This document contains a questionnaire used for audience research for a music video project. It includes 9 questions about the audience's gender, age, music preferences, experiences watching live performances and music videos, and how they access and share music online and offline. The questions are both multiple choice and open-ended. The results will help the creator understand the audience's tastes and viewing habits to make design choices for an engaging music video that fits with industry conventions.

1. AUDIENCE RESEARCH
QUESTIONNAIRE
Lew Parker – A2 Media Studies

2. Q.1) Gender
‘What gender are you?’
I chose to ask the
audience for their
gender so that I Female
could ensure a fair
result. I predicted
that music taste Male
may vary between
both genders. 0 2 4 6 8 10 12

3. Q.2) Age
‘What is your age bracket?’
Getting the audience to
give me their age meant
that I could understand
the changes in music 16 or younger
taste. I broke the 17-21
22-29
groupings into 7, to 30-39
make collating the data 40-49
50-59
much simpler. I also 60 or over
achieved at least one
person in every category.

4. Q.3) How Often?
‘How often do you watch Music Videos?’
By asking this question,
itallowed me to know
whethermy audience 9
knew about music videos 8
7
and thus, were likely to 6
5
be able to identify 4
3
conventions of music 2
videos. My data 1
0
indicated that the Everyday Frequently A couple of Never
times a
majority of people month
frequentlywatch music
videos.

5. Q.4) Favourite Genre?
‘What is your favourite genre of music?’
Pop
20
Other Rock
This question was important 15
because it gave me an idea of Alternative
10
Indie
5
what people may expect to 0
Dance Metal
see from a music video of their
favourite genre. As I expect, Classical Rnb
the top genre was ‘Pop’, Hip-hop Dubstep
followed by ‘Rock’ music.
Giving the audience 10 choices In total I had 70 votes
and the option of adding an because people were
able to vote more
‘other’, furthered my research.
than once on this
question.

6. Q.5) Live Performance?
‘Have you been to see a live performance?
If yes, was it something you enjoyed?
This question gives an
in-sight into whether the
audience prefer the No
performance of a song.
This will help me to
understand how much of
my video needs to be Yes
made up of performance
shots. The results show
that 17 people enjoy a live 0 5 10 15 20
performance and therefore
I know to incorporate this 18 out of 20 people I asked had
into my video. attended a live performance. The
resounding ‘Yes’ has given me
something to think about.

7. Q.6) Music Video
preference?
‘Which type of Music Video do you prefer?’
This was important because
itmay be worth me
considering incorporating a
concept into the video
whilst using a narrative and Narrative
performance. However both
‘narrative’ and
Performance
‘performance’ came out Concept
equalwhich I have taken A mix of
multiple/each
into consideration

8. Q.7) Special Effects?
‘Do you prefer Music Videos that feature Special Effects?’
This question will help me editing my music video. The
results show that everybody prefers videos with
special
effects and that therefore my music video will be fitting
within present-day conventions, and it will hopefully be
something that the audience enjoy.
My analysis of Previous Student Work has justified
this also. I have seen some strong uses of Special
Effects in a competent way.

9. Q.8) Social Media?
‘Which of the following Social Media do you use?’
This question helped to 16
enlightenme ofmy 14
audience’sunderstanding 12
10
of modern media. This 8
also acts as a tool for 6
finding out how people 4
2
may findout about new 0
music. Again this
question was open for
multiple choice and in
some cases, people did People who opted for ‘Myspace’ and ‘Bebo’
not use any media. claimed they were sites they used to use and
no longer had any reason to use them. This
was something I predicted due to how
outdated these sites are in comparison to the
likes of new media such as Facebook and

10. Q.9) Accessing Music?
‘How do you get hold of music?’
I opted to use this
question because it would
help me with deciding YouTube
what other options I will TV Music Channels
choose to include in my Itunes
promotional package and Illegal Download
givesme an insight into Spotify
how people also find new Highstreet Shops
music. This was also a Radio
multiple choice question. Borrowed
Here there a multiple big contributors of access to music.
The very low vote for ‘Borrowed’ music is similar to that
of low High street purchasing, which corresponds with
the fact that CD sales are drastically falling.