The document provides research on existing radio stations including Radio X, BBC Radio 6 Music, Virgin Radio UK, and Kerrang Radio. It then analyzes this research and discusses common features such as playing music audiences want to hear. Finally, it shares the results of a questionnaire analyzing the target audience for a new radio show.

1. Research
Sydney Wratten

2. Existing Product
Radio X is a radio
station focused on
alternative music,
primarily indie rock,
which is owned by
Global Radio. Radio X
launched on 21st
September 2015
rebranded from Xfm
London and Xfm
Manchester.
Slogan;
Get into the music!
Radio X has employed a
number of DJs in the past
who have since come to fame
such ass Ricky Gervais, Karl
Pilkington, Stephen
Merchant, Simon Pegg,
Christian O'Connell, Russell
Brand, Justin Lee Collins,
Adam and Joe, Alex Zane,
Tim Lovejoy, Dermot
O'Leary and Josh
Widdicombe.

3. Existing Product
BBC Radio 6 music is a
digital radio station
which was launched on
the 11th of march of
2002.
6 Music was the first
national music radio
station launched by the
BBC 32 years ago.
Slogan:
The place for the best
Alternative Music. From Indie
Pop and Iconic Rock to Trip
Hop, Electronica and Dance
with great Archive Music
Sessions, Live Music Concerts
and Documentaries.
In 2016, 6 Music was the
BBC digital radio station was
listened to the most with an
average of 2.2 million
listeners weekly.

4. Existing Product
Virgin Radio UK is a radio
station in the United
Kingdom that launched on
the 30th of March 2016
The frequency: DAB: 11A
This radio station plays
mainly rock, pop, and dance
music.
Virgin Radio in the UK was
the old name for Absolute
Radio having originally
launched in 1993 before
being rebranded in 2008.

5. Existing Product
Slogan
“Everything that
rocks"
Kerrang radio is broad casted in
London and first aired on t 10th
of June 2004.
Kerrang radio plays rock and
alternative music.

6. Research Analysis
• What common features do the researched products
have? They all play music that the audience want to
hear.
• What aspects of the research will you include within
your on work? Introducing the music and talking
about the song and band in the breaks so that its not
just continues music.

7. Questionnaire
Analysis

8. Audience research:
What age group are you?
• Observation: from my observations the primary audience are 16-
20 year olds.
• What this says about my audience: this informs me that the
audience is youthful and more accepting of different things, and
will want a range of songs and not repetition of the same songs.
• How will your product appeal to this audience: my radio will
appeal to this aged audience because its alternative and I feel like I
will be able to connect with them easier considering I’m in the
same age group.

9. Audience research:
What is your gender?
• Observation: from my observations the primary audience
tend to be female.
• What this says about my audience: it shows that the majority
of the audience are females.
• How will your product appeal to this audience: I would play
music which appealed more to women than men and
consider what intrestes them more.

10. Audience research:
Do you like listening to the radio?
• Observation: the primary audience like listening to the
radio
• What this says about my audience: the audience listen to
the radio and know a little what songs are at the top of
the charts.
• How will your product appeal to this audience: not
everyone listens to alternative music radios or music in
general but so we can educate people on what are in the
top of the rock and metal charts, and who certain artists
are.

11. Audience research:
Do you listen to metal/rock music?
• Observation: the primary audience likes listening to
metal/rock music.
• What this says about my audience: the majority of the
audience will actually listen to my radio show.
• How will your product appeal to this audience: most 16-20
year olds listen metal/rock music so I will use metal and rock
music in my radio show.

12. Audience research:
If you ticked yes or maybe, which
is your favorites band you prefer?
• Observation: the primary audience prefer Panic! At The
Disco, Thirty Seconds To Mars and Bring Me The Horizon.
• What this says about my audience: they like the songs and
artists that will be played on the radio show.
• How will your product appeal to this audience:

13. Audience research:
Which radio show name do you prefer?
• Observation: the primary audience all prefer the radio name
plectrum radio.
• What this says about my audience: this tells me my audience
have a strong opinion.
• How will your product appeal to this audience: I will use the
name that the audience has chosen for my radio show so
that the audience feel more involved.

14. Audience research:
Do you use online radio players?
• Observation: the primary audience don’t use any sort of
radio player
• What this says about my audience: this tells me my audience
doesn’t use online radio players.
• How will your product appeal to this audience: I will
primarily play it on a radio compared to a online radio player
app.

15. Audience research:
What device's would you listen to
the radio show on?
• Observation: 64% of my audience would listen to my radio show on a
radio and 50% of my audience chose smart phones.
• What this says about my audience: the primary audience will listen to my
radio show on an actual radio rather than a tablet or computer although a
smart phone is also another alternative to an actual radio.
• How will your product appeal to this audience:

16. Audience research:
How long do you listen to a radio show for?
• Observation: 35% of the audience would listen to the radio
show for longer than half an hour.
• What this says about my audience: the primary audience will
listen to my radio show for 30 minutes or longer.
• How will your product appeal to this audience: to appeal to
my audience I will have to make my radio show not only
unique but long enough for them to watch.

17. Interviews

18. Interview 1
1. What type of radio show do you like the most and Why?
Radio 1, because it is always topical and airs brand new music
2. If you had to pick 5 songs/artists what would they be?
Frank Turner, Biffy Clyro, PanicATD, Fall out boy, Good Charlotte
3. What sort of devices do you listen to music/radio on?
Ipod Classic, Spotify
4. Did you prefer Panic! At The Disco as a band or as the lead
singer(Brendon Urie)taking it solo?
Old PATD and solo acoustic songs
5. What radio show games do you like and Why?
Mayor of where and opposite game

19. Interview 1
• Observation: radio 1 is her favourite show and she
likes a variety of different music
• What this says about my audience: they like
entertaining shows with exclusive new music
• How will your product appeal to this audience: My
radio show will be interesting, topical and play a
variety of music

20. Interview 2
1. What type of radio show do you like the most and Why?
I enjoy Music radio shows with sections of talking about current events and personal views yet still
keeping it interesting and fun to listen to.
2. If you had to pick 5 song/artists what would they be?
Girls/Girls/Boys – Panic! At the disco, Heartbeat– Twenty One Pilots/Childish Gambino, Fairly
Local – Twenty One Pilots, False Alarm – The Weeknd, Shades Of Grey – Oliver Helden (Crooked
Remix).
3. What sort of devices do you listen to music/radio on?
Smartphone, Car Radio, TV.
4. Did you prefer Panic! At The Disco as a band or as the lead singer(Brendon Urie) taking it solo?
Panic! At the Disco Should Stay the way it is as “If it ain’t Broke, Don’t Fix It”.
5. What radio show games do you like and Why?
Yes I enjoy them as they put a twist on the average Radio show and add a little extra excitement.

21. Interview 2
• Observation: this person likes interesting topics,
various music genres and shows that are a little bit
unique
• What this says about my audience: they like to be
interested , intrigued and entertained
• How will your product appeal to this audience:
I will make sure my show has all of the above and will
be available to listen on various devices

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • Current affairs
• Personal call ins
• New and up coming music
Gender
Male and female • My show wont be bias to any gender
and have content to appeal to both such
as music and stories.
Psychographic
Belongers • They want to feel a part of a
community and my show will represent
and appeal to people with this nature
Social Status
ABC 1 • My show will have content to appeal to
all social grades

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
• Product Research
This helped me understand the content and layout of current shows and give me ideas
for mine.
• Questionnaires
They helped me understand my audience and give me general feedback on my show
• Interviews
This gave me more detailed feedback and helped me understand how to make my
product appeal to my audience.

25. Research Evaluation
• What sort of a response did you get?
Most of my responses were similar probably because the serve was
taken from a teenage audience .
• How did you distribute your survey? Give an advantage and a
disadvantage:
I distributed my survey online through a web link, on facebook and
messenger. An advantage of this is that it costs nothing to
distribute and it could be done quickly however a disadvantage is
that it was only taken by people I knew which limited the age
range and by people who only had computers.