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This document provides an overview of the social media sector in 2009. It discusses how social media has grown significantly and become a major part of online activity, with people now spending more time on social networks than email or porn sites. While this growth presents opportunities for marketers, it also poses challenges as consumers expect more control over their media and are able to widely share their opinions. The document then reviews popular social media platforms and provides statistics on Facebook's dominance in the UK market.



























