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Women in Digital Research - The Candidate
The document discusses the challenges of attracting and retaining talented women in the digital industry, despite its growth and appeal. It raises critical questions regarding gender representation, salary disparities, and the effectiveness of educational initiatives for young women. A study was commissioned to evaluate gender representation across 150 digital agencies in northern England, revealing that men expect approximately 17% higher salaries than women for various roles.
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Women in Digital Research - The Candidate
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- 4. www.thecandidate.co.uk 4 Clearly, ourdigital ecosystem is thriving; there’s never been a better time to work in digital. So, despite this, why are we still struggling to attract the number of talented women we’d like into the industry? And when we do, why does retaining them remain such an issue? This prompted us to ask: • Are women finding their way as they should in what is seen as a traditionally male-dominated industry? • What is the current state of the male / female divide in digital? • Are salaries measuring up? • What about flexibility, benefits, and fair policies? • Is education really doing what it should to encourage young women to pursue a career in digital? We wanted to find the answers to these questions, as well as explore a number of key issues facing women in the digital sector throughout 2015 and beyond. To do this we commissioned a study that evaluated the representation of men and women, across 150 digital agencies in the North of England.
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- 14. www.thecandidate.co.uk 14 We discovered,on average, men expected approximately 17% more than women across a variety of job roles. 43%
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