Women in advertisements from 1950-2010 have increasingly portrayed unrealistic standards of beauty. In the 1950s, television was emerging and ads told women they were not good enough without products. By the 1960s, the average model weight was 91% of population norms. The women's liberation movement in the 1970s prompted adjustments but ads still targeted women with "slim" cigarettes. By the 1980s, model weight was 62% of norms. Today, the average woman sees 400-600 ads per day promoting beauty as an ideal, despite being based on lies and digital manipulation.

1. Women in Advertisement1950-2010

2. 1950'sRadio and Magazine commercials are the most dominant but as the televisions become more affordable and more desirable all other forms of advertisement are forced to rethink their strategiesTranscontinental television broadcasts are just beginning to take offRemember Edward R. Murrow? Well this was his time to shineBy the end of the decade there will be 3.1 million television sets in American homes and over 100 television stations operating in 38 states across the USA

3. Women specificallyAds already tell women they are not good enough, that the product will make them look or feel or be better and thus more attractive and happierhttp://www.oldtimeradiofans.com/old_radio_commercials/fitch.phphttp://www.youtube.com/watch?v=9Q1gksqqhLU&feature=related

4. 1960’sThe 1960s were a time of political, social, cultural and psychological change. Americans were confronted with cult movements civil rights issues, the Vietnam war, student protests…all covered by national news organizations, and more immediately television. Television's effect on politics, advertising and public perception continued to grow. In 1962, with the communications satellite Telstar I in space, followed by other satellites, news reports from around the world could be transmitted directly to a network broadcast center, giving television unprecedented power to communicate major world events real-time.The average weight of women models was 91% of the population norm. Today it is about 10% of the population norm.

5. 1970’sThe popularity of the tv continued to expand with new networks springing up left and right and the emergence of satellite televisionIn 1969, tobacco companies themselves proposed a three-year plan to phase out cigarette advertisements on television and radioOn January 2, 1970, a ban on radio and television cigarette advertising took effect, taking away almost $220 million in advertisingStill, US cigarette sales reached $547.2 billion in the early SeventiesAdds start to expand to different races and cultures to service a larger audience.

6. Women’s AdsThe women’s liberation movement had a huge effect on advertisementThey had to adjust with the times, somewhat sifting their portrayal of women…somewhatWomen‘s magazines appearedThese new publications were published by and for women, addressing real issues of concern and interest, such as women's health and female spiritualityIn July 1972, 'Ms.' Magazine began publication, serving primarily as a forum for women's liberation. Ms. interviewed some of the world's most powerful women of the Seventies, and continues to do so todayAlso, despite the reduction of smoking ads, cigarette companies began targeting women specifically with “slim” or “skinny” cigarettes coupled with expressions like "You've Come A Long Way Baby“ This sent a message of independence and style as well as sex appeal to liberated women

7. 1980’sIn the 1980’s, the average weight of women models was 62% of the population norm.There was still adds for smoking in the late 1980’s.Explosive growth of the media in the 1980s, especially television. With rising costs of materials and labor, and with competition from 24-hour cable television news, many newspapers disappeared, leaving many towns with only one print voice to service them. Satellite television reported events across the world live. Cable news and subscription cable television also rose in popularity, competing with network television.Don’t Forget MTV!Can’t go wrong with shoulder pads!!!

8. 1990’sInternet went public, electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience. With minimal technical “know-how”, anyone could air his or her comments and views without the huge expense of traditional publishing. Still, advertising lurked nearby, searching for new ways to use new media to promote their products.Adds on the sides of websites and pop-ups galore.New technology, but old ways to advertise. Sex is still the best to sell your items.

9. 2000’sWe know what advertisement is like todayWe are exposed to ads at the rate of around 3,000 marketing messages per dayEvery day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped on the unsuspecting citizenIn the course of his life the average American watches three years of advertising on television

10. Women…The average woman sees 400 to 600 advertisements per dayBy 17 the average girl has seen/heard 250,000 commercial messages through the mediaAnd when 50% of advertisements in teen girl magazines and 56% of television commercials are using beauty as a product appeal, it’s no wonder we have body image issues and unreal expectationsWe have been anesthetized to the way women look in ads and thus accept it as normal, as ideal, as the “goal” for all womenEven though it is absolutely ridiculous and based off of lies and digital imagining

11. http://www.unh.edu/sociology/media/pdfs-journal2008/DesmondEDITED.pdfhttp://www.youtube.com/watch?v=UHLsQIQC6zw (8:30)

12. Sourceshttp://library.thinkquest.org/27629/themes/media/md70s.html#politicshttp://library.thinkquest.org/27629/themes/media/md70s.html#politicshttp://www.healthyplace.com/eating-disorders/main/eating-disorders-body-image-and-advertising/menu-id-58/http://www.aber.ac.uk/media/Students/del0001.htmlhttp://en.wikipedia.org/wiki/Advertisinghttp://www.unh.edu/sociology/media/pdfs-journal2008/DesmondEDITED.pdf