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1.
How to Achieve
Messaging-Market Fit
Ensuring
Message-
Market
Fit
Dan Olsen
Olsen Solutions
SF PR Summit
July 31, 2014
Dan Olsen
Olsen Solutions
Lean Product & Lean UX
August 19, 2014
Silicon Valley Meetup
22.
Needs
&
Preferences
vary
with
Customer:
Product-‐Market
Framework
Example
High-‐level
need:
Transporta7on
within
100
miles
of
my
home
Soccer
Mom
Speed
Demon
• Carry
kids
&
gear
• Safety
• Fuel
economy
• Go
fast
• Looks
cool
• Makes
me
look
cool
Target
Customer:
Detailed
needs:
Ideal
Product:
Soccer
Mom
Speed
Demon
23.
Needs
&
Preferences
vary
with
Customer:
Product-‐Market
Framework
Example
High-‐level
need:
Transporta7on
within
100
miles
of
my
home
Soccer
Mom
Speed
Demon
• Carry
kids
&
gear
• Safety
• Fuel
economy
• Go
fast
• Looks
cool
• Makes
me
look
cool
Target
Customer:
Detailed
needs:
Ideal
Product:
Soccer
Mom
Speed
Demon
24.
Needs
&
Preferences
vary
with
Customer:
Product-‐Market
Framework
Example
High-‐level
need:
Transporta7on
within
100
miles
of
my
home
Soccer
Mom
Speed
Demon
• Carry
kids
&
gear
• Safety
• Fuel
economy
• Go
fast
• Looks
cool
• Makes
me
look
cool
Target
Customer:
Detailed
needs:
Ideal
Product:
Soccer
Mom
Speed
Demon
25.
Needs
&
Preferences
vary
with
Customer:
Product-‐Market
Framework
Example
High-‐level
need:
Transporta7on
within
100
miles
of
my
home
Soccer
Mom
Speed
Demon
• Carry
kids
&
gear
• Safety
• Fuel
economy
• Go
fast
• Looks
cool
• Makes
me
look
cool
Target
Customer:
Detailed
needs:
Ideal
Product:
Soccer
Mom
Speed
Demon
58.
Ensuring
Message-
Market
Fit
Dan Olsen
Olsen Solutions
SF PR Summit
July 31, 2014
hQp://olsensolu7ons.com
hQp://slideshare.net/dan_o
hQp://linkedin.com/in/danolsen98
@danolsen
Questions?