Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
Annual Summit for Digital Innovation in Education 2019Rosie Crompton
To attract and engage students, universities and colleges must focus on broader youth marketing trends. By taking inspiration from the most successful consumer youth brands, institutions will be able to ensure that they understand the motivations, habits, lives and behaviours of this audience. By embracing these perspectives, institutions will be able to optimise online student marketing strategies through innovative and groundbreaking campaigns, increasing conversions as a result.
The Annual Summit for Digital Innovation in Education 2019 welcomed speakers from Stripe Partners, Google, Facebook, L'Oreal, the International School of Management and JCDecaux.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
Annual Summit for Digital Innovation in Education 2019Rosie Crompton
To attract and engage students, universities and colleges must focus on broader youth marketing trends. By taking inspiration from the most successful consumer youth brands, institutions will be able to ensure that they understand the motivations, habits, lives and behaviours of this audience. By embracing these perspectives, institutions will be able to optimise online student marketing strategies through innovative and groundbreaking campaigns, increasing conversions as a result.
The Annual Summit for Digital Innovation in Education 2019 welcomed speakers from Stripe Partners, Google, Facebook, L'Oreal, the International School of Management and JCDecaux.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014ArabNet ME
Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
A discourse over the role of persuasive psychology in commercial advertising.
Topics include:
- Advertising psychology over time
- cognitive theories and effects
- rhetoric influences on advertising
- advertising effects on children
Hint:
Download the presentation for extensive presenter explanations (dutch) in the notes section.
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Your Bottom Line is Showing: Why reputation management matters to Investor Re...CNW Group
One tweet or blog can impact your greatest asset: your company’s reputation. With the power to break your bottom line, reputation management is more important than ever. Case studies from RioTinto Alcan and CGI demonstrate why social media monitoring should be part of the modern IRO’s daily routine.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Our First Presenter was: Michael Salamon
Presentation Title: Step 3: Trail Assessment and Condition Surveys (TRACS)
Our Second Presenter was: Sarah Weise
Presentation Title: The New Rules of Marketing for Gen Z
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
7. BeingasuccessfulTrendspotter
The qualities of a good trendspotter apply to any activities
involving groups of people over time—B2C, B2B, sports,
education, art, healthcare, travel …
All-around awareness:
Trendspotters cultivate a “radar”
that picks up things near and far,
from global to local. Smart
retailers do this instinctively by
noticing the different types of
customers coming in, how they
spend, what they talk about and
what competitors are doing.
Curiosity: Insatiable interest
in what people are or aren’t
doing and a desire to find out
why is essential for a
trendspotter.
A way of being: Trendspotters
aren’t just people who appear in
the media and on stage; they’re
also smart businesspeople who
consistently tune in to their market.
@ erwwpr
Contexts: Nothing
happens in isolation—
trendspotters relate what
they observe not only to
the immediate context but
also to other contexts that
might be relevant (e.g.,
what’s in the local news,
changes in school rolls,
outdoor activities that are
getting popular, etc.).
Future-ready: Always
thinking about the future
implications of current
trends: How do I factor
what’s happening now
into the future I’m
planning for?
7
8. Trendspotting
• We
are all hardwired to seek patterns in what we observe and to
use them to make predictions about the future.
• Trendspotting
aims to find patterns and connections across less
sharply defined fields of human behavior—it deals with many
more variables where information is fuzzier.
• Trendspotting draws on a range of disciplines: business, history,
marketing, psychology, sociology, statistics.
• News, journals, popular culture, social media and conversations
all provide raw material for trendspotting.
The point is not to make precise predictions but rather
to spot currents that will flow into the future and help
shape it.
@ erwwpr
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9. Humans + Technology = Trends
3.
Localisthe
newglobal
“First we shape our tools; thereafter they shape us.”
• Virtually
every twist and turn in human history has been
influenced and shaped by some form of technology.
• Every
technology—from hand axes, weaving and wheels through
gunpowder and sails, to internal combustion and microchips—
has driven social trends.
• Now, above all, it’s digital technology that’s involved somehow,
somewhere in many of the trends we have flagged for 2012.
@ erwwpr
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12. 1. PrBecomingaHybriddiscipline
• PR
people’s jobs are a lot more varied than they used to be.
PR works through the media, which is morphing like CGI gone
crazy, faster than many old hands can track.
• It’s
vital to be interesting and relevant, to attract and hold
attention. Our agency likes to say, “Don’t be in the news; be
the news.”
• The
future of PR belongs to a new breed that can blend the
skills of perception engineer, content provider, media relations
guru, transparency expert and CSR gospel preacher.
Check Out
• Red
Bull Media House: Creative cross-media edgy news all the
time, with a winning F1 racing team, stunt-flying aircraft and
snowboarding in the amazing The Art of Flight.
@ erwwpr
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14. 2. PlayMe,ThenPayMe
• PR
people have to turn clunky technical jargon into words
that anyone can understand—words that create impact.
• One
phrase we’re increasingly hearing from our clients is
“contingency element compensation,” meaning part of what
they pay is based on our achieving measurable results.
• Lawyers
call it “No win, no fee.” We’re calling it “Play me,
then pay me.”
• It’s not yet the norm, but agencies that can offer it, deliver
results and still make money will be in the running in the future.
Check Out
• @erwwpr: We
use the money we would have spent on pitches
to pay a new client’s first month or two of fees.
@ erwwpr
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16. 3. PrTurningHopeful
• In
this anxious, snarly, angry national atmosphere, who would
bet against the old maxims “Bad news sells” and “No news is
good news”?
• But
dwelling on the downside too long is bad for health and bad
for business—and it’s not the American way.
• We’re
finding plenty of citizens, journalists and brands
responding to stories of hope that raise spirits and spread
smiles (without being cheesy).
Check Out
• Pittsburgh
2012: Euro RSCG’s third-annual One Young World
summit will gather brands, global figures and promising young
leaders from around the world.
@ erwwpr
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18. 4. Playingtherightgames
• Gaming
is the fastest-growing media around, played by
72 percent of American households.
• Clearly, something
about games attracts and holds
attention—which is why brands and marketers are looking
to apply some of those playful hooks in their work.
• The
clunky term is “gamification,” which means finding
ways of making non-games fun and engaging.
• Look
for social games and video gaming to continue to be
another way to reach consumers.
Check Out
• The
Nike+ tag running app: Whoever runs the slowest or the
shortest distance, or starts running latest in the day, is
designated “It.”
@ erwwpr
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20. 5. storiesThatecho
• Thanks
to Facebook, Twitter and YouTube (to name but
three), virtually anyone with a catchy idea can go viral and
be famous for a day or two—until the next idea comes along.
• This
raises the bar for PR. If some random person from
wherever can score for free, then paid professionals should
be able to outperform the amateurs over time.
• Now
more than ever, PR is looking to find or create stories
that continue to resonate in the media for weeks, months
and more.
Check Out
• Campaign Money Watch: This nonprofit, nonpartisan
organization is increasingly on-trend as Americans wonder about
the influence of big money and special interests in politics.
@ erwwpr
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22. 6. OnlinevideoLevelingtheField
• Media
companies used to “own” the attention of viewers and
readers, and sell it to brand advertisers who spent big bucks on
creating punchy ads and/or buying lots of media exposure.
• Then came DVRs, allowing consumers to skip ads, and the
Internet, opening them to a world of alternatives to owned media.
• Now YouTube
standards rule and buying power counts for much
less (attention goes quickly to whatever is entertaining and/or
amazing and/or original and/or touching).
Check Out
• Viral
sensations: Invisible Children (showing how digital
success can be a double-edged sword) and the Dollar Shave
Club (its online launch ad cost $4,500 to make, and it’s got
almost 3 million hits).
@ erwwpr
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24. 7. LongLiveBrandHeritage
• What
hope is there for old brands when new ones spring up
fast and hog attention? Since the Fortune 500 started in 1955,
62 companies have appeared every year—while 1,952 came
and went.
• Who
cares about a brand that has been going 60 years if the
only people who use it are as old as the brand itself?
• Brand
heritage is only worth anything when it’s the backdrop
for products that are relevant now.
Check Out
• Oreo: Nabisco’s
cross-platform campaign celebrating 100 years
of the brand playfully invites consumers to “Celebrate the
kid inside.”
@ erwwpr
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26. 8. PlaywithMe
• Interactive
advertising beats plain “Look at this” advertising
every time, right?
• Right, but only if it’s offering something to make the interaction
worthwhile; otherwise it’s an even bigger waste of time and attention.
• The
more people use mobile devices, the less time and attention
they have for “Look at this”—but the more opportunities advertising
will have to play with them.
Check Out
• Orbitz Traveler
Update: Its projected movie “billboards” feature
characters responding to someone standing and looking.
• vitaminwater: The
brand’s “Alternative Energy Source”
campaign at bus shelter displays has battery-powered USB
ports that let people charge devices.
@ erwwpr
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28. 9. BiggoingLocal
• We’re
all used to local businesses advertising their services
locally, on their home turf.
• And
we’re used to big brands doing national ads with space for
local dealers to add their details.
• Now, thanks
to interactive media, the distinction among local,
national and global is blurring; marketers can get global
exposure while riding the vibrancy of local events.
• Caveat: Brand
values had better be aligned with the values of
the event.
Check Out
• Ben
Jerry’s: See the company’s support for the Occupy Wall
Street movement.
@ erwwpr
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30. 10. Adifferentgendersensitivity
• It’s
not exactly Isaac Newton, but there is certainly an opposite
reaction to gender blurring and gender sensitivity.
• The
safe route for advertising for most brands is straight-downthe-line balance in their portrayal of women.
• There
is a naughty space opening up for brands that want to
create a little edge by flouting the norms of gender respect and
inclusivity—risky but rewarding for some.
Check Out
• Dr
Pepper Ten: The brand’s “It’s not for women” ads feature
macho scenes and a tough guy saying, “Hey, ladies. Enjoying
the film? Of course not. Because this is our movie, and this is
our soda. You can keep the romantic comedies and lady drinks.
We’re good.”
@ erwwpr
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32. • It’s
a great time for inventive, creative, original thinkers and
doers to work in advertising and PR.
• The
industry doesn’t have the martini-fueled glamour of Mad
Men’s Madison Avenue and their smoke-and-mirrors tricks.
• It
does offer a huge and growing scope for getting inside
brands and businesses and consumers.
• Instead
of being an optional add-on for businesses,
advertising and PR will increasingly become an integral part
of the products and services they provide.
@ erwwpr
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