This document discusses collaborating with consumers in Asia and best practices for online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users are connected to brands, and Asian consumers want to collaborate with brands. It provides examples of using online communities to evaluate products like the IKEA catalogue and understand consumers like urban parents. When managing communities in Asia, the role of the moderator is important and approaches may need to be adapted for local contexts and mobile use.
Rohit Bhargava presented 7 non-obvious trends at SXSW Interactive in 2018. The trends included manipulated outrage, ungendered, human mode, light-speed learning, enlightened consumption, and disruptive distribution. For each trend, Bhargava provided examples from 2018 and ideas on how businesses and individuals could apply the trends. The full presentation consisted mainly of visual slides with limited text to highlight stories and "stealable ideas" from each trend.
Nokia installed an interactive digital sign in London that allowed people to send text messages directing an arrow to point to their favorite locations. Mobile Video Cube is a truck that delivers full motion video advertising to consumers in major cities. Hill Holliday projected videos onto buildings in New York City to convince the mayor to reverse budget cuts to the fire department.
This document discusses trends that will affect the world in the next decade according to Marian Salzman. It covers 8 trends: 1) Increasing extreme weather events due to climate change, 2) Ongoing concerns about health risks from everyday products like cell phones, 3) Water scarcity becoming a global crisis as demand outstrips supply, 4) Products and services must have an online presence to remain relevant, 5) Social interactions increasingly occurring online rather than in person, 6) Advances in neuroscience changing what is known about the brain and potentially enhancing human abilities, 7) Virtual reality and simulations becoming more realistic than physical reality, and 8) Hyper-local information and services becoming more important than global issues.
The document discusses how an expanded definition of self-interest is needed in an interdependent global community. It argues that the future of profit lies in a company having a purpose beyond profits. Consumers want companies to help create a better world, not just better products. The document also asserts that people are more likely to support organizations that they have helped to build and contribute to. It discusses using "Return on Contribution" metrics for human resources, corporate social responsibility, public relations, and intellectual property. Finally, it states that true prosperity comes from the well-being of many people, not just the wealth of a few.
This document discusses memes and their role in shaping culture and public perception. It begins with the author's story of declining a job with Coca-Cola and awakening to issues of corporate capitalism. It then discusses how memes generate cultural waves and movements by spreading ideas and behaviors. Specific examples discussed include climate change memes and how they have framed sustainability as an environmental rather than business issue. The author argues that culture design is about gardening memes and networks to drive positive change.
This document discusses collaborating with consumers in Asia and best practices for online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users are connected to brands, and Asian consumers want to collaborate with brands. It provides examples of using online communities to evaluate products like the IKEA catalogue and understand consumers like urban parents. When managing communities in Asia, the role of the moderator is important and approaches may need to be adapted for local contexts and mobile use.
Rohit Bhargava presented 7 non-obvious trends at SXSW Interactive in 2018. The trends included manipulated outrage, ungendered, human mode, light-speed learning, enlightened consumption, and disruptive distribution. For each trend, Bhargava provided examples from 2018 and ideas on how businesses and individuals could apply the trends. The full presentation consisted mainly of visual slides with limited text to highlight stories and "stealable ideas" from each trend.
Nokia installed an interactive digital sign in London that allowed people to send text messages directing an arrow to point to their favorite locations. Mobile Video Cube is a truck that delivers full motion video advertising to consumers in major cities. Hill Holliday projected videos onto buildings in New York City to convince the mayor to reverse budget cuts to the fire department.
This document discusses trends that will affect the world in the next decade according to Marian Salzman. It covers 8 trends: 1) Increasing extreme weather events due to climate change, 2) Ongoing concerns about health risks from everyday products like cell phones, 3) Water scarcity becoming a global crisis as demand outstrips supply, 4) Products and services must have an online presence to remain relevant, 5) Social interactions increasingly occurring online rather than in person, 6) Advances in neuroscience changing what is known about the brain and potentially enhancing human abilities, 7) Virtual reality and simulations becoming more realistic than physical reality, and 8) Hyper-local information and services becoming more important than global issues.
The document discusses how an expanded definition of self-interest is needed in an interdependent global community. It argues that the future of profit lies in a company having a purpose beyond profits. Consumers want companies to help create a better world, not just better products. The document also asserts that people are more likely to support organizations that they have helped to build and contribute to. It discusses using "Return on Contribution" metrics for human resources, corporate social responsibility, public relations, and intellectual property. Finally, it states that true prosperity comes from the well-being of many people, not just the wealth of a few.
This document discusses memes and their role in shaping culture and public perception. It begins with the author's story of declining a job with Coca-Cola and awakening to issues of corporate capitalism. It then discusses how memes generate cultural waves and movements by spreading ideas and behaviors. Specific examples discussed include climate change memes and how they have framed sustainability as an environmental rather than business issue. The author argues that culture design is about gardening memes and networks to drive positive change.
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
This document provides an overview of social media marketing for events. It discusses the landscape and benefits of social media, as well as challenges. Facebook is highlighted as the dominant social media platform, with over 1 billion users. The document outlines strategies for using Facebook, including setting goals to find new fans, get them to like your page, and keep them engaged. It provides examples of promoting Facebook pages and posts to achieve these goals. Other platforms discussed include Instagram, Pinterest, Snapchat, and YouTube. The document emphasizes using images and scheduling tools to effectively post across multiple channels.
North Carolina Parks And Recreation Association Presentation on Social Media Cara McLeod
#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources.
Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
Social Intelligence for Event MarketersJason A. Metz
The document discusses how social media can be used effectively for event marketing. It introduces the concepts of social ethnography and contextual disruption. Social ethnography involves analyzing social media conversations to understand audience interests, trends, influencers and predictions. Contextual disruption uses this deep social intelligence to create relevant event experiences for different audience segments and align marketing efforts across channels. The document argues that most brands do not fully leverage social media data and provides examples of how companies like Walmart and Cisco successfully use predictive analytics of social data to guide business strategies.
This document discusses how marketers influence consumer behavior through understanding psychology and the consumer journey. It provides examples of techniques used such as decoys, framing, anchoring, and limiting choices. The consumer journey for a personal loan is compared from 1995 to 2016, showing how branding and digital presence are now critical at the research stage. It emphasizes that social strategies are important as what people say about a brand is more influential than what the brand says about itself. New models like pretail and crowd-sourcing can disrupt industries by altering consumer journeys.
Being A Public Sector Professional OnlineDaniel Slee
This document provides guidance for public sector professionals on maintaining a professional online presence. It discusses examples of when people have faced issues online, including at the end of stressful days or while drinking. It recommends keeping personal and work social media accounts separate by using different platforms to access each. The benefits discussed are engaging with the public and sharing work updates. Strategies presented include having a clear code of conduct, avoiding posts that could embarrass employers, and not posting when under the influence of alcohol. The document encourages developing a target and strategy for how to professionally represent your work online.
How To Use Social Media For Business Part 1 of 2Jeff Schneider
The document discusses how to effectively use social media for business. It introduces Jeff Schneider, founder of Marketing Ninjas, and discusses the importance of becoming a trusted authority. It outlines the current social media landscape, focusing on the top 5 platforms: Facebook, Twitter, LinkedIn, YouTube, and Google+. It emphasizes that social media is a communication tool to build relationships, not directly for sales.
Philosophy Essay Format. Online assignment writing service.Lisa Taylor
The intelligence cycle involves planning and direction, collection, processing, analysis and production, and dissemination. It is a continuous process that allows for the collection of raw information which is then analyzed and turned into finished intelligence for decision-makers. While the cycle helps structure the intelligence process, it also has weaknesses such as being linear and not reflecting real-world complexity.
Mobilizing the (next) Greatest Generation for Smart DisruptionCharles Erdman
The document discusses how to mobilize millennials to accelerate change towards addressing global issues like climate change. It notes that millennials are the largest living generation, have a global perspective and outlook due to coming of age during the internet era, and are more likely than other generations to consider environmental and social impacts in their decisions. It argues for designing high-touch, interactive mobile experiences to enlist millennials in the energy transition by evolving mental models, changing behaviors, and redefining trust. The focus should be on millennials and their needs through a new model of trust brought to mobile devices.
Luke quilter Sleeping Giant Media - User research and brand within search m...Sleeping Giant Media
Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Lesson 1- Trends, Networks, Critical Thinking in the 21st Century CultureJENNIFERFORTU1
This document discusses trends, networks, and critical thinking in the 21st century. It begins by differentiating between trends and fads, explaining that trends last for a long period of time and influence future generations, while fads are short-lived interests or styles. The document then provides examples of trends, like social networking sites and cashless transactions, and fads, such as fidget spinners and mannequin challenges. Finally, it outlines five ways to spot and capitalize on trends: anticipate change, see trends coming, distinguish between fads and long-term trends, ensure solutions are realistic, and create a competitive advantage.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
The document discusses trends in the future of social media. Trend #1 is that social media will focus more on business rather than media. Traditionally companies owned products and consumers bought and owned them, but now companies own products and consumers rent them. Trend #2 is that the future will be radically transparent, with more personal information like social connections, locations, posts, records, and scores being publicly visible. Trend #3 is that the future will be serendipitous, with technology providing customized recommendations and experiences based on location, who you're with, past ratings, and other personalized data to improve experiences.
This document discusses innovation and entrepreneurship. It begins with definitions of innovation as creativity that implements new ideas to create value. A startup is defined as a temporary organization designed to search for a repeatable and scalable business model. The document then covers the topics of what makes innovations successful or not, different attitudes people have towards change, and dynamics of innovation over time. Business models and negotiations are also discussed. The key takeaways are that innovation is risky but powerful, startups are how large companies begin, and grit is important for achieving long term goals.
Buy Essay Buy Essay, Buy An Essay Or Buy EValerie Felton
This document discusses the toxic effects of furan, a contaminant found in some processed foods, on the testes. It notes that while furan is known to be toxic to the liver, few studies have examined its effects on the testes. The document indicates it will investigate the mechanisms by which furan exerts toxicity in the testes, including its effects on oxidative stress, histopathology, caspase-3, and CYP2E1 in a rat testes model. References are provided relating to previous studies of furan toxicity in the liver and kidneys as well as CYP2E1 expression and alcohol's effects on rat spermatogenesis and collagen.
The document discusses 10 trends for 2015 including:
1) The growing importance of self-identity and self-improvement through tracking, education, and policing one's own behavior.
2) A redefining of the middle class as costs rise and wages stagnate globally, leading to a shift in what it means to be middle class.
3) The internet increasing people's need to gain attention through shocking or outrageous content, posing challenges for brands to engage audiences.
The trends covered also have business and marketing implications discussed for both the short and long term, such as adapting products for an uncertain economic environment and changing social attitudes.
Social media is a vehicle that is driving a lot of the change.
People are connecting, sharing, and talking about anything and everything using social applications - particularly brands and organisations they love and loathe. This makes the task of managing your reputation online much harder than it has ever been before.
'How to Manage Your Online Reputation' is a practical presentation on how digital has evolved, how this affects you and how to protect your brand in this dynamic online environment.
Claire uses a variety of real-world case studies and suggests a range of useful tools to ensure you walk away with practical advice you can put to use right away.
Presented by digital strategist, Claire Cooper.
Market to the Largest Generation in the U.S.: Millennials (Manta.com)Manta
Born between 1980 and the mid-2000s, millennials are the largest generation in the United States. While the droves of youngsters certainly spark debate regarding their attitudes, work expectations, lifestyle choices and more, the group is here to stay. To market to them effectively, small business owners need to understand what they’re all about.
During small business expert webinar—“Marketing to Millennials: It’s a Whole New Mindset”—you’ll learn all about how to crack their code with millennial marketing expert Brendan Shaughnessy, including but not limited to:
• Generation Y is grown-up. They're 75 million strong, with kids. And they have enormous spending power.
• Millennials don't respond to traditional marketing and advertising. Learn their languages of love and loyalty.
• Millennials are also creating a whole new mindset that's changing everything and influencing everyone.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
More Related Content
Similar to Deciphering Consumer Trends and Their Impact on the Outdoor Industry
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
This document provides an overview of social media marketing for events. It discusses the landscape and benefits of social media, as well as challenges. Facebook is highlighted as the dominant social media platform, with over 1 billion users. The document outlines strategies for using Facebook, including setting goals to find new fans, get them to like your page, and keep them engaged. It provides examples of promoting Facebook pages and posts to achieve these goals. Other platforms discussed include Instagram, Pinterest, Snapchat, and YouTube. The document emphasizes using images and scheduling tools to effectively post across multiple channels.
North Carolina Parks And Recreation Association Presentation on Social Media Cara McLeod
#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources.
Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
Social Intelligence for Event MarketersJason A. Metz
The document discusses how social media can be used effectively for event marketing. It introduces the concepts of social ethnography and contextual disruption. Social ethnography involves analyzing social media conversations to understand audience interests, trends, influencers and predictions. Contextual disruption uses this deep social intelligence to create relevant event experiences for different audience segments and align marketing efforts across channels. The document argues that most brands do not fully leverage social media data and provides examples of how companies like Walmart and Cisco successfully use predictive analytics of social data to guide business strategies.
This document discusses how marketers influence consumer behavior through understanding psychology and the consumer journey. It provides examples of techniques used such as decoys, framing, anchoring, and limiting choices. The consumer journey for a personal loan is compared from 1995 to 2016, showing how branding and digital presence are now critical at the research stage. It emphasizes that social strategies are important as what people say about a brand is more influential than what the brand says about itself. New models like pretail and crowd-sourcing can disrupt industries by altering consumer journeys.
Being A Public Sector Professional OnlineDaniel Slee
This document provides guidance for public sector professionals on maintaining a professional online presence. It discusses examples of when people have faced issues online, including at the end of stressful days or while drinking. It recommends keeping personal and work social media accounts separate by using different platforms to access each. The benefits discussed are engaging with the public and sharing work updates. Strategies presented include having a clear code of conduct, avoiding posts that could embarrass employers, and not posting when under the influence of alcohol. The document encourages developing a target and strategy for how to professionally represent your work online.
How To Use Social Media For Business Part 1 of 2Jeff Schneider
The document discusses how to effectively use social media for business. It introduces Jeff Schneider, founder of Marketing Ninjas, and discusses the importance of becoming a trusted authority. It outlines the current social media landscape, focusing on the top 5 platforms: Facebook, Twitter, LinkedIn, YouTube, and Google+. It emphasizes that social media is a communication tool to build relationships, not directly for sales.
Philosophy Essay Format. Online assignment writing service.Lisa Taylor
The intelligence cycle involves planning and direction, collection, processing, analysis and production, and dissemination. It is a continuous process that allows for the collection of raw information which is then analyzed and turned into finished intelligence for decision-makers. While the cycle helps structure the intelligence process, it also has weaknesses such as being linear and not reflecting real-world complexity.
Mobilizing the (next) Greatest Generation for Smart DisruptionCharles Erdman
The document discusses how to mobilize millennials to accelerate change towards addressing global issues like climate change. It notes that millennials are the largest living generation, have a global perspective and outlook due to coming of age during the internet era, and are more likely than other generations to consider environmental and social impacts in their decisions. It argues for designing high-touch, interactive mobile experiences to enlist millennials in the energy transition by evolving mental models, changing behaviors, and redefining trust. The focus should be on millennials and their needs through a new model of trust brought to mobile devices.
Luke quilter Sleeping Giant Media - User research and brand within search m...Sleeping Giant Media
Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Lesson 1- Trends, Networks, Critical Thinking in the 21st Century CultureJENNIFERFORTU1
This document discusses trends, networks, and critical thinking in the 21st century. It begins by differentiating between trends and fads, explaining that trends last for a long period of time and influence future generations, while fads are short-lived interests or styles. The document then provides examples of trends, like social networking sites and cashless transactions, and fads, such as fidget spinners and mannequin challenges. Finally, it outlines five ways to spot and capitalize on trends: anticipate change, see trends coming, distinguish between fads and long-term trends, ensure solutions are realistic, and create a competitive advantage.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
The document discusses trends in the future of social media. Trend #1 is that social media will focus more on business rather than media. Traditionally companies owned products and consumers bought and owned them, but now companies own products and consumers rent them. Trend #2 is that the future will be radically transparent, with more personal information like social connections, locations, posts, records, and scores being publicly visible. Trend #3 is that the future will be serendipitous, with technology providing customized recommendations and experiences based on location, who you're with, past ratings, and other personalized data to improve experiences.
This document discusses innovation and entrepreneurship. It begins with definitions of innovation as creativity that implements new ideas to create value. A startup is defined as a temporary organization designed to search for a repeatable and scalable business model. The document then covers the topics of what makes innovations successful or not, different attitudes people have towards change, and dynamics of innovation over time. Business models and negotiations are also discussed. The key takeaways are that innovation is risky but powerful, startups are how large companies begin, and grit is important for achieving long term goals.
Buy Essay Buy Essay, Buy An Essay Or Buy EValerie Felton
This document discusses the toxic effects of furan, a contaminant found in some processed foods, on the testes. It notes that while furan is known to be toxic to the liver, few studies have examined its effects on the testes. The document indicates it will investigate the mechanisms by which furan exerts toxicity in the testes, including its effects on oxidative stress, histopathology, caspase-3, and CYP2E1 in a rat testes model. References are provided relating to previous studies of furan toxicity in the liver and kidneys as well as CYP2E1 expression and alcohol's effects on rat spermatogenesis and collagen.
The document discusses 10 trends for 2015 including:
1) The growing importance of self-identity and self-improvement through tracking, education, and policing one's own behavior.
2) A redefining of the middle class as costs rise and wages stagnate globally, leading to a shift in what it means to be middle class.
3) The internet increasing people's need to gain attention through shocking or outrageous content, posing challenges for brands to engage audiences.
The trends covered also have business and marketing implications discussed for both the short and long term, such as adapting products for an uncertain economic environment and changing social attitudes.
Social media is a vehicle that is driving a lot of the change.
People are connecting, sharing, and talking about anything and everything using social applications - particularly brands and organisations they love and loathe. This makes the task of managing your reputation online much harder than it has ever been before.
'How to Manage Your Online Reputation' is a practical presentation on how digital has evolved, how this affects you and how to protect your brand in this dynamic online environment.
Claire uses a variety of real-world case studies and suggests a range of useful tools to ensure you walk away with practical advice you can put to use right away.
Presented by digital strategist, Claire Cooper.
Market to the Largest Generation in the U.S.: Millennials (Manta.com)Manta
Born between 1980 and the mid-2000s, millennials are the largest generation in the United States. While the droves of youngsters certainly spark debate regarding their attitudes, work expectations, lifestyle choices and more, the group is here to stay. To market to them effectively, small business owners need to understand what they’re all about.
During small business expert webinar—“Marketing to Millennials: It’s a Whole New Mindset”—you’ll learn all about how to crack their code with millennial marketing expert Brendan Shaughnessy, including but not limited to:
• Generation Y is grown-up. They're 75 million strong, with kids. And they have enormous spending power.
• Millennials don't respond to traditional marketing and advertising. Learn their languages of love and loyalty.
• Millennials are also creating a whole new mindset that's changing everything and influencing everyone.
Similar to Deciphering Consumer Trends and Their Impact on the Outdoor Industry (20)
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
This document discusses six key trends in Western Europe: 1) Continuing optimism despite economic crises, with companies focusing on culture and communities. 2) Growing austerity and frugality as lavish consumption declines. 3) Embracing imperfection over perfection. 4) Increasing urbanization as cities offer opportunities. 5) Addressing climate change through weather prediction and dealing with effects. 6) Sustained luxury market through technology and temporary pop-up stores.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses several trends that may emerge in the future, including:
1. Life apprenticeships from ages 19-29 to prepare for lifelong reinvention.
2. Domestic partnerships formed for healthcare and tax benefits.
3. Homeschooling increasing through online resources and social media.
4. Monitoring fatigue as an increasingly discussed condition.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes trends in gender roles and relationships in 2011. It discusses how millennials have different views of gender than previous generations. Both men and women are redefining traditional roles at home and in the workplace. While gender stereotypes are breaking down, finding happiness and love remain high priorities for many.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
1. The document discusses 15 trends related to marketing to women around the world. It focuses on trends in the Gulf region as well as worldwide.
2. Some of the key trends discussed include: the growing perception that society has become too obsessed with youth; more women obtaining higher education globally and becoming smarter faster than men; and an increasing number of single women ("singletons") choosing to not marry or have families, especially in Western countries.
3. The document provides analysis of each trend and implications for marketers, emphasizing the need to recognize changing demographics and address the anxieties and values of women consumers.
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
The Teenage Girl as Consumer and CommunicatorHavasPR
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 conducted in November 2009. Some key findings include:
- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
- They prefer to shop in physical stores so they can see and touch items, and enjoy
The document summarizes findings from a survey conducted by Euro RSCG Worldwide of 500 Americans. Key findings include:
1) American women report higher levels of worry across many issues than American men, including concerns about health care, crime, aging problems, and loss of trusted leaders. Women feel many losses from modern life more acutely than men.
2) Both American men and women named running out of money as their biggest worry about aging. However, women showed higher levels of worry than men for almost all other aspects of aging.
3) Compared to a decade ago, Americans' views on politics, the economy, and the American Dream have experienced major shifts. Events like 9/11, the
For most people living and working in developed parts of the world, it is difficult to remember life Before Digital—the time before computers, Internet, and mobile phones. For those under age 25, it is not just difficult but virtually impossible to remember such a predigital existence.
These people are known as Millenials, and Social Media is embedded in their DNA.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Deciphering Consumer Trends and Their Impact on the Outdoor Industry
1. Deciphering Consumer Trends
Deciphering Consumer Trends
And Their Impact on the Outdoor Industry
Marian Salzman
Outdoor Industry Association
August 4, 2011
@ erwwpr
Marian Salzman Trendspotting
2. Why Trends?
Why do we look at trends when
creating actionable and insightful
strategies for big brands?
@ erwwpr
Marian Salzman Trendspotting
3. Why Trends?
Why do we look at trends when
creating actionable and insightful
strategies for big brands?
•To identify the driving forces behind today and the
future and plan for long-term success.
@ erwwpr
Marian Salzman Trendspotting
4. Why Trends?
Why do we look at trends when
creating actionable and insightful
strategies for big brands?
•To
identify the driving forces behind today and the future
and plan for long-term success.
•To discover unexpected opportunities that can help
transform brands and businesses.
@ erwwpr
Marian Salzman Trendspotting
5. Why Trends?
Why do we look at trends when
creating actionable and insightful
strategies for big brands?
•To
identify the driving forces behind today and the future
and plan for long-term success.
•To
discover unexpected opportunities that can help
transform brands and businesses.
•To manage into change by giving insight into the
drivers of key business, consumer and social trends.
@ erwwpr
Marian Salzman Trendspotting
7. Spotting trends
is big business for people
in many industries who need
to be thinking ahead, for
themselves and their clients.
@ erwwpr
Marian Salzman Trendspotting
8. And, really, isn’t that
everyone today?
@ erwwpr
Marian Salzman Trendspotting
9. 11.5 Macro Trends for 2020
(and How They Mean Business
for Outdoor-Involved Businesses)
@ erwwpr
Marian Salzman Trendspotting
11. Outdoor activity is perceived as dangerous by
some (i.e. Moms) who see #OIBIZ marketing
featuring “extremes” @LarryPluimer
@ erwwpr
Marian Salzman Trendspotting
12. 1. Mother Earth Needs
Valium; We Need Reassurance
• With
financial and employment catastrophes a constant
worry at home, the great outdoors offers the prospect of
relief—or does it?
• Thoreau’s
idyllic American outdoor vision now seems like a
naïve fantasy.
• Katrina
screamed “massive headache,” and we’ve been
watching Mother Earth raging round the world ever since
(Haiti, Japan, etc.).
• What’s
next? The San Andreas tipping budget-stricken
California over the edge? The Yellowstone Supervolcano
blowing the finale to end all finales?
@ erwwpr
Marian Salzman Trendspotting
13. 1. Mother Earth Needs
Valium; We Need Reassurance
• The
more time people spend indoors, the riskier the outdoors
seems—all those natural hazards, not to mention the
prospect of 127 hours in a crevice.
• Forget big disasters; there’s poison ivy, grizzlies, snakes, killer bees,
bison, Lyme disease—plus careless drivers, clueless hunters, etc., etc.
• Maybe
the answer is to get properly equipped for all outdoor
eventualities, but that’s expensive.
• Maybe it’s to seek out carefully managed, tame outdoor
experiences (“soft rugged”), but doesn’t that defeat the point?
• The industry thinks about outdoor participation daily; how do you
juxtapose “soft rugged” against “skills needed” and create an outdoor
industry future that fits “authentic” enthusiasts and everyone else?
@ erwwpr
Marian Salzman Trendspotting
14. What Trend No. 1
Means for the
Outdoor Industry:
The task: Get Americans off their butts
and outside–more motivated and less
fearful. How? Smart consumer segmentation;
inclusive, clear brand positioning;
and compelling communication.
@ erwwpr
Marian Salzman Trendspotting
15. The perceived stereotypes are no more; there
is a large urban contingent to #OIBIZ now. It’s
not just about being in the mountains. @clinard
@ erwwpr
Marian Salzman Trendspotting
18. 2. The Great
Escape?
• Today, being
outdoors doesn’t mean being out of contact. Ski
slopes and hiking trails—even Mount Everest—can now get
cell service. Just what consumers want, right?
• Are
we truly getting away from it all to improve our health
and de-stress only to be engaging in the very behavior that
made us want to unplug?
@ erwwpr
Marian Salzman Trendspotting
19. 2. The Great
Escape?
• And
in terms of health, people now wonder about the
emotional and psychological risks of being permanently
reachable.
• Mobile
connectivity has gone from handy convenience
(remember pagers?) to business tool to something
approaching an addiction.
@ erwwpr
Marian Salzman Trendspotting
20. What Trend No. 2
Means for the
Outdoor Industry:
We need to talk amongst ourselves: How
much do we want to include connectivity
into equipment design when consumers
might rebel and choose total escape?
On the other hand, do we want to be
discouraging connectivity?
@ erwwpr
Marian Salzman Trendspotting
23. 3. Water:
The Next Oil
• People
have been talking about this for decades, but it will
soon come true—and we’re not talking bottled water, which
already costs as much as $10 a gallon.
• Drier
places in the world (Australia, the Middle East, the
American Southwest) have long lived with drought and
squabbled over water resources for the basics of life.
• Waterways
are as much a part of deep American mythology
as Broadway—and more deeply sustaining in the long run.
@ erwwpr
Marian Salzman Trendspotting
24. 3. Water:
The Next Oil
• Modern
consumption, hygiene habits and population growth
are draining reservoirs, rivers and groundwater faster than
a bathtub with the plug pulled.
• Another
problem: The less time people spend outdoors, the
more they forget that water doesn’t just come out of a
faucet (and, yes, the Internet isn’t in your computer, either).
• So
the more time people spend outdoors, the more likely
they are to appreciate water as a sacred resource. It’s all
about sustainability.
@ erwwpr
Marian Salzman Trendspotting
25. What Trend No. 3
Means for the
Outdoor Industry:
Savvy companies will tap into
conscientious consumers’ deep (and
possibly unconscious) well of yearning
for water with products that save,
respect and celebrate water.
@ erwwpr
Marian Salzman Trendspotting
28. My essential item would be my iPhone.
Outdoor doesn’t mean cut-off. #oibiz @Capibaro
@ erwwpr
Marian Salzman Trendspotting
29. 4. What’s Not Onlineable Is Doomed
• 1980s: CDs made LPs obsolete, then MP3 music through the
Internet started killing CDs (and the old-style music industry).
• 1990s: DVDs
started replacing VHS; now, DVDs face
pressure from Tivo-style DVRs and on-demand Internetdelivery services.
• Early
2000s: Digital cameras hit consumer markets; in
2005, Kodak’s digital products and services overtook its film
product sales.
• Today: Printed
books, magazines and newspapers are selling
less; in February 2011, e-book sales overtook print book
sales by 202 percent month-over-month.
@ erwwpr
Marian Salzman Trendspotting
30. 4. What’s Not Onlineable Is Doomed
• The
yin: Consumers might have their doubts about
technology (see Trend 2). The yang: Its benefits get more
compelling with every passing month.
• Indoors, people
can do all the fact-finding they need: outdoor
activities, locations, costs, user comments and reviews,
equipment needed and where to buy it, etc.
• Outdoors, a
mobile device can give directions, track progress,
find stores, take and upload photos, post to social media,
send texts, make phone calls. (No cell coverage? Load up
music, videos, podcasts, books, maps, news and reference
materials ahead of time.)
@ erwwpr
Marian Salzman Trendspotting
31. For running, walking and cycling @runkeeper
is a winner - great app at a great price, great
(albeit short) brand story #oibiz @Stuarte
@ erwwpr
Marian Salzman Trendspotting
32. What Trend No. 4
Means for the
Outdoor Industry:
Brands or products that have cool
online elements will beat those that
don’t. They need online smarts to
deliver (digitally or otherwise) even
where there’s no signal.
@ erwwpr
Marian Salzman Trendspotting
35. Do you prefer to enjoy the outdoors in a large
group, or solo? #oibiz
@ erwwpr
Marian Salzman Trendspotting
36. If looking for solitude & peace, then perhaps
alone. If for gen rec & fun then w/ group like
my family @davepetri
@ erwwpr
Marian Salzman Trendspotting
37. 5. The New Social:
Antisocial (aka Getting
Away from It All)
• Even
if we don’t like the name, we all love social media in
one form or another. But sometimes its paradoxes are just
plain ridiculous—or tragic.
• People
don’t smoke anymore when nervous in a social
setting; they check their FB page or Twitter feed on their
mobile device.
• Some
people even do it while walking, shopping, fishing,
jogging, cycling…oblivious to the people around them—until
they bump into them.
@ erwwpr
Marian Salzman Trendspotting
38. 5. The New Social:
Antisocial (aka Getting
Away from It All)
• The
“new social” often interrupts physical interactions with
people—attention flits from face-to-face conversation to the
online action.
• Fifty-nine
percent of online adults use at least one social
networking site. Are there benefits with connection?
• It’s
a one-way trend of more technology. Another 10 years of
smart phones and tablets (iPad 13?) will make it even more
compelling for consumers to interact socially through tech.
@ erwwpr
Marian Salzman Trendspotting
39. What Trend No. 5
Means for the
Outdoor Industry:
With social media on mobile devices,
consumers can have the best of both
worlds: doing activities outside and
being able to connect as much or as
little as they want (sharing
experiences, favorite trails, pictures,
bragging rights and more).
@ erwwpr
Marian Salzman Trendspotting
41. 6
The Brain and Homo
.Sapiens 2.0
@ erwwpr
Marian Salzman Trendspotting
42. 6. The Brain and Homo
Sapiens 2.0
• The
brain—the final frontier—has 100 billion neurons, each
with 1,000 to 10,000 synapses and trillions of connections.
• Neuroscience
is the new rock ’n’ roll, the new media darling,
looking into brains with high-tech scanners and revealing
the workings of everything from addiction to zoophobia.
• It
holds out the promise of enhancing memory and
creativity, plus offering better treatment for illnesses and
delaying the brain’s aging with supplements, drugs and
devices.
@ erwwpr
Marian Salzman Trendspotting
43. 6. The Brain and Homo
Sapiens 2.0
• We
now know that our brains are shaped—literally—by what
we experience. For millennia, the sights, sounds and feelings
of the outdoors have shaped brains.
• Now
we’re increasingly experiencing interactive technology
mediated through screens.
• We
have the scientific instruments to see how the technical
tools we’re using are changing our brains; we have a box
seat for the emergence of Homo sapiens 2.0.
“Perhaps not since early man first discovered how to
use a tool has the human brain been affected so
quickly and so dramatically.” —UCLA neuroscientist Gary
Small on modern technology
@ erwwpr
Marian Salzman Trendspotting
44. What Trend No. 6
Means for the
Outdoor Industry:
Watch as n (for “neuro”) gets applied to
brain products and services: nBoosters,
nHancers, nGames, nGagement. The outdoor
industry needs to be an important
shaper of healthy brains: It would be
sad for Homo sapiens 2.0 if brains’
environment of the future is nDoors.
@ erwwpr
Marian Salzman Trendspotting
47. There are certain products that should require
interaction. Proper technical boot fitting can’t
be done over the web. #OIBIZ - @clinard
@ erwwpr
Marian Salzman Trendspotting
48. 7. Hyperlocal Is the New
Global–Indoors and Out
• It’s
interesting to know what’s happening in other parts of
the world, but it’s really interesting—and useful—to know
what’s happening right on your doorstep. Virtually
guaranteed relevance.
• When
hot or cold weather comes unexpectedly early, smart
online stores might flag relevant promotions—and figure out
how to deliver the goods within hours. Plus, buying locally
helps the local economy and supports the community. No
contest.
@ erwwpr
Marian Salzman Trendspotting
49. 7. Hyperlocal Is the New
Global–Indoors and Out
• All
the hot new online services are either about where you
live or work or where you are right now with your mobile
device so that they can deliver news, information and deals
that likely matter to you.
• Hyperlocal
media such as Patch is more than just the
traditional local newspaper or broadcasting delivered online,
although Patch’s model involves journalism and bloggers
(and CSR); it’s a real-time, interactive connection within and
between local communities.
• Hyperlocal
means being able to get together on-the-fly
picnics and softball games in the local park, or arrange
impromptu bike rides with real flesh-and-blood people.
@ erwwpr
Marian Salzman Trendspotting
50. What Trend No. 7
Means for the
Outdoor Industry:
With the Internet, businesses can track
consumer choices and adjust offers to
match. Hyperlocal media makes them
even more relevant to consumers and
their communities as they go about their
activities indoors and out.
@ erwwpr
Marian Salzman Trendspotting
53. 8. Brutal Honesty/
Rugged Love
• Years
of playing nicely together led to an “everyone gets a
medal” mentality, with every action earning “Great job!”
• Political
correctness has prompted endless mental
contortions to avoid causing offense. Being honestychallenged might be the most widespread condition of our
times.
• “Awesome”
is killing us. Sitting indoors staring at screens is
making Americans soft and pudgy—armchair athletes,
lounger pundits, the indoor version of the Marines (aka Wii
Warriors).
@ erwwpr
Marian Salzman Trendspotting
54. 8. Brutal Honesty/
Rugged Love
• Whether
laziness, habit or fear of the wide world outside,
the brutally honest truth is that America is losing the
rugged edge and frontier spirit that made it great. We risk
becoming a nation of sedentary, pudgy, pasty-faced softies
who leave the tough stuff to an elite few.
• As world citizens, especially Americans, try to deal with the
challenges of China and India, they will look for ways to
toughen up and will increasingly value tell-it-like-it-is honesty.
• Consumers
are loving the rugged that’s served up for them:
Dial’s Camp Dirt sweepstakes and “Dirty Jobs” on Discovery
are just two examples from outside the industry; there are
dozens more from inside it.
@ erwwpr
Marian Salzman Trendspotting
55. What Trend No. 8
Means for the
Outdoor Industry:
Millions of Americans could get huge
benefits from stepping out of their
centrally heated or air-conditioned
comfort zone. The outdoor industry
needs to practice rugged love to
convince more Americans to develop a
hands-on love of rugged.
@ erwwpr
Marian Salzman Trendspotting
58. 9. Beached White Males
Seek New Habitats
• Despite
what typical Hollywood movies have shown, the
reality of life for many American men has been more
William H. Macy than Clint Eastwood.
• After
the recession of the early 1990s, the movie Falling
Down portrayed an average Caucasian American male raging
against downsizing, immigrants, crime, an anti-male legal
system and commercial hype. Things have not gotten better.
• The
angry white man (AWM) has been an increasingly
influential figure in America (think Joe the Plumber), riled
by affirmative action, the rise of women and the decline in
blue-collar occupations.
@ erwwpr
Marian Salzman Trendspotting
59. 9. Beached White Males
Seek New Habitats
• Now, the
Great Recession has birthed what Newsweek called
Beached White Males. Better educated than AWMs, they
became used to living the dream—but now are surplus to the
needs of a straitened economy.
• Tough
times are ahead: The nation’s finances are shot,
educated women are ever more influential in the workforce,
Hispanics are growing in number and America is losing its
No. 1 status.
• What can BWMs do to get some of the respect they used to
enjoy—particularly those who earn (or earned) their living
doing jobs involving lots of sitting indoors and pushing pixels?
@ erwwpr
Marian Salzman Trendspotting
60. What Trend No. 9
Means for the
Outdoor Industry:
Go west! (Or at least go outside.) The
great American outdoors–and heritage
brands that reflect it–can refresh the
souls and stiffen the sinews of the
nation’s BWMs. For outdoor industry
marketers, here’s the positioning: soft
core vs. hard core; ironic vs. serious.
@ erwwpr
Marian Salzman Trendspotting
61. “How do you define outdoor recreation?” Mass
retailers make no distinction bt hunting/
fishing and outdoor rec. Why do we? #oibiz @LarryPluimer
@ erwwpr
Marian Salzman Trendspotting
64. 50% of all innovation processes will be gamified
by 2015 - Gamification is transforming
business. - Gabe Zichermann #SB11
@SustainBrands
@ erwwpr
Marian Salzman Trendspotting
65. 10. More Real
than Real
• Lots
of things from real life can be done in computer
simulation, which can save time, money and lives. Even in
the dark ages of computer graphics, U.S. Marines and airline
pilots did it.
• With
CGI and 3-D, gamemakers and moviemakers are
creating experiences more vivid, more stimulating and more
engrossing than almost anything in the real world.
• Millions
of civilians immerse themselves in hyperrealistic
computer games for hours on end.
@ erwwpr
Marian Salzman Trendspotting
66. 10. More Real
than Real
• It’s
a good idea for consumers to get many thrills in
simulation rather than IRL (in real life), from high-speed
car chases to illicit sex.
• As
computing power increases and tech companies refine
offerings, consumers will increasingly find ordinary life
experiences less “real” than mediated virtual ones.
• But some virtual experiences can still whet consumers’
appetites for the real thing: the feel of a warm sun, the smell
of freshly cut grass, the gurgle of water rushing over rapids.
• And
companies will want to include gaming as part of
employee training.
@ erwwpr
Marian Salzman Trendspotting
67. What Trend No. 10
Means for the
Outdoor Industry:
Virtual is here to stay, so the outdoor
industry must figure out ways to use
programs and apps as stepping-stones
to create desire for the real outdoors
and the products that go with it.
@ erwwpr
Marian Salzman Trendspotting
70. 11. Bankrupt + Broke
= Gritty Chic
• Until
a couple of years ago, ordinary Americans could taste
a little of the high life with a home equity loan and a smart
juggling of credit cards.
• But
at the end of 2010, 11.1 million U.S. households (23.1
percent of homeowners) were in negative equity, with no
prospects of the housing market picking up soon.
• Things
have bounced back for the top 1 percent of
Americans (who take in almost a quarter of the nation’s
income and own around 40 percent of its wealth), but the
remaining 99 percent aren’t in such great shape.
@ erwwpr
Marian Salzman Trendspotting
71. 11. Bankrupt + Broke
= Gritty Chic
• If
it’s any consolation to the 99 percent, the shine of the
1 percent is much less bright than before the financial
meltdown. They’ve lost their chic.
• Expect Americans’
ingenuity and love of the comeback to
reinvent a gritty chic by/for the battling bankrupt and broke.
• But
at what price for the outdoor industry? What is the
consumer tolerance for higher prices when they have less
money to spend?
@ erwwpr
Marian Salzman Trendspotting
72. Here at CiloGear, I find that really well
designed and built function turns into
interesting good fashion. #oibiz - @cilogear
@ erwwpr
Marian Salzman Trendspotting
73. Think simpler, aim to create sense of
accessibility & show how 2 stay w/in reasonable
budget, dispel myth of how $$$ #oibiz is @BryanKuhn
@ erwwpr
Marian Salzman Trendspotting
74. What Trend No. 11
Means for the
Outdoor Industry:
Speak authentically and honestly to
the condition of people who have a lot
less spending power than they used
to–but still have self-respect, hope,
dreams and hobbies–while keeping
yourself in business.
@ erwwpr
Marian Salzman Trendspotting
77. 11.5 New Traditions for
the Making and Taking
• Everybody
likes traditions (royal wedding, anyone?), but
who wants to wait around for years for an enjoyable one-off
to mature into a tradition that we can also look forward to?
• Fortunately, modern
life and interactive technologies distort
the fabric of space and time.
• Anything
that has happened three years running is well on
the way to feeling like a tradition. No wonder SXSW
(founded in 1987) and even Lebowski Fest (founded in
2002) seem to have been there forever.
@ erwwpr
Marian Salzman Trendspotting
78. 11.5 New Traditions for
the Making and Taking
• With
the echo chamber of interactive multichannel
technology, any event that has traction hits multiple touch
points and creates numerous cross-references, making it feel
familiar very quickly.
• As
interactivity and the pace of life accelerate, there will be
plenty of scope for people to create a whole calendar of new
traditions to anticipate.
• Marathons
have become a fixture across the U.S. and
Canada, running from three on New Year’s Day to the Last
Chance marathon on Dec. 31; triathlon participation is up
more than 10 percent and adventure racing up 18+ percent
over last year, according to OIA.
@ erwwpr
Marian Salzman Trendspotting
79. What Trend No. 11.5
Means for the
Outdoor Industry:
There’s an appetite for annual events that
stretch legs, but not everybody is up for
long distances. Fortunately, there are
alternatives. Take the Dutch tradition of
Four Day marches, which gets communities
walking their local area for several
hours on consecutive evenings–a winning
mix of local, community and outdoor.
@ erwwpr
Marian Salzman Trendspotting
80. The only entry requirement is positive
disposition. Enthusiasm is a better factor than
“fitness.” Why isolate your audience? #OIBIZ @clinard
@ erwwpr
Marian Salzman Trendspotting
82. What It All Means
• Everything
is changing faster, more furiously and sometimes
with less purpose than ever.
• Sustainability is key.
• The $1 million question: How
much technology do consumers
want in their outdoor experience?
•A
big challenge and opportunity for the outdoor industry is
to remind Americans that not all the interesting stuff in life
happens through a screen. Engaging in real-life outdoors can
be pretty immersive, too.
• And
the industry needs to be open to letting more people in
the “club.”
@ erwwpr
Marian Salzman Trendspotting