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Facebook Negative Feedback — How it is impacting EdgeRank

Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever.

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Facebook Negative Feedback — How it is impacting EdgeRank

  1. 1. NEGATIVE FEEDBACK The Simple Reason Facebook Pages Are Losing Reach
  2. 2. Facebook recently made asignificant change to EdgeRank
  3. 3. EdgeRank is now valuing aposts Negative Feedback at a much heavier weight
  4. 4. Negative Feedback onyour content can effectively destroy your post’s reach
  5. 5. Facebook defines Negative Feedback as any of these actions by a fan: ● Hide : Hide this story ● Hide All : Hide all stories from a Page ● Report Spam ● Unlike Page
  6. 6. The most common thing a Facebook fan willdo when they dont want to see your page’s post in their news feed is hide it
  7. 7. How Are Facebook Fans Reporting Negative Feedback? Hide All Posts From Page 16%Report as Spam 8% 76% Hide Post Unlike Page : <1%
  8. 8. How Do I MonitorMy Negative Feedback?
  9. 9. 1. Head to Facebook Insights, export yourdata, then import it into a spreadsheet totake a look at each post’s individualNegative Feedbackor2. Use the EdgeRank Checker NegativeFeedback Analysis tool to see your medianNegative Feedback and benchmark againstyour Industry
  10. 10. 3 Keys to AvoidNegative Feedback
  11. 11. 1. Images are Negative Feedback magnets One of the most frequently suggested EdgeRank optimization tips is to post images regularly. While this is often true, it can be abused. Use images when applicable, and dont post too many viral cat photos just to pick up cheap engagement. Use your judgement and creativity to bring true value to your image posts.
  12. 12. 2. Keep content in line with your fans expectations Your fans expect certain types of content in the news feed, and they will not hesitate to hide your content when it strays off topic.
  13. 13. 3. Expect a correlation between engagement and Negative Feedback The more people that see and interact with your content, the greater reach it ultimately will have. However, this might start to impact your Negative Feedback. As a post starts to gain popularity, it will also start to get into people’s news feeds that are not used to seeing your page content. And some of these fans will not be interested in your content.
  14. 14. As a brand manager, youll need to keepthis new variable in mind when creating content, just remember: Everything in moderation &Understand your fans expectations