisemple12/radio-trailer-initial-research-57461651
• Because BBC1 was mainly targeting young people, aged 15-29, we thought that
this would be an appropriate channel to use, as they would be most likely to
listen to this channel. Therefore would raise the right awareness for when the
documentary is going to be played.
7. DOUBLE PAGE SPREAD MAGAZINE
• After researching into different listings magazines, we
decided to choose The Radio Times.
• This magazine is again, produced by the BBC.
• Many of the articles written in The Radio Times are for
shows such as our own, e.g. Doctor Who, who has a
similar target audience as ours.
• Therefore, young people would be likely to read an
article on our documentary if they are reading about
other shows present in the magazine.
8. DOUBLE PAGE SPREAD MAGAZINE
http://www.authorstream.com/Pr
esentation/freyadowns-2736050-
radio-times/
http://www.slideshare.net/mag_a
nna/existing-magazine-research-
57625309
Here, we did research into which
magazine would be most appropriate
for our documentary.
After that, we did research into the codes
and conventions of The Radio Times, so
that we knew exactly how to produce our
spread.
9. WHAT THESE CHANNELS HAVE IN
COMMON
• They are all created by the BBC and therefore they are
consistent in the company who made them. We have
thought about vertical integration and how in real life this
is what the BBC would be likely to do, therefore
suggesting that we have planned and been professional
when deciding on products.
• All channels are aimed at young people, and include
young people in their target audience when planning and
10. FONTS
We used the font ‘Impact’ for our logo, which we used on
all of our visual products. For other texts we used ‘Courier
new’, as it is similar to a type writer and therefore connotes
an investigation into Meninism. We used this font
throughout our two visual products.
11. COLOURS
• When we began our planning we researched into
Meninism and found out the main colour for their
campaign is red. Therefore, we wanted to influence this
as much as we could into our documentary and double
page spread. For this reason, we made the main logo
red and white, and used this logo in both of our visual
products.
• In our double page spread particular we tried to
influence the colours red and white, which linked well
as the main colours of The Radio Times are also red
and white, and so compliment each other and create a
link throughout the whole magazine.
• If people had seen the Meninist logo before, they would
most likely remember it due to it’s bright colours and so
by influencing it throughout the magazine article, we
have made it clear that Meninism is the key topic and
would hopefully make it memorable.
12. LOGO
• We decided to call our documentary ‘#Meninism… Fact or
Fiction’
• We thought that the ‘Fact or Fiction’ part of the logo would be
effective as it would highlight the aim of allowing the audience
to make their own opinion of Meninism, and so asks them
rhetorically.
• It also highlights the theory that Meninism isn’t a real
movement, but is instead a joke.
• This is one of the ways in which we have swayed towards
having an opinion on Meninism, as we have tried to keep it
unbiased, however it was difficult to do so.
• The use of ‘Fact or Fiction’ also connotes that a lot of
information is going to be given in the documentary to help
the audience decide.
13. LOGO
• After researching into our topic, we
realised that the main logo for Meninism
was ‘#Meninism’ and therefore we
wanted to influence this logo into every
product that we could.
• We thought that the ‘#’ part of the logo
was effective and would apply to the
target audience as it is from social media,
particularly twitter.
• The use of a hashtag is used at the
beginning of the word and means that
they can trend, so the more people who
tweet about ‘#Meninism’, the more likely it
will trend on social media. This is most
likely known by young people and
therefore relates to their age range.
• Also, Meninism began on Twitter and so
can relate to the origins of the topic.
Therefore, we felt that this logo was
appropriate.
14. LOGO
• At the end of the documentary we also mention the full name
of it, which is ‘#Meninism…fact or fiction’
• The voice over says this as well as it appearing on the screen.
• We have also used this in our radio trailer, to promote the
documentary.
• We also used this full title in the double page spread, so that
the name is mentioned in all of our products.
https://soundcloud.com/media16/radio-
trailer-final
15. MUSIC
We used the same music for both the radio trailer and the
documentary. We used the music of two a ‘Pop’ file, along
with ‘Cybertoy’, which was upbeat and so would appeal to
the target audience as well as making it interesting and
lively. Therefore, overall we have linked the two products
together in terms of sound and so would be recognisable
and memorable.
16. VOICES
• When deciding on the voice over, we thought it was
important to chose somebody who had experience in
speaking confidently. Therefore, we chose a drama
student.
• This would appeal to the target audience as the student
was the same age as many of them, and therefore could
relate.
• We also thought that it was important to use the same
voice that we used in the documentary in the radio trailer,
so that we could keep them consistent, and our project as
a whole would have one person who could be the voice
of the whole thing and could lead the products.
• We also used clips from interviews of people talking in
our radio, which we had also used in our documentary.
This meant that the audience would have a sense of what
was to come when they watched it.
• If they heard something that interested them in the radio
trailer, they could then go on to watch the documentary
and know that it would be spoken about it more detail.
For example, a clip of an interview in the radio trailer
would be featured in the documentary but in much more
detail.
17. IMAGES
• For our main image on the double page spread we used the Meninist
that we interviewed in our documentary, so that we are consistent with
the people that we use, and the audience can see the photo of him
before they see the documentary. Due to his face being dark, the
audience would be intrigued as to who he is, and therefore would want
to watch the documentary to find out.
18. IMAGES
For the other images
on the double page
spread, we used
screenshots from the
documentary, of
interviews with other
people. This
therefore made both
products link as well
as giving the
audience a preview
of what will come in
the documentary, so
that they are
hopefully intrigued.
19. DATE AND TIME
• In both the radio trailer
and the double page
spread we included the
date and time so that the
audience knew exactly
when the documentary
was going to be aired. It
was important to us to
make it clear so that we
had a wide audience
watching it and would
support the amount of
views for the documentary.
20. PULL QUOTES
We included a pull quote from
the documentary, which was
also used in the radio trailer,
as this quote we felt was
important at showing one side
of the argument. Therefore, if
the audience saw all three
products, this quote would be
most memorable and supports
the overall idea of the
documentary, which is for the
audience to decide whether
Meninism is a good thing or
not. Therefore, both smaller
products help support the
main product, and after seeing
this quote, might encourage
the audience to watch the
documentary.
21. OVERALL…
Therefore, our use of research into channels and planning
colours, fonts and styles mean that we created products
which all relate to one another and promote the main
products which was the documentary. Therefore, each
product fulfils it’s purpose effectively and we have tried to
make it as professional as possible.
