The document discusses how technology and social media have transformed the landscape of storytelling and journalism, emphasizing the rise of real-time content and the blurring of fictional and non-fictional narratives. It highlights the importance of engaging and imperfect content, personal branding, and participatory reporting, showcasing how citizen journalism and social media have changed news dissemination. The need for creativity in crafting and reshaping news is also stressed, acknowledging the inevitability of leaks in the 21st-century media environment.

1. REAL-TIME
CREATIVITY
MARIAN SALZMAN
2013

2. TECHNOLOGY-DRIVEN
REAL TIME IS BLURRING
STORIES OF FICTION
AND NONFICTION

3. RAW EMOTION
IN THE MEDIA STARTED
BECOMING A DRAW

4. THEN THE EMO TREND
SPAWNED “REALITY,”
STARTING IN THE U.S.
AND THE NETHERLANDS

5. WE’VE GONE FROM
GLASS HOUSES TO
GOOGLE GLASS

6. SOCIAL MEDIA DRIVES
RADICAL TRANSPARENCY
AND SHOWS HOW UNREAL
“REALITY” IS

7. THE STRATEGIC PURPOSE
OF CONTENT IS TO
ATTRACT ATTENTION
AND ENGAGE AUDIENCES

8. MASSES OF RANDOM
CREATIVE CONTENT
GUARANTEES A CONSTANT
SUPPLY OF GOOD STUFF

9. MOBILE
RULES

10. NOTE TO CONTENT CREATORS:
ENGAGINGLY IMPERFECT
BEATS BORINGLY PERFECT

11. POSITIVITY—A BREAK
FROM THE BLEAK

12. WE HAVE BECOME
OMNIVORES AT A
CROWDSOURCED BUFFET
OF ALL-YOU-CAN-EAT CONTENT

13. SOCIAL MEDIA TOOLS
HAVE A MESSAGE
FOR EVERYONE:“NOW YOU CAN DO THIS, TOO”

14. CONTENT CURATORS
MAKE SENSE
OF IT ALL

15. SELF-EXPRESSION
IS A NEW IMPERATIVE

16. PERSONAL BRANDING
WITH A NARRATIVE IS
AN ESSENTIAL SKILL
IN REAL-TIME CREATIVE MEDIA

17. VIDEOREDEFINES
THE RULES

18. SMARTPHONE JOURNALISM
MEANS PRINT, PHOTO AND VIDEO
ON THE GO

19. THE NEW NEWS
BLENDS CITIZEN AND
PROFESSIONAL CONTENT
IN A RICH AND TIMELY MIX

20. NEW ROUTES TO
CELEBRITY

21. YOU + ME = CO

22. NEWS BECOMES
COLLABORATIVEAS OPEN JOURNALISM HARNESSES
THE POWER OF THE WEB

23. THE NEWS CASCADE
THROUGH MULTIPLE DEVICES
IS LEAVING NEWS BROADCASTS
BEHIND THE CURVE

24. NEWS AS A WEB-BASED
VIRAL LIFE-FORM

25. REAL-TIME PARTICIPATORY REPORTING
IS ON THE RISEAS THE WORLD BECOMES
A NEWSROOM

26. TWITTER IS THE NEWS
ÜBER NEWSWIRE
—FASTER THAN ALL THE REST

27. IN THE 24/7 NEWS CYCLE,
FORGET RELEASING YOUR
BAD NEWSON A FRIDAY AFTERNOON

28. PRIVACYIS AN ILLUSION—LEAKS ARE HERE TO STAY

29. EVEN IN THE
VATICAN

30. 21ST-CENTURY NEWS SMARTS
MEANS EXPECTING
LEAKS TO HAPPEN—
PREEMPTIVELY

31. PLAYTHE LEAKS

32. PLEASELEAK MY NEWS!

33. YOUR NEWS NEEDS
YOUR CREATIVITY—
MAKE IT, SHAPE IT, BE IT