The document discusses research conducted to define the target audience for a new hip hop/rap magazine. Surveys were distributed on social media and forums asking questions about respondents' demographics, music interests, and consumption habits. The results showed the target audience is primarily male, aged 16-19, interested in hip hop/rap music and culture. They listen to many hours of music each week but are less likely to purchase albums, instead downloading illegally. Most read other hip hop magazines and their parents are employed, indicating potential to purchase the new magazine.