Project 1 production techniques evaluation

1. Production Techniques
Evaluation
Louis Dodds-Rodgers

3. Graphic Design Experiments

4. Graphic Design Production
• Advantages of working in Photoshop
-Easy for me to use as I have past experience in using it
-Lots of tools can do most things needed
-Save as different formats e.g. jpeg
-Good skill to have in most media-based jobs
• Disadvantages of working in Photoshop
-If you're a new user it can be difficult to use
-Quality can sometimes be lost after exporting

5. Graphic Design Production
Coca cola logo is different
The hashtag is
similar
Different settings
Different
slogans
Different colour palette

6. Graphic Design Production
A strength of my poster is I changed the signs
colour to be more Coca-Cola themed.
A weakness of my final product is I could’ve edited
another sign to keep the theme
Inverted coca cola logo
Powerful slogan

8. Radio Production
• Advantages of working in Premiere Pro
• Easy to pick up after having experience in Sony Vegas pro
• High quality formatting
• Well known application
• Disadvantages of working in Premiere Pro
• Harder to access from home
• Not used it before
• Sometimes difficult to export files

9. Radio Production
https://www.youtube.com/watch?v=NYoJyqS30SM
More ‘coke’ esc soundsMore serious
matter
Less shouting
Both have a can/bottle opening signature sound
More animated sounds

10. Radio Production
One strength would be adding
real world issues into my advert
Not much Coca-Cola
themed sounds
Coke cracking
sound to give
the Coca-Cola
advert effect
Fitting the
target
demographic
Unique radio
advert fitting
current
world
situations

12. Video Game Experiments
This is my character for my
advergame project which will
have different outfits and
upgrades. I created my
character using pixilart I found
it difficult at first, but it
became easier as I got used to
it.
This is a Coca-Cola bottled I
created using pixilart they
will be used as collectibles
/ currency in my
advergame
This is a BLM protestor sign which will be
used as obstacles to hop over and if
landed on will reset the player to the
beginning. I created this using pixilart. In
my experiments there is white around the
edges which I couldn’t see before I saved
them as png files so in future I will be
careful before exporting

13. Video Game Production
• Advantages of working in Photoshop
• A familiar programme
• Easy to pick up after a while
• Usually reliable
• Disadvantages of working in Photoshop
• Hard at first to get used to
• I feel as though I could have used Sony Vegas or premiere pro
to create a better advergame as I am more familiar with
editing using those software's.

14. Video Game Production
Coca cola themed Old school Mario
Similar music
8bit design
Similar background layout
Similar enemies and obstacles

15. Video Game Production
Background good design
Blurred graphics
Good character build
Obstacles to make the game more difficult
Some parts coloured incorrectly
8Bit music royalty free
Good backdrop considering it’s my first advergame

17. Comparison
• Which product do you believe advertises the
product the best? Why?
• I believe the Coca-Cola radio advert will be the best advertisement
for my product as it will be played on more media and heard by the
younger demographic which is my target audience.
• Which of your products is the most professional?
Why?
• My coca cola poster is my most professional product as it had a
strong clear message plenty of Coca-Cola themed colours such as
red and coca cola bottles. The layout and style was more simplistic
too giving it a more modern aesthetic to relate to the demographic.

18. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
In this project I
have learnt how
to draw in pixels
I would take
more time in
editing/making
my characters
and sprites for
my advergame
Use the Coca-
Cola jingle in my
radio advert
I still need to
develop more skills
in premiere pro to
use it for video and
audio editing
I could also improve on
drawing in pixels as this
was my first time and I
believe with more time
and patience I could
create a better final
product
Making the demo for my
advergame in photoshop
was something I struggled
with at the beginning, so I
need to be more confident
in using photoshop to
make advergames