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What Do Women Want?
Women primarily discuss four topics on social media: shopping (48%), relationships and dating (33%), health and fitness (14%), and childcare/parenting (5%). For shopping, women most frequently talk about clothing, shoes, and favorite brands. In relationships, women value trust, honesty, and romance most. They also share relationship tips and expectations from partners. For health, women discuss diet, exercise, and share health tips/facts. Regarding parenting, women talk about pregnancy, share pregnancy tips/stories, and discuss parenting challenges and advice.
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What Do Women Want?
- 1. WOMEN DECODED Period ofStudy : 1st- 31st January 2014
- 2. “WOMEN DECODED” -SOCIAL MEDIA Has the answer now What women really want? For centuries men have wanted to know What Women Really Want, but that’s not what we are getting at here. Apparently even Women don’t know What they really want !!! NOW, finally we have the answer as Social Media scans what women talk on internet. ThoughtBuzz initiated study - What Women of the 21st Century discuss and talk on the Social Media! 14% 33% 5% Rela,onship & Da,ng Shopping Childcare & Paren,ng Health & Fitness 48% I am wondering since a millennium now as to what do women really want
- 3. What women reallywant? SHOPPING 48%
- 4. What do Womenshare when talking about Shopping? 6% Shopping Updates 28% 43% Shopping Experience Shopping Love Shopping Hatred Others 1% YES there are few women who Hate shopping !! 22%
- 5. 54% Women discussabout Apparel /Clothes 54% 13% Apparel Shoes 9% 9% Accessories Jewellery 7% 9% Handbags Cosmetics Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
- 6. 56% of womendiscussing about Shopping talk about brands. Some of their favorite brands are Lifestyle_Store pantaloonsindia Flipkart Myntra Jabong TrunkLabel Nykaa kiehlsindia American Swan Snapdeal 0% 5% 10% 15% 20% 25% 30% 35% 40% Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
- 7. 60% of thewomen discussing about Shopping were participating in Hashtag/ Twitter contests 31% #DuringASale #FLIPONTHEGO 44% #ShopTheHangout #freedomtodress #WhatWomenWant 17% 3% 5% Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
- 8. 61% women preferonline shopping than traditional over the counter shopping 39% Online Shopping 61% Over the counter Shopping Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
- 9. Some Other interes5ng facts • 21% Women associate shopping with Sale and Discounts • 43% Women’s key sentiment was “Happy” about Shopping rest was either neutral or negative • Women openly share their shopping experiences. Some even write blogs about them Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
- 10. RELATIONSHIP/ MARRIAGE Whatwomen really want? 33%
- 11. What do women share while talking about their rela5onship on Social Media ? 3% 1% 2% 5% 20% 3% 3% 4% 7% 22% 9% 9% 12% Others Rela,onship /Da,ng ,ps and quotes Expecta,ons from Boyfriend/Husband Expecta,on from a rela,onship Humor Marriage related Social issues Wants a rela,onship/Boyfriend Love Stories Hate Rela,onships Break Ups Proposals Family Pressures Private conversa,ons Others Category -‐ 3rd party men,ons related to family pressure / wedding cha_er / sister ge`ng married etc
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- 13. What do Women want in their partners? Is a Family Man Does not watch cricket Hugs her Gives her Space Buys her Gias Always listens Loves her Sees No other females Makes her feel like a princess Never gives up on her Comes home on ,me 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
- 14. What do women expect from their rela5onships ? Trust & Honesty Romance 33% 56% Friendship 11% Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
- 15. Arranged vs Love Marriage 4% mentions were in context of Arranged Marriage. No specific discussion was observed in context of Love Marriage Break Ups vs Proposals 3 % Women spoke about break ups while only 2 % discussed proposals Some Other interesting facts 8% Women discuss about Relationships & Marriage in a negative context Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
- 16. In less number, but Women talk about social issues related to Marriage Intercaste/Inter Religion Marriage Gay Marriage laws Child Marriage Dowry 0% 1% 1% 2% 2% 3% 3% Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women 4%
- 17. What women reallywant? HEALTH & FITNESS 14%
- 18. What do Women discuss while talking about Health & Fitness ? 2% 2% 2% 4% 2% 9% 21% 25% 33% Die,ng Fitness Mo,va,on Fitness Stories General Men,on Gym/Workout Health Tips/Facts PMS/Periods Seeking advice Weightloss 33 % of the women share Health Tips and Facts related to various health problems
- 19. Women & Workout 25 % Women discuss about their visit to the Gym and their workout routine Out of these 24% discuss workout and gym in positive context Nega,ve Neutral Posi,ve 4% 24% 72% Women associate Workout with Weight loss, Fitness and Self respect Zumba workout is one of the favorite among women. Note: The data is basis generic keywords related to health & fitness for Jan 1-31st 2014, mentioned on social media platforms by women
- 20. Women & PMS Once considered a Taboo is now discussed by 21% Women openly on Social Media. 29% of this conversation is in context of Jokes and Humor related to PMS and Mensuration Women associate PMS and Mensuration with cramps and pain.
- 21. 17% women discussabout Heart issues, share tips for a healthy heart. Breast Cancer, Cancer and Thyroid are some other diseases they talk about Thyroid Skin Miscarriage Menopause Heart Related Cancer Breast Cancer 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
- 22. What women reallywant? CHILDCARE/ PARENTING 5%
- 23. What are the favorite topics of discussion in Childcare and Paren5ng? Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women 2% 7% 1% 28% 12% 9% 2% 6% 9% 1% 23% Humor Maternity Clothes Nutri,on and Diet Others Paren,ng Resolu,on Paren,ng Stories Paren,ng Tips Pregnancy Facts/News Pregnancy Stories Pregnancy Tips Weight Gain
- 24. Women & Pregnancy New Born Baby 68 % women talk about pregnancy; share pregnancy tips, facts, stories and pregnancy related jokes. Paren,ng Pregnancy 5% 27% 68% Out of this 31% is related to Pregnancy Jokes and Humor Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
- 25. What do Pregnant Women talk about ? Craving Stem Cell Exercise Nutri,on Morning Sickness Anemia 0% 1% 1% 2% 2% 3% 3% 4% 4% 5% Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
- 26. Women & Paren5ng 27 % women talk about parenting; share parenting tips, facts, stories and parenting related jokes. New Born Baby Paren,ng Pregnancy 5% 27% 68% 26% 33% Humor Others Paren,ng Resolu,on 15% 22% 4% Paren,ng Stories 33% women share Parenting tips and 26 % share Jokes related to Parenting Paren,ng Tips Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
- 27. Top Paren5ng Tips Some Other interesting fact 2% Women shared pictures of their new born babies Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
- 28. Thank you Thisreport and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.