using social
media better
with Jason Boucher

Catching Up with...
Facebook,
LinkedIn,
Twitter

&
Facebook
Only 20% of posts on
a page with 15,000 fans
actually get viewed.
facebook
1,500 possible stories
are filtered through per
day on an average
Facebook user’s news
feed.

- Lars Backstrom, F...
facebook
Facebook Pages receive
53% more views than
Facebook profiles.
- kissmetrics.com
facebook
Facebook Pages
receive 104% more
comments when a photo
is used.
- HubSpot
facebook
Use larger image
directly posted to
Facebook when
possible.
post as a
photo
facebook

If using a photo,
write post to call
action to your
URL
Examples:
• Details:
• Here’s How >>
• Read more here:
•...
facebook
Facebook Image Sizes

Normal post: 403p x 403p
Highlighted image: 843p x
403p
Cover photo: 851p x 315p
Profile ph...
facebook
Reposition timeline
photos for best possible
view.
Highlight horizontal
photos, then reposition the
photo.
facebook

Link titles can be edited in
Facebook posts 100 characters or
less!

Click to adjust the title and
body of linke...
linkedin
There are 2.6 million
company pages on
LinkedIn
LinkedIn University
coming Fall 2013
linkedin
linkedin
87% of users trust
LinkedIn as a source of
info that affects decisionmaking.
- Racoso
linkedin
Include a shortened link
in copy, but enter it
yourself.
If not, it will be stripped
and turned into a lnkd.in
ur...
linkedin
Rally around one post.
LinkedIn posts get
emailed, tweeted but not
shared as often as
Facebook.
linkedin

Subscribe to LinkedIn
Today
http://linkedin.com/today

Read what type of posts
are mentioned each day.
Post simi...
linkedin
Ask employees to like,
share, comment, and
boost posts, and
contribute.
linkedin
53% of LinkedIn users
join 10 or more groups
Engage in groups more!
Pick 10 groups and be
active and engaging,
ta...
linkedin
As yourself, become a
great user of the UNH
Alumni group, make it
stand out, engage and
share.
But have patience....
linkedin
LinkedIn is 277% more
effective for lead gen
than Facebook and
Twitter.
Source: HubSpot
twitter
3 years, 2 months, 1 day
that’s the time it took
from the first tweet to the
billionth tweet. it now only
takes 1 ...
twitter
Keep Tweets short!
When content is
shorter, it’s more likely to
get re-tweeted
Use keywords,
hashtags, & link.
twitter
Twitter is 140
characters.
Try to make your
tweets 110-120
characters, leaving room
for re-tweets.
twitter
Include @twitter handles
for more shares,
engagement. It’s much
more likely to be shared.
twitter

Google searches for
hashtags.
After showing G+
results, Twitter is the
next result.
Keywords or hashtags
will app...
twitter
Use hashtags
judiciously.
#UNH #UNHSocial #instaUNH
#IBelieveInUNH

Using less hashtags will
make your tweets look...
twitter
Don't force trend a
hashtag.
17% of top 1,000
search terms on twitter
turn over on an hourly
basis.
Source: twitte...
twitter
The life of a tweet is
about 2 hours.
Use shortened links.
Try: ow.ly or bit.ly
then you can track your links!
twitter
Incorporate visual
content for more
engagement.
twitter
Direct upload your photos
to Twitter.
Instagram photos no
longer appear in Twitter
stream automatically.
It requir...
twitter
Optimize schedule.
Highest clicks on
Twitter are 1-3 pm
Monday-Thursday
The best time to get
RTs is 3-5 on Fridays...
twitter
Include links and a
hashtag in your Twitter
profile bio. include a photo, too!
twitter
Twitter is like a party.

Make your first impression
a lasting one.
Keep the conversation
going. Engage with your
...
twitter
Respond to negativity in a
human way... if at all.
Be responsible, polite, and
nice. See #UNHSocial guidelines for...
Thank you!
UNH Social Media
Index
http://unh.edu/social
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Using Social Media Better

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How to make your posts better and best practices for extending your social reach through Facebook, Twitter, and LinkedIn.

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Using Social Media Better

  1. 1. using social media better with Jason Boucher Catching Up with... Facebook, LinkedIn, Twitter &
  2. 2. Facebook Only 20% of posts on a page with 15,000 fans actually get viewed.
  3. 3. facebook 1,500 possible stories are filtered through per day on an average Facebook user’s news feed. - Lars Backstrom, Facebook Engineering Manager
  4. 4. facebook Facebook Pages receive 53% more views than Facebook profiles. - kissmetrics.com
  5. 5. facebook Facebook Pages receive 104% more comments when a photo is used. - HubSpot
  6. 6. facebook Use larger image directly posted to Facebook when possible. post as a photo
  7. 7. facebook If using a photo, write post to call action to your URL Examples: • Details: • Here’s How >> • Read more here: • Share this link:
  8. 8. facebook Facebook Image Sizes Normal post: 403p x 403p Highlighted image: 843p x 403p Cover photo: 851p x 315p Profile photo: 180p x 180p Facebook App tabs: 111p x 74p Facebook Ads: 100p x 72p
  9. 9. facebook Reposition timeline photos for best possible view. Highlight horizontal photos, then reposition the photo.
  10. 10. facebook Link titles can be edited in Facebook posts 100 characters or less! Click to adjust the title and body of linked story. yellow highlight appears
  11. 11. linkedin There are 2.6 million company pages on LinkedIn LinkedIn University coming Fall 2013
  12. 12. linkedin
  13. 13. linkedin 87% of users trust LinkedIn as a source of info that affects decisionmaking. - Racoso
  14. 14. linkedin Include a shortened link in copy, but enter it yourself. If not, it will be stripped and turned into a lnkd.in url, which is not trackable.
  15. 15. linkedin Rally around one post. LinkedIn posts get emailed, tweeted but not shared as often as Facebook.
  16. 16. linkedin Subscribe to LinkedIn Today http://linkedin.com/today Read what type of posts are mentioned each day. Post similar content. It can lead to more hits, then you’re included in LinkedIn Today. email subscribers receive this...
  17. 17. linkedin Ask employees to like, share, comment, and boost posts, and contribute.
  18. 18. linkedin 53% of LinkedIn users join 10 or more groups Engage in groups more! Pick 10 groups and be active and engaging, tastefully represent UNH and your own interests.
  19. 19. linkedin As yourself, become a great user of the UNH Alumni group, make it stand out, engage and share. But have patience. It takes time to build an audience!
  20. 20. linkedin LinkedIn is 277% more effective for lead gen than Facebook and Twitter. Source: HubSpot
  21. 21. twitter 3 years, 2 months, 1 day that’s the time it took from the first tweet to the billionth tweet. it now only takes 1 week to send a billion tweets.
  22. 22. twitter Keep Tweets short! When content is shorter, it’s more likely to get re-tweeted Use keywords, hashtags, & link.
  23. 23. twitter Twitter is 140 characters. Try to make your tweets 110-120 characters, leaving room for re-tweets.
  24. 24. twitter Include @twitter handles for more shares, engagement. It’s much more likely to be shared.
  25. 25. twitter Google searches for hashtags. After showing G+ results, Twitter is the next result. Keywords or hashtags will appear in search results…
  26. 26. twitter Use hashtags judiciously. #UNH #UNHSocial #instaUNH #IBelieveInUNH Using less hashtags will make your tweets look cleaner, not spammy Think about the hashtag. Don’t use too many!
  27. 27. twitter Don't force trend a hashtag. 17% of top 1,000 search terms on twitter turn over on an hourly basis. Source: twitter
  28. 28. twitter The life of a tweet is about 2 hours. Use shortened links. Try: ow.ly or bit.ly then you can track your links!
  29. 29. twitter Incorporate visual content for more engagement.
  30. 30. twitter Direct upload your photos to Twitter. Instagram photos no longer appear in Twitter stream automatically. It requires another click, leaving Twitter, which means less click-throughs.
  31. 31. twitter Optimize schedule. Highest clicks on Twitter are 1-3 pm Monday-Thursday The best time to get RTs is 3-5 on Fridays. this is different with students.
  32. 32. twitter Include links and a hashtag in your Twitter profile bio. include a photo, too!
  33. 33. twitter Twitter is like a party. Make your first impression a lasting one. Keep the conversation going. Engage with your followers. Seal the deal with personal gestures. Show you care with creative items, deliveries, more...
  34. 34. twitter Respond to negativity in a human way... if at all. Be responsible, polite, and nice. See #UNHSocial guidelines for more Don't let the relationship fade. If they’re evangelizing your school or brand, keep it going. Show empathy.
  35. 35. Thank you! UNH Social Media Index http://unh.edu/social

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