Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
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The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
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Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
- 1. How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter CEO/Dlvr.it
- 2. Agenda 1. Dissecting EdgeRank 2. Secrets to Improve Your EdgeRank
- 3. 1. Dissecting EdgeRank Should We Even Care?
- 7. Is a Member of 12 Groups
- 9. 1. Dissecting EdgeRank EdgeRank is to Facebook as PageRank is to Google
- 10. 1. Dissecting EdgeRank EdgeRank scores each and every piece of content in your News Feed
- 11. 1. Dissecting EdgeRank High EdgeRank= visibility Low EdgeRank= darkness
- 13. Weight:total ‘likes’ + comments
- 16. 1. Dissecting EdgeRank Most Recent (live feed): 98% of updates appear in this view
- 17. 1. Dissecting EdgeRank Most Recent (live feed): Default setting in Facebook Mobile used by 200M members
- 18. 1. Dissecting EdgeRank Facebook Mobile users are twice as active as website users
- 19. 1. Dissecting EdgeRank Facebook Groups: Updates don’t appear in Most Recent or Top News Feeds
- 20. 1. Dissecting EdgeRank The Older the Wiser: Established pages hold more weight than newly created pages
- 21. Agenda 1. Dissecting EdgeRank 2. Secrets to Improve Your EdgeRank
- 22. 2. Secrets to Improve EdgeRank How does your content get visibility on Facebook?
- 23. 2. Secrets to Improve EdgeRank ERO is the new SEO
- 24. 2. Secrets to Improve EdgeRank Maximum Exposure: Brands should create a Page (vs. a Group) to maximize visibility in News Feed
- 26. Follow your fans’ friends
- 28. 2. Secrets to Improve EdgeRank Roll out the Red Carpet… Customize the welcome page and try to convert users to ‘likers’
- 30. Try “fill in the ____” posts
- 32. 2. Secrets to Improve EdgeRank Findings: Having friends who stalk you WILL help your popularityAction: Promote your Facebook page outside of Facebook to bring attention to your content inside Facebook
- 33. 2. Secrets to Improve EdgeRank Findings: Comments increase visibility within friend’s feedAction: Encourage comments - start posts with questions, try fill-in-the blank statements, create compelling content
- 34. 2. Secrets to Improve EdgeRank Findings: Links trump status updatesAction: Auto-distribute your blog posts or, curate relevant content - become a publisher and an editor
- 38. 2. Secrets to Improve EdgeRank A Picture is Worth a Thousand Words:Post with photos receive highest weight and engagement (22% more engagement than video) followed by videos, links, status updates
- 39. 2. Secrets to Improve EdgeRank Early Bird… Content posted before noon gets 65% more engagement than posts after noon
- 40. 2. Secrets to Improve EdgeRank TGIF… Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement (Monday & Tuesday are only slightly behind Friday in terms of engagement)
- 45. Virtue - Anatomy of Facebook Post whitepapgerhttp://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue’s-data-behind-effective-social-media-marketing/
- 46. The Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/
- 47. Mari Smith - Tools to Measure EdgeRankhttp://www.marismith.com/tool-tracks-your-facebook-edgerank-score/
- 48. Social Media Biz - How Facebook News Feed Workshttp://www.socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/
Editor's Notes
- Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
- Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
- Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
- EdgeRank Optimization
- Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
- The more exposure you get on the walls of key players the better.
- EdgeRank Optimization
- EdgeRank Optimization
- EdgeRank Optimization
- EdgeRank Optimization
- EdgeRank Optimization