Measurement Month is a global education campaign run by the Association of Measurement and Evaluation Companies (AMEC) aimed at educating communications professionals on the latest thinking in measuring, evaluating and proving the success of public relations activities. The event, themed ‘How to Avoid Garbage in, Gospel out’ offered practical guides to modern PR measurement. Sharing best practice insights and tips on what it looks like to live in the ‘Land of Intelligent Measurement’ to get the best value, performance and results in your PR, and Social Media Comms. Discover what intelligent dashboards look like, what to measure and what to ignore, and how to stop doing ‘Fluffy PR’ or becoming a ‘Digital Dinosaur’ to avoid ‘Garbage in, Gospel out’.