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Webinar: PR Measurement Trends in North America

CARMA North American CEO and 4L Strategies' Jennifer Zingsheim Phillips discuss trends in PR and media measurement in North America. The webinar was part of AMEC Measurement Month 2016.

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Webinar: PR Measurement Trends in North America

  1. 1. Today’s Presenters Chip Griffin CEO, CARMA North America Jennifer Zingsheim Phillips Founder, 4L Strategies
  2. 2. Asking the Right Questions
  3. 3. Actionable Insight
  4. 4. AR/VR & More
  5. 5. AVE’s
  6. 6. Measuring Influence
  7. 7. Misinformation
  8. 8. AMEC Framework
  9. 9. The Real-Time Dream
  10. 10. Humans vs. Tech
  11. 11. Predictions
  12. 12. Q&A
  13. 13. www.carma.com @CARMA Chip Griffin chip.griffin@carma.com Jennifer Zingsheim Phillips jennifer@4lstrategies.com

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