1. The document discusses 15 trends related to marketing to women around the world. It focuses on trends in the Gulf region as well as worldwide.
2. Some of the key trends discussed include: the growing perception that society has become too obsessed with youth; more women obtaining higher education globally and becoming smarter faster than men; and an increasing number of single women ("singletons") choosing to not marry or have families, especially in Western countries.
3. The document provides analysis of each trend and implications for marketers, emphasizing the need to recognize changing demographics and address the anxieties and values of women consumers.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers âdonât understandâ them). BEYOND PINK suggests ways brands can do betterâat understanding women and going âbeyond pinkâ to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAYÂŽ, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
Â
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Â
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers âdonât understandâ them). BEYOND PINK suggests ways brands can do betterâat understanding women and going âbeyond pinkâ to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAYÂŽ, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
Â
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Â
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Â
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. Itâs estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Zâs purchasing power will reach $2 trillion in less than ten years.
Gen Zâs importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Â
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. Itâs estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Zâs purchasing power will reach $2 trillion in less than ten years.
Gen Zâs importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
The Candidate announce the launch of their latest piece of research, âWomen in Digitalâ, a study into the gender representation in todayâs thriving digital industry.
The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies.
By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women.
The Candidate found that âsoft skillâ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more âtechnicalâ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.
World of Opportunity for Women to Build BusinessFrancine Bishop
Â
Technology provides convenience, flexibility and mobility for women who need to build a career around competing responsibilities. Business is an option!
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
Â
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Over the last few years, the mediaâs obsession with aging Boomers and techno-savvy Millennials has left Generation X out in the cold. This cohortâborn between 1965 and 1977âhas been overlooked as a generation with its own issues and challenges. What the media is missing is the fact that Xers are paving a new path as they edge toward middle age.
In this presentation deck, youâll find new data on the attitudes and behaviors of Gen X women relative to their Millennial and Boomer counterparts when it comes to technology, finances, marriage, motherhood, beauty, and health and wellness.
Hi. I'm Yuri Artibise. This is my Visual Ressume. My traditional one can be found here: http://yuriartibise.com/resume/
I am a community builder with a deep interest in urban placemaking and creating livable neighbourhoods. I am also an experienced policy analyst with a breadth of experience in the communication, research and analysis of contemporary public policy issues. Finally, I'm a social media enthusiast with experience in blogging, website maintenance and online community management.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Â
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up âpubliclyâ online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Natural is backâAs anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
www.geteverwise.com
Hosted by Everwise CEO, Mike Bergelson, and joined by special guest Lauren Leader-Chivee, Founder/CEO All In Together Campaign Inc.
Leadership and diversity are the key drivers for successful innovation in the workplace. Women now account for 57% of the national workforce, yet in the tech industry for example, only 23% of leadership positions are held by women.
Gender diversity and innovation are hot topics today, but what does it really mean for the success of a business? Lauren Leader-Chivee argues that regardless of the size, industry, or business every company needs women at the top.
In this webinar, we covered:
- The connection between diversity and innovation
- The quantitative benefits for organizations to have women in leadership
- Suggestions for organizations to start implementing change to create a more diverse leadership team
About LaurenLauren_Leader-Chivee:
Lauren Leader-Chivee is the founder and CEO of All In Together, a nonprofit campaign connect women to civic engagement, and an Executive Advisor to Deloitte Talent. Formerly the President of the Center for Talent Innovation and Hewlett ChivĂŠe Partners, she speaks around the world on issues of diversity, innovation and economic competitiveness. Lauren is also one of Fortune's "55 Most Influential Women on Twitter".
NOTE: You are free to share and adapt this deck for any purpose. We just ask you to attribute. For more information on how to properly attribute presentations under this license, please visit: wiki.creativecommons.org/Marking/Creators.
In all our institutions, we are still experiencing a tremendous leadership gap. We will talk about the remaining barriers and unconscious biases towards female leadership and the different existing initiatives to overcome it.
Neurologists have proven that our thinking, perception and actions are shaped by activity in our brain that occurs outside of conscious awareness or control, this results in unintentional influences that may not align with our values, or the values of your company. We call these unintentional influences "unconscious bias" and they are neither good nor bad. In this interactive workshop, participants will have an experience of how our unconscious mind works, discuss how unconscious patterns impact groups particularly around decision making at work, and put in place strategies and actions that can be taken by each of us to balance conscious intent with unconscious beliefs to build a more inclusive environment.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Â
Sometimes the best Preventionist struggle to answer the question, âWhat is prevention?â In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the âheroâ generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this âheroâ generation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Amnesty International: understanding and segmenting your audiences | The futu...CharityComms
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Sam Strudwick, head of digital and communications and Catherine Druce, communications strategist, Amnesty International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
Â
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder â active learning and UiPath LLMs for do...UiPathCommunity
Â
đĽ Speed, accuracy, and scaling â discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Miningâ˘:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing â with little to no training required
Get an exclusive demo of the new family of UiPath LLMs â GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
đ¨âđŤ Andras Palfi, Senior Product Manager, UiPath
đŠâđŤ Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
Â
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
Â
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. Whatâs changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Â
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
Â
As AI technology is pushing into IT I was wondering myself, as an âinfrastructure container kubernetes guyâ, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefitâs both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Â
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But thereâs more:
In a second workflow supporting the same use case, youâll see:
Your campaign sent to target colleagues for approval
If the âApproveâ button is clicked, a Jira/Zendesk ticket is created for the marketing design team
Butâif the âRejectâ button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Â
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
Â
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
⢠The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
⢠Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
⢠Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
⢠Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
9. 1. Youthobsessionisgettingoldâ
evenintheYoungmiddleeast
â˘Who needs invisibility cloaks Ă la Harry Potter? Plenty of
women get the feeling that they become invisible as they get
into their 40s, as confirmed by a recent poll from Clarivu Total
Vision Correction.
Our own poll of more than 7,200 people in 19 countries
found widespread agreement that society has become too
youth-obsessed: Globally, 70 percent of men and 75 percent
of women think so.
â˘Where is the youth obsession felt by most women? 77 percent
in Brazil and the U.K.; 78 percent in Australia, the U.S.,
Canada and Poland; 89 percent in South Africa; and 91 percent
in Colombia.
@ erwwpr 9
10. 1. Youthobsessionisgettingoldâ
evenintheYoungmiddleeast
â˘Two-thirds (68 percent) of women worldwide give a thumbs-
down to cosmetic surgeryâthey think people should be more
accepting of how they look at every age. (This still leaves plenty
of customers for plastic surgeons in Brazil and Lebanon.)
â˘In parallel separate polls, the youth obsession was felt by
57 percent of women and men in the UAE, 46 percent in the
KSA and 55 percent in Lebanon; dislike of cosmetic surgery
was noted by 45 percent in the UAE, 38 percent in the KSA
and 39 percent in Lebanon.
@ erwwpr 10
11. 1. Youthobsessionisgettingold
marketingimplications
â˘In most developed markets, growing numbers of women are
moving into their 40s and beyond. The median age of women in
Canada is 42, and itâs 41 in the U.K., 40 in Poland and 38 in
the U.S.
â˘Itâs time for marketers to develop better ways of addressing
this important demographicâways that feel genuine, not
euphemistic; celebratory, not consoling; mainstream, not nichey.
Among the younger demographics of the Middle East, itâs
even more important to find better ways of connecting
appropriately with maturing women as they find their
place between traditional and 21st-century roles.
@ erwwpr 11
13. 2. gettingSmarterFaster
In any country where women get fair access to education,
they perform more impressively than men.
â˘In the U.S., 1.2 million more women than men hold at least a
bachelorâs degree, and women account for half of all Americans
with a post-graduate degree.
â˘Across the EU, 59 percent of graduating students are women.
â˘In China, women account for 49 percent of tertiary education
graduates, 35 percent of students and 63 percent of students
taking the GMAT (graduate management admission test).
@ erwwpr 13
14. 2. gettingSmarterFaster
â˘In the KSA, women comprise 58 percent of the nationâs study
body; the Kingdom recently opened the worldâs largest
university for women.
â˘Middle Eastern women scientists have recently made headlines:
Dr. Ghadeer Ibrahim Omar from Nablus, Dr. Ghada Al Haboub
from Yemen and Reem Hamdan of Jordan.
@ erwwpr 14
15. 2. gettingSmarterFaster
marketingimplications
â˘How far has the culture and the thinking of marketers taken
on the notion that women consumers are at least as smart and
educated as men?
â˘Cultures tend to change slowly, only when they have to, and
from the edges.
â˘Many Middle Eastern women look to France, where women of
ME origin have become business icons.
Marketing teams need to make sure they have strong
complements of smart, educated women with the power
to implement their ideas and connect with the growing
numbers of smarter female consumers.
@ erwwpr 15
16. âWomen who seek to be equal
with men lack ambition.ââMastin Kipp, founder, TheDailyLove.com
@ erwwpr 16
18. 3. SingletonsBecomingthenorm(in
thewest,notinthemiddleeast)
â˘In much of the economically developed world, the old
social/marketing stereotypes of young women married with
kids are about as relevant as the square-jawed young man in a
business suit and tie.
With longer education and access to better work, more
women around the world are staying single longerâand
even choosing to join the growing ranks of singletons.
â˘In the 27 EU countries, 17 percent of households are single
women living alone and 4 percent are single women with
children. In the U.K., 51 percent of women under 50 have
never married and only one-third of those are co-habiting.
@ erwwpr 18
19. 3. SingletonsBecomingthenorm(in
thewest,notinthemiddleeast)
â˘In South Korea, 20 percent of women in their 30s are single.
Also, Japan has a higher proportion of single women aged 20
to 40 than the U.S.
â˘In ME countries, marriage continues to be the norm for young
women, although the number of women married by age 18 has
decreased by 49 percent.
@ erwwpr 19
20. 3. SingletonsBecomingthenorm
marketingimplications
â˘The media in many countries are fascinated by the singleton
phenomenon and tend to treat it as a problem for the single
women and for society.
â˘Yet singledom is increasingly a deliberate choice made by
women well equipped with education, a job and the confidence
to make their way without rushing into anything. (Expect to
see growing numbers of women staying longer in education and
waiting to get married in the Middle East, too.)
â˘Compared with their married or co-habiting peers, the rising
generations of singletons tend to have more disposable income
and more time to enjoy it.
Marketers need to recognize that singletons donât
perceive themselves as wannabe or failed marrieds, nor
as rebellious feminists nor as go-for-it hedonists.
@ erwwpr 20
22. 4. worryingmore
â˘Is it womenâs nature to worry more than men do, or maybe
just to express their anxieties more?
â˘Healthcare professionals report that both generalized anxiety
and anxiety disorders are increasing and are more common
among women.
@ erwwpr 22
23. 4. worryingmore
â˘In all the surveys Iâve commissioned over more than a decade,
women consistently show higher levels of worry than men.
In our 2011 survey, every one of 35 named issues of
concern worried more women than men, including:
â Crime and random violence (62 percent vs. 52 percent)
â Environmental destruction/climate change (58 percent vs. 49
percent)
â Loss of respect for elders (54 percent vs. 45 percent)
â The health impact of our sedentary lifestyles (39 percent vs.
32 percent)
@ erwwpr 23
24. 4. worryingmore
marketingimplications
â˘Marketers canât fail to acknowledge and address all that
anxietyâitâs part of the zeitgeist.
â˘Some of the anxiety out there is clinical and has to be handled
by healthcare professionals (marketers arenât therapists).
â˘Some of the anxiety is due to stress caused by the prevailing
culture of striving to âhave it allââand some marketing
certainly plays a role in fueling that.
â˘Some of the anxiety is due to realistic perceptions of real
problems (e.g., sedentary lifestyles).
Marketers can help consumers think more clearly about
which problems they can realistically address and offer a
helping hand to address them.
@ erwwpr 24
25. âWomen are socialized to
believe that they are in charge
of emotional affairs. When they
canât meet expectations, they
become stressed.â
âStephanie Coontz, co-chair and director of public
education at the Council on Contemporary Families
@ erwwpr 25
27. 5. QuestioningValues
â˘Since 2007-08, consumer culture has had a rougher ride than
in the heady years of the long boom.
â˘Developed economies have been in the grips of the ongoing
economic crisis, while developing and (former) communist
countries have been more exposed to full-on market economics.
A large majority of women globally (70 percent vs.
65 percent of men) think society has become too shallow,
focusing too much on things that donât really matter. The
gender gap is widest in Poland (72 percent vs. 58 percent),
South Africa (87 percent vs. 74 percent) and China
(65 percent vs. 50 percent).
@ erwwpr 27
28. 5. QuestioningValues
â˘Worldwide, many women (62 percent vs. 59 percent of men)
think society is moving in the wrong direction, especially in
Latin America (Brazil, 69 percent vs. 66 percent; Mexico,
63 percent vs. 62 percent; Argentina, 62 percent vs. 55 percent;
and Colombia, 76 percent vs. 71 percent).
@ erwwpr 28
29. 5. QuestioningValues
marketingimplications
â˘When times are tough and turbulent, and things are changing
fast, people tend to ask more probing questions in every
domain (think Arab Spring and the Occupy Movement).
â˘Consumers mostly donât expect brands to save the world, but
increasingly they do expect brands to be genuinely interested
in more than making money and creating shareholder value.
Smart marketers will ensure that brands embody values
that matter to consumers, that they live those values in
their actions and that they communicate them
persuasively.
@ erwwpr 29
30. â[A Coca-Cola campaign in the Middle East
that reflected a change in strategy after the
Arab Spring], says the Brand Unionâs creative
director, Paul Cardwell, highlights the fact that
there is no alternative but for brands to work
towards integrating awareness and consider
their accountability for the social impact of
campaign messages and ensure the brand is
perceived to be authentic. His advice? âDonât
try to ride the wave, be in the wave.âââGulf Marketing Review, November 2011
@ erwwpr 30
32. 6. morewethanme
â˘Conventional wisdom has it that women make more socially
oriented choices while men make more individually oriented
choices. In other words, men are more selfish than women.
â˘Maybe that was the case when women were stuck at home, but
does it still hold true in the era of career women and singletons?
@ erwwpr 32
33. 6. morewethanme
â˘A growing body of scientific research confirms that regardless
of the changing culture, there are consistent and fundamental
differences between male and female brains. Women tend to
perceive and think in terms of âweâ rather than âme.â
Gender-determined differences in brain structure makes
women more inclined to consider the impact of their
actions on others.
@ erwwpr 33
34. 6. morewethanme
marketingimplications
â˘How much of marketing thinking is driven by stereotypes of
how women respond rather than by well-founded insights?
Marketers who want to address global women more
effectively need to dig much deeper into womenâs thought
processes on purchase decisions.
â˘In particular, âweâ awareness often makes purchasing a lot more
complex; women tend to consider numerous goals and criteria.
â˘Thereâs a bigger prize than just the huge female market. The
âMore We than Meâ paradigm is increasingly visible in the
rising generation of millennials, both males and females.
@ erwwpr 34
35. âIf Lehman Brothers had been
a bit more Lehman Sisters ... we
would not have had the degree
of tragedy that we had as a
result of what happened.ââInternational Monetary Fund Chief Christine Lagarde
@ erwwpr 35
37. 7. ecoConsciencerules
â˘Forget pinks and mauvesâgreen is the color that makes women
feel good.
Globally, 72 percent of women say that making
environmentally friendly choices gets them feeling good,
compared with 57 percent of men.
â˘The widest green gender gaps are in the U.K. (74 percent
women vs. 56 percent men), Canada (75 percent vs. 63 percent)
and France (74 percent vs. 67 percent).
@ erwwpr 37
38. 7. ecoConsciencerules
â˘Itâs a similar picture with trash: One-third (66 percent) of
women worldwide say they feel good about reducing the amount
of waste they create, compared with 56 percent of men. The
widest gender gaps are in English-speaking countries: the U.S.
(69 percent vs. 59 percent), Australia (78 percent vs. 64 percent)
and the U.K. (71 percent vs. 55 percent).
@ erwwpr 38
39. 7. ecoConsciencerules
marketingimplications
â˘Eco awareness jibes with other important female concerns of
our times: worrying more, questioning values and considering
impact on others.
â˘Exactly how much weight eco credentials carry with women
depends on a bunch of variables: the product category, the
demographic and cultural profile of the consumers, other
product attributes and more.
Eco credentials might not be a dealbreaker on most
occasions, but for any marketer aiming to win over
women consumers, it makes sense to include a good green
feeling as part of the deal.
@ erwwpr 39
41. 8. BigonSocialmedia
â˘Thereâs growing evidence from many sources that women use
social media more actively than men.
We found the same in our global study: In many
countries, many more women than men say social
networking sites are one of the main ways they stay
connected with friends.
@ erwwpr 41
42. 8. BigonSocialmedia
â˘Thereâs a clear gender gap in the U.S. (70 percent vs. 64 percent),
Canada (73 percent vs. 66 percent) and the U.K. (64 percent
vs. 57 percent), but itâs widest in Australia (76 percent vs.
66 percent), France (65 percent vs. 52 percent) and Brazil
(85 percent vs. 75 percent).
@ erwwpr 42
43. 8. BigonSocialmedia
marketingimplications
â˘Thereâs a temptation to see the term âsocial mediaâ and think
âFacebookâ and maybe âTwitterâ as well, but theyâre just a
couple of the most visible platforms. Social media is a lot more:
Itâs all forms of media that enable users to participate and
engage in dialogue.
â˘Social media covers tens of thousands of online forums and
discussion sites around every imaginable area of interest:
music, sports, healthcare, parenting, dating, gadgets, lifestyle
and much more.
â˘With all the SoMe platforms out there, marketers have a golden
opportunity to connect and engage with millions of women,
provided ⌠they remember that the opportunity is to
listen, connect, learn, converse and build relationshipsâ
not tell and sell.
@ erwwpr 43
44. âMarketing needs to become more
meaningful and real, warns SMG
Dubaiâs Mohit Lodha. âConsumers are
taking control of the marketing
conversation and becoming increasingly
active and participative. Marketers
need to acknowledge this and embrace
co-creation.âââGulf Marketing Review, November 2011
@ erwwpr 44
46. 9. BuzzingBrandsanddeals
â˘Men are more inclined to broadcast their opinions and âstatusâ
over social media; their online communication tends to be more
linear and competitive.
â˘Men are more likely to take a dominant stance and act as
collectors, creators and critics.
@ erwwpr 46
47. 9. BuzzingBrandsanddeals
â˘Women tend more to participate in online communities, share
information and engage in conversation.
Women are more likely to follow brands and watch out
for discounts and offers, tapping social media to seek out
good deals.
@ erwwpr 47
48. 9. BuzzingBrandsanddeals
marketingimplications
â˘Despite impressions to the contrary, interactive and social
media have not been around foreverâthey are young and
constantly evolving, so any playback soon gets overtaken by
new developments.
â˘Example: Virtual scrapbooking site Pinterest came out of left
field late in 2011 and scored big with a female-skewed
demographic, and it has become a must in marketing clothing,
furnishings, fabrics, jewelry and travel.
With all the innovation, hype and churn, the smart
strategy for marketers is constant experimentation.
â˘The tools and channels will vary, but the objective is constant:
give women good reasons to get interested in the brand and
give them good things from it to share with one another.
@ erwwpr 48
50. 10.makingkeySpending
decisions,yet...
âI look after the big stuff like global politics, world peace and the
Palestine conflict. My wife does the small stuff like taking care of the
home and buying food and clothes for the family.â âAn Arab woman
on BBC Radio recounting male cafĂŠ conversation
Women everywhere are looking after all the âsmallâ stuff
that really adds up: Worldwide, they are now reckoned to
control $20 trillion, or about 70 percent of global
consumer spending.
@ erwwpr 50
51. 10.makingkeySpending
decisions,yet...
â˘A multicountry Boston Consulting Group study found women
calling the purchasing shots across a range of key consumer
areas, on products such as financial services, insurance
and healthcare.
â˘Despite all their decision-making power, women tend to feel
their role and influence in important decisions is not
acknowledged by brands and marketers.
@ erwwpr 51
52. 10.makingkeySpendingdecisions
marketingimplications
â˘Whole swaths of marketers are stuck in a bindâintellectually
theyâve heard all about female buying power and influence, but
culturally they canât help but treat it as a niche, a subset of
the mainstream.
â˘Countries around the world, including the U.S., are still stuck in
the mindset that womenâs growing economic power and
influence is a blip, a deviation.
Itâs not a blip. Itâs the new norm.
â˘The sooner marketers tune in to the new reality of global
women consumers, the better they will be able to earn their
slice of that massive spending power.
@ erwwpr 52
54. 11.refeatheringtheemptynest
More empty nests are full once again as Mom and Dad
come to the rescue of college grads burdened with debts
and bleak prospects in a dire job market. Suddenly, being
a mom has no expiration date in sight.
â˘According to Pew, more than one in five young American adults
(age 25 to 34) live in multigenerational householdsâthink âThe
Waltonsâ rather than âFriends.â
@ erwwpr 54
55. 11.refeatheringtheemptynest
â˘âMultigenerationalâ is increasingly likely to include seniors,
too. Whether wanting to remain actively involved or to avoid
the cost of living in a senior center, silvers are finding good
reasons to move in with their grown children.
@ erwwpr 55
56. 11.refeatheringtheemptynest
marketingimplications
â˘Almost a third (60 percent) of women serve as caregivers to
other family members or friends, which might mean leaving a
job or reducing hours.
â˘Companies need to be prepared to not only recognize the
situation but also to help those women be financially realistic
about what caregiving means and how they need to adjust their
future plans.
â˘Multigenerational homes can help alleviate the increasing
pressure on women to be everything to everyone because of the
built-in babysitters (think Michelle Obamaâs mother) who can
also help maintain order.
With 2.5 million grandparents responsible for the
basic needs of a grandchild living with them,
marketers need to pay more attention to Grandma
when marketing supplies such as shampoo.
@ erwwpr 56
57. âWomen are not an interest
group. You shouldnât be treated
that way. Women are over half
[of the United States] and its
workforceânot to mention
80 percent of my household, if you
count my mother-in-law. And I
always count my mother-in-law.â
âU.S. President Barack Obama
@ erwwpr 57
59. 12.ThenewSocial:anti-Social
â˘Even if we donât like the name, we all love social media
(especially women), in one form or another. But sometimes
its paradoxes are just plain ridiculousâor tragic.
â˘People donât smoke anymore when nervous in a social setting;
they check their Facebook page or Twitter feed on their
mobile device.
@ erwwpr 59
60. 12.ThenewSocial:anti-Social
â˘Some people even do it while walking, shopping, fishing,
jogging, cycling ⌠oblivious to the people around themâuntil
they bump into them.
The ânew socialâ often interrupts physical interactions
with people as attention flits from face-to-face
conversation to the online action.
@ erwwpr 60
61. 12.ThenewSocial:anti-Social
marketingimplications
â˘Fifty-nine percent of online adults use at least one social
networking site. Are there benefits with connection?
â˘Itâs a one-way trend of more technology. Another 10 years of
smartphones and tablets (iPad 13?) will make it even more
compelling for consumers to interact socially through tech.
Because women love to connect, marketers need to focus
on how technology and social media can foster connections
that bring women together in the flesh, so they donât get
out of practice.
@ erwwpr 61
63. 13.lipstickgeeks,niqabgeeks
â˘Men have traditionally dominated tech fields, where women
remain at a distinct disadvantage by any metric: average
salary, top-management representation, board memberships.
â˘But thatâs about to change, with new appointments such as
Virginia Rometty as IBMâs first female CEO and Rachel Sterne
(age 28) as Mayor Michael Bloombergâs chief digital officer for
New York City.
Maybe itâs because women excel at communications, but
look for them to succeed in everything from startups to
media gigs as they continue to embrace tech.
@ erwwpr 63
64. 13.lipstickgeeks,niqabgeeks
â˘Girl Geek Dinners is a movement that has grown to 24 countries
since 2005, so look out for geekettes in your neighborhood.
â˘Middle Eastern women are extending their IT skills and knowledge
with partnership programs such as Women in Technology.
@ erwwpr 64
65. 13.lipstickgeeks,niqabgeeks
marketingimplications
â˘Online forums and organizations offer a collaborative and
supportive ecosystem, enabling women from around the
world to start their own companies and build sustainable
business ideas.
â˘Most young women are exposed to technology at a young
age, with mobile phones, tablets, the Web or social media.
They are much more tech-proficient than previous generations
because they use it for all their schoolwork, communication
and entertainment.
@ erwwpr 65
66. 13.lipstickgeeks,niqabgeeks
marketingimplications
â˘Today, learning on the job is becoming more valuable than
science and technology degrees (of which women have only
about 20 percent), opening up more opportunities to women to
break in.
In a field dominated by men, thereâs huge scope for
brands, products and personalities that represent
womenâs different needs on their own terms.
@ erwwpr 66
68. 14.SocialConsumer
â˘Whose product reviews and recommendations really count these
days? Increasingly, we (especially women) look to friends and
social network contacts as our experts.
Social networks are natural hangouts for âhigh sharersâ
who like to air their opinions. Theyâre ideal for finding
people whose circumstances and tastes are relevant to
our own.
@ erwwpr 68
69. 14.SocialConsumer
â˘Marketers are eager to target these high sharers and their
sway: Facebook has big pull when it comes to baby brands, for
instance; YouTube is handy for music marketers; review sites
pack a punch for electronics.
@ erwwpr 69
70. 14.SocialConsumer
marketingimplications
â˘In this volatile environment where social media feeds broadcast
media, and is fed by it, massive waves of comments can build
fastâboth to positive and negative effect.
The yang is smart brand-forward initiatives; the yin
must be smart brand-defense systems to spot negative
currents on social media and turn the tide.
@ erwwpr 70
72. 15.alwayson:Blurryliving
â˘As more people carry more digital technology around with
them, the boundaries are blurring: work/life, online/offline,
real/virtual, here/there, local/global, day/night, private/public,
family/friends.
â˘No segment is more affected by these blurring lines than
women who struggle to maintain a work-life balance in a world
that tells them they can do it all.
@ erwwpr 72
73. 15.alwayson:Blurryliving
â˘Many ME women are experiencing a difficult transition from
the hard work of traditional life to the easy conditions of
modern living; TV, malls and mobiles make life more
convenientâbut also more boring.
Women in general feel more ambivalent about the 24/7,
always-on blurring of life. On one hand, they expect total
connectivity; on the other, they suspect itâs not totally
good for them.
@ erwwpr 73
74. 15.alwayson:Blurryliving
marketingimplications
â˘Having it all seems to come at a price as guilt over work-life
balance rises (more calls coming from the office during family
time, for instance).
â˘This underscores the importance of focusing on the implications
of gender and emotions for psychological health of working moms.
â˘Women make technology work for their lives as they struggle
for balance. Shortly after buying a tech product, they quickly
integrate it into all aspects of their daily lives, taking advantage
of all its applications (men more often donât take the time to
learn their productsâ full uses).
Consumer electronics companies should listen up and
spend more time targeting women and giving them
practical reasons to buy specific devices, and let the
usage patterns follow.
@ erwwpr 74
75. whatdoesglobalmeanforthegulf?
â˘Over the past decades, the world has been conducting massive
real-life experiments with different ways of arranging societies,
especially with the roles of men and women.
â˘There are big differences even between âcloseâ geographic
neighbors such as Scandinavia and southern Europe, China and
Japan, and across the Middle East.
@ erwwpr 75
76. whatdoesglobalmeanforthegulf?
â˘One global similarity is that wherever women have opportunities
in education, business and civic organizations, they do well.
â˘Another is that engaging with global technology, business and
media affects traditional patterns of life; life is never the same
after TV, malls, cars and technology.
Brands and marketers in the Gulf have a delicate choice
to make: Position ahead of the curve of the changing
situations for women, or stick with the mainstream?
@ erwwpr 76
77. âWhen women thrive, all of society
benefits, and succeeding generations
are given a better start in life.â
âKofi Annan, former secretary-general of the United Nations
@ erwwpr 77
78. whatdoesThisallmean?
â˘Imagine the gender reverse of the current situation.
â˘Imagine the C-suites of corporations and upper tiers of
governments and institutions full of women, with a sprinkling
of men.
â˘Imagine being able to pitch a gender-neutral product (car,
computer) at women without turning off men.
â˘Imagine an industry conference where everybody is talking
about how we need to understand the ways in which men are
different, and how we must learn to market better to men.
None of these scenarios is likely for a long time to come,
but in the past few years they have stopped being
impossible to imagine.
@ erwwpr 78