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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

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Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

  1. 1. What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers<br />http://www.flickr.com/photos/ausnahmezustand/<br />
  2. 2. Mack Collier – Social Media Strategist<br />Stay in touch with me here:<br />Business site – http://mackcollier.com<br />Twitter – http://www.twitter.com/mackcollier<br />Email – mack.collier@gmail.com<br />You can find this presentation online at:<br />http://www.slideshare.net/mackcollier<br />Please follow #Blogchat every Sunday night on Twitter starting at 8pm<br />
  3. 3. All Engagement is Not Created Equally…ll<br />
  4. 4. What’s your engagement strategy?<br />
  5. 5. Types of Engagement<br />Comments<br />Emails/Phone Calls<br />Subscribing to the blog’s feed (RSS or Email)<br />Reading the post<br />Visiting your website<br />Buying your product/service<br />
  6. 6. What we’ll cover today<br />Creating Content That Encourages the Engagement You Want<br />Writing Better Headlines<br />Getting More Comments<br />What’s the ‘Bigger Idea’ Behind Your Blog?<br />Giving Readers a Sense of Ownership<br />
  7. 7. 1 – Create Content That Encourages the Engagement You Want<br />
  8. 8. What’s your call to action?<br />
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  11. 11. 2 – Writing Better Headlines <br />Don’t simply summarize your post, focus on making it shareableand interesting.<br />
  12. 12. Your headline should be interesting enough to quickly grab the attention of a reader…<br />but also be consistent with the content of the post. <br />
  13. 13. Which Headline is Better?<br />Why Trigger E-Mail Programs Work<br />Or….<br />10 Proven Tips for Making Your Trigger E-Mail Program a Success!<br />
  14. 14. Which Headline is Better<br />How to Write Blog Posts That Get You Business<br />Or…<br />The One Blog Post That Got Me Over $22,000 in Consulting Business<br />
  15. 15. Which Headline is Better<br />Twitter Can Affect Search Results<br />Or…<br />How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof<br />
  16. 16. 3 – Getting More Comments<br />Respond to comments<br />Ask for comments – ‘What do you think?’<br />Make your writing conversational<br />Highlight readers that comment<br />Leave something on the table<br />
  17. 17. No (successful) blog is an island…<br />http://www.flickr.com/photos/aaronescobar<br />
  18. 18. 4– What’s the ‘Bigger Idea’ Behind Your Blog? <br />http://www.flickr.com/photos/dexxus<br />
  19. 19. “Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”<br />- Kathy Sierra <br />
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  24. 24. 5 – Give Readers a Sense of Ownership in the Content <br />
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  28. 28. To review…<br />Create Content That Encourages the Engagement You Want<br />Write Better Headlines<br />Getting More Comments<br />Find the ‘Bigger Idea’ Behind Your Blog<br />Give Readers a Sense of Ownership<br />
  29. 29. Your Turn, Any Questions?<br />http://www.flickr.com/photos/hiddedevries/<br />

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