This document summarizes the results of a survey conducted by students for their school radio station. Key findings include: most respondents were female aged 16; respondents dislike long ad breaks; most listen to radio sometimes and prefer stations like Capital FM that play upbeat music and provide news; mornings are the preferred listening time; and respondents look for entertainment, music, and gossip in radio stations. The survey findings will help the students understand their target audience and design their radio station content accordingly.

1. StarFM Radio station Survey
By Saheba, Ruthfa and Anisah

2. Gender
This question is regarding the age
of my audience, from the graph it is
evident that more females
participated in my survey, which is
ideal as our target audience are
females. We included males to
complete this survey as we wanted
to discover a range of responses
from our audience so we can
compare and contrast.

3. Age
We included this type of
demography as we wanted to be
aware of the age of our
audience, so we can identify the
suitable entertainment. From the
chart it is evident that 16 year olds
are completing our
survey, therefore from this chart
we know that hard news should
not be part of our talk.

4. What do you dislike about radio?
This is an open ended question, my audience had to include an
answer based on their opinion. From the responses I have
received it is evident that majority of my audience have disliked
the fact that „there are too many adverts‟ and that adverts are long
and are very time consuming. This shows us that we shouldn‟t add
too many adverts in our radio.

5. Do you listen to the radio?
This question is asking the
most important question of all
“Do you listen to the radio?”
here it shows that majority of
the audience only listen to the
radio sometimes. This suggests
that radio is not really a big
thing for this generation.

6. What type of radio stations do you
listen to?
This question portrays that most people listen to capital FM which
suggests the types of entertainment our audience likes. Capital FM plays
upbeat dance music and also in the mornings, they tell you weather and
traffic updates, this also shows us that we should add entertainment in
our radio.

7. When do you listen to radio ?
This tells us that our audience likes to
listen to the radio in the mornings. We
initially was thinking of doing our
radio news in the evenings but as this
information suggests the best time to
do it would be the mornings, we have
changed our minds. The type of
entertainment played in the mornings
are stuff like weather and traffic
updates as well as competitions.

8. What do you look for in radio stations?
Most of our audience have stated that they look for good quality
music, entertainment and celebrity gossip. From this we can
understand that some of our audience is extrovert as they seek to
listen to the outer aspects of the world such as celebrity gossip and
latest musics.

9. What is your favourite radio station?
From the evidence, it is shown that the audience enjoy listening to capital FM
and kiss FM, this shows us that our audience enjoys entertainment rather than
political and formal discussions. This gives us an idea on how we should
present our radio and what types of entertainments we should include.

10. Your favourite radio presenter?
There were many variety of presenters that the audience
favouritized, such as Dermot O‟Leary, Dave Berry and Reggie Yeats.
All these presenters are from radio 1, which suggests the audience
listen to this particular radio the most. From this, we as presenters can
follow similar guidelines as them.

11. How long do you listen to the radio?
The data in the graph demonstrates that over 80%
of the audience listen to radio within less than an
hour and only 20% listen to it more than an hour.
This information from the data we collected suggests
that people don‟t spend much time listening to the
radio, as it may not be considered as important to
them, judging on their age group which is 16-18, you
would expect them to be in education or in part time
employments, which means theyre occupied with
work load and would be busy with that.

12. What motivated you to listen to the
radio?
According to the data collected, majority of the audience answered
mainly „boredom, free time and the presenter‟ this shows that the
audience seek interesting entertainment which gives us an idea that
our radio station should include suitable entertainment and fun

13. What do you use to listen to the
radio?
From analyzing the graph, it‟s
evident that more people use
their phones to listen to the
radio as 50% of the audience
use it. This suggests that our
audience is interested in
advanced technology.