The document provides quick tips for enhancing social media content before publishing, emphasizing the importance of proofreading, keyword research, and quality headlines. It suggests using tools like Grammarly for grammar checks and a keyword tool for optimizing posts. Additionally, it highlights the significance of subheadings and strong verbs to improve readability and engagement.

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3 Quick Tips for Perking Up Your
Content Before Clicking ‘Publish’

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No time like the present for a review on preventing
blog post blunders and other crucial steps before
you publish your next social media post.

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What is the last thing you do before you hit publish
on your blog post ?
Question

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Yes,
you…WAIT!
And ask yourself the following questions:
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Tool: Grammarly. “Grammarly is the best overall
online grammar checker; it offers thorough and
accurate tools, features and explanations of
grammar rules. You can’t go wrong with this
online service.” Free to Google Chrome users.
Question #1:
Have you proofread the text?

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Tool: Keyword Tool. With a single search, this tool
can generate up to 750+ keyword suggestions
from Google, YouTube, Bing and even the App
Store. It’s free, reliable and pretty fast!
Question #2: Have you done
keyword research?

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Question #3:
Is your article the best it can be?

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These tips are great when you only have time for a
quick spit-shine before you post...
Tips For Perking Up Your Content

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You’ve read enough tips to know that you should
have spent ample time on your headline:
Number of minutes writing blog divided by 2 +
(Number or Trigger Word +Adjective +Keyword +
Promise)
= A Great Headline
Tip #1: Double check your headline

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Other headline considerations:
● Does it make sense, or is it too clever? Take a
step back from your ego and your sense of
humor.
● Is it sexy? (See #3 from Hubspot)
● Do any of the irrefutable laws for writing
irresistible headlines make sense for your
blog?

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WAIT!…Don’t you have subheadings?
Tip#2: Tweak your subheads

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Your headlines may be catchy. Your writing may be
amazing and contain well-crafted words, punchy
sentences, and amazing insight into the minds of
your reader. But if your blog is longer than 150
words, you need to add subheadings – or build
them in as you go!
Read more from Karen Lerner.

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Break up your text with subheads. Make sure at
least one subhead includes your keyword. Once
you’ve done that, you can play with the subheads.
Fix that first!

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● Do your subheads help readers scan? Most of
your readers will scan—at least at first. If your
subheads don’t help them figure out what
your post is about, the subheads aren’t good.
Think through the following:

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● Do your subheads give too much away? If the
reader can pick up everything he needs to
know about your post just by reading the
subheads, what’s the point in writing several
hundred words?
Continue Thinking...

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● Do your subheads add personality to your
piece? Show some personality. Add some flair.
Put a joke in a subhead. Maybe throw out a pun
(depending on your topic, of course).
Continue Thinking...

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● What else can you do to break up your copy?
Can you pull out some quotes, or add a bulleted
or numbered list?
Continue Thinking...

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Active verbs provide the vitality for your blog posts
and increase interest levels for your readers. This
helps your content stand out from the pack and
provides some excitement!
● Before you hit publish, think about places
where you can use stronger verbs strengthen
your verbs.
Tip #3: Spruce up your verbs and
eliminate the nouns

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From Fast Company: Social media scientist Dan
Zarrella analyzed 200,000 tweets that included links
and found that those that included adverbs and
verbs had higher click-through rates than those
using more nouns and adjectives.

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OK, now it’s time to hit publish on this post. Have
we missed anything? What do you do before you
hit the publish button?

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For more helpful tips in under 60 seconds,
visit blog.dlvr.it
Follow us on Twitter: @dlvrit
Learn more about dlvr.it’s smart
automation for social media
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