Survey conducted amongst the niche target audience of the Brown Girl Radio show at Temple University 2008, for a market research independent study course. Dr. Jean Wilcox, professor

1. African American Female Media Consumption Conducted: April 15, 2008 Temple University

3. Meet the Respondents

9. I= interviewer R: = respondent I: Do you listen to the radio: R: No just in the car and sometimes in the house I: What do you listen to as for music “in the house”: R: CDs , MP3 player I: Do you utilize online radio at all? R: No I: Why not? R: I don’t really know about it, I know a little bit but I have a radio right in my house so I just use my radio

10. I= interviewer R: = respondent I: Do you listen to frequency radio a lot? R: Yea…actually not that much just when I’m in D.C. I listen to it a lot. When I’m here [Phila.] I just go off of CD and IPOD I: Why is that? R: I’m just not cool with the radio here, I only know one Philly radio station and it’s mostly all hip-hop. I don’t like a lot of rap so I just use my iTunes

11. I= interviewer R: = respondent I: Why do you or don’t you listen to online radio? R1: I like it because there are less commercials…you can play the music you want…but with the radio (fm/am) they play the same 5 songs every hour on the hour! With online radio you can manage your own music R2: I don’t listen to online radio I: Is there a reason why you do not? R2: I honestly don’t know anything about it, I don’t know where to look. I usually use just iTunes so I can listen to whatever. I have 7,000 songs so I can create my own playlists

12. I= interviewer R: = respondent I: Have you ever heard of Brown Girl Radio? R: Yes, I have I: Have you ever listened ? R: Yes, 2 or 3 times, for about 20-30 minutes I: What is your favorite component of the show R: Talk, there are very few talk programs that I actually do. I find them very annoying and meaningless. Brown Girl Radio connects with me the listener because I’m right there with what they have to say.