Millennials have very different media consumption habits than older generations. They spend an average of 96 hours online per month, far exceeding older age groups. Millennials are highly mobile in their online usage, with 81% owning smartphones compared to 68% of 35-54 year olds and 40% of those 55+. While Facebook is still dominant, Millennials are more fragmented in their social media usage, being more active on sites like Instagram, Twitter and Snapchat. Millennials also watch more online video and are harder to reach with traditional television ads due to on-demand viewing and ad-skipping. Marketers need to focus on digital platforms to effectively target Millennials.
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies.
In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing.
Check the full article at https://adsy.com/how-to-market-generation-z.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
Medicare Marketing Insights: 2022 Senior Media PreferencesMedia Logic
For five years running, we've turned to seniors to get their input on media habits ahead of the busiest season for Medicare marketing. With the continued growth and saturation of the Medicare Advantage market, it's more important than ever for healthcare marketers to be up to date on this group of more than 63 million eligible individuals. This survey offers a look at the media preferences of the increasingly digitally savvy senior population to help healthcare marketers optimize marketing channel selection and targeting for OEP campaigns, New-to-Medicare and Medicare Annual Enrollment Period (AEP) marketing in the year ahead.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
Similar to Marketing to Millenials (ComScore) (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. FOR FURTHER INFORMATION, PLEASE CONTACT:
Adam Lella
+1 (312) 775-6474
press@comscore.com
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Andrew Lipsman
+1 (312) 775-6510
press@comscore.com
3. 5 Things EVERY MARKETER SHOULD KNOW
Millennials, the generation born beginning in 1980 (and defined
for the purposes of this analysis as adults ages 18-34), are
an extremely unique demographic segment with digital media
consumption habits that vary greatly from older generations.
While those age 35 and older still comprise the majority of media
audiences in the U.S., Millennials account for a disproportionate
share of total screen time and provide a useful glimpse at what
the future of media consumption will look like. As time goes on,
the different viewing habits and behaviors of Millennials will only
become more mainstream.
While most Millennials remember a time before the consumer
internet, the majority came of age as the web came into existence
and evolved into what we know it as today. Because their media
consumption habits serve as a leading indicator for the broader
media landscape, understanding how to market to this valuable
demographic is vital to brands, agencies and media companies
seeking to stay ahead of the curve.
With that in mind, here are five things every marketer should
know about marketing to Millennials.
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4. #1
MILLENNIALS SPEND A FULL DAY OF EVERY WEEK
ONLINE, AND ARE mobile heavy IN THEIR USAGE
Millennials spend a good portion of their lives online. In fact, they spent an
average of 96 hours – the equivalent of four full days – online during the month of
November across both desktop and mobile internet platforms. While mobile internet
users account for a smaller user base, Millennials who engage via mobile spend
considerably more time (66 hours a month) than desktop internet users (49 hours a
month). Across both desktop and mobile internet platforms, Millennials far outpace
the usage rates of 35-54 year-olds and 55+ year-olds.
Average Monthly Time Spent in Hours per User by Media Platform
comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013
120
100
96.0
87.0
80
65.9
60
40
49.1
43.6
57.2
58.9
35.2
20
42.9
10
0
Age 18-34
Age 35-54
Total Digital
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Desktop
Age 55+
Mobile
5. Millennials are clearly a highly mobile bunch, and by virtually every metric they are
more reachable and engage more often on this medium. In fact, marketers who
do not leverage mobile as a primary digital marketing platform for Millennials may
miss a large segment of them entirely. Nearly one out of every five Millennials (18
percent) are mobile-only internet users, a percentage that far exceeds that of 3554 year-olds (5 percent) and those age 55 and older (3 percent). In addition, 67
percent of Millennials are multi-platform (i.e. desktop and mobile) internet users,
meaning that nearly 85 percent of this age group access the internet via mobile –
again, far exceeding the percentage of the older age segments.
Share of U.S. Digital Media Audience by Platform Usage
comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013
Age 18-34
Age 35-54
Age 55+
16%
67%
20%
18%
75%
42%
5%
3%
55%
0% 10% 20% 30%
40% 50% 60% 70% 80% 90% 100%
Desktop Only
Desktop + Mobile
Mobile Only
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6. #2
MILLENNIALS MORE LIKELY OWN smartphones
AND HAVE AFFINITY FOR IPHONES
There is a popular notion of Millennials living their lives on their smartphones, and
the data suggest that this is very much the case. Millennials have a substantially
higher rate of smartphone penetration with their age segment than their older
counterparts, with more than four out of every five Millennials using a smartphone
compared to just over two out of three 35-54 year-olds and two out of five 55+
year-olds.
U.S. Smartphone Penetration
comScore MobiLens, U.S., Age 18+, 3 Month Average Ending November 2013
81%
Age 18-34
68%
Age 35-54
Age 55+
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40%
7. Among the smartphone owning population, a slight majority of Millennials (50
percent) are on the Android platform, but they have a higher than average affinity for
Apple products. While 38 percent of 35-54 year-olds and 39 percent of 55+ yearold smartphone users own iPhones, 44 percent of Millennials use this platform.
U.S. Smartphone Platform Market Share
comScore MobiLens, U.S., Age 18+, 3 Month Average Ending November 2013
Android
50%
iPhone
54% 53%
44%
Other
38% 39%
6% 8% 8%
Age 18-34
Age 35-54
Age 55+
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8. #3
MILLENNIALS’ SOCIAL ACTIVITY IS MORE fragmented ,
BUT FACEBOOK STILL RULES
Aside from the sheer volume of time Millennials spend on social networking sites,
the most differentiating aspect of their social media behavior is their fragmentation
of usage beyond Facebook. Millennials are active on all seven of the selected major
networks, skewing more heavily than their older counterparts on Instagram, Twitter,
Tumblr, Pinterest and Snapchat. All but the very new and fast-growing Snapchat
have at least 27 percent of this younger demographic visiting their site or app
monthly, while only Linkedin has a higher reach among the older age segments.
U.S. Penetration Among Selected Leading Social Networks*
comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013
100%
91%
85%
80%
69%
60%
46%
40%
39%
30% 27% 27%
20%
17%
27%
32%
19%
26%
5%
0%
Age 18-34
33%
Age 35-54
12%
18%
32%
12% 15%
1%
Age 55+
Facebook Instagram Twitter Tumblr Pinterest Linkedin Snapchat
*Selected social networks based on those with at least 1 billion combined desktop, smartphone and tablet minutes
in November 2013.
Despite the social fragmentation among Millennials, one key fact remains true
throughout all age segments: Facebook remains the strong leader in the competition
for consumers’ attention. If looking at the total time spent among the selected
leading social networking sites, at least three-quarters of that time for each age
group is spent on Facebook – its leadership position driven by the combination of
very high penetration and high engagement per visitor. The 35-54 year-olds and
55+ year-olds both spend an even greater percentage of their online social activity
on Facebook, approximately nine out of every ten minutes.
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9. Percent Share of U.S. Total Minutes Among Selected Leading Social Networks
comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013
Age 18-34
76%
Age 35-54
89%
3% 4%
Age 55+
91%
2%3%
10%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook Instagram Twitter Tumblr Pinterest Linkedin Snapchat
Although Millennials spend a relatively lower share of social media time on Facebook,
it should be noted that they still spend more time overall on Facebook than the older
demographics. This data runs counter to some of the current narrative about younger
demographics leaving Facebook, a notion even articulated by President Obama in a
January 2014 discussion with a group of 18-34 year-olds when he said that “it seems
like [Millennials] don’t use Facebook anymore.” Perhaps what he should have said is
that it seems like Millennials are expanding the use of social media to other services,
but not necessarily at the expense of Facebook.
In other words, social media usage is not a zero-sum game and Facebook remains
incredibly important for engaging this demographic. Most marketers aiming to reach
Millennials should at least consider this channel as part of their marketing mix. That
said, there are also substantial and growing opportunities to reach Millennials on
several other social networks, with Instagram, Snapchat and Tumblr all significantly
gaining in importance.
U.S. Total Minutes (Billions) – Facebook vs. All Other Selected Leading Social Networks
comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013
Age 35-54
5 9.1
Age 18-34
67.8
Facebook
Age 18-34
Age 55+
2 0.7
21.5
Age 35-54
Age 55+
7.5
2.1
All Others
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10. #4
MILLENNIALS WATCH TV ON THEIR OWN schedule ,
HARDER TO REACH WITH TV ADS
Millennials grew up with more TV viewing options than previous generations, and
as a result they have very different video consumption habits. Millennials seek, and
sometimes even expect, to watch TV when and where they desire. In effect, this
younger generation more strongly prefers watching video on-demand and TV shows
on the Internet than those 35 and older.
Index* of Millennials’ TV Viewing Behavior vs. Total Adult Online Population
comScore Plan Metrix, U.S., Age 18-34, October 2013
119
Used Video On-Demand 10-14 times in last 30 days
118
Used Video On-Demand 6-9 times in last 30 days
110
Prefers watching TV shows on Internet
106
Skips ads watching recorded TV shows
104
Subscribes to DVR / TiVo / Replay TV
Sometimes watches TV shows online
103
Always watches TV shows online
103
Prefer watching TV on TiVo / DVR / Recorded TV
102
100 102 104 106 108 110 112 114
116
118 120
*Index = Percentage of 18-34 Year-Olds Engaging in the Behavior / Percentage of Total Adult Internet
Population Engaging in the Behavior x 100. Index of 100 indicates average representation within a particular
demographic segment.
An increasingly challenging aspect of marketing to Millennials is that they are more
difficult to reach via TV advertising than the older population. In fact, 90 percent
skip ads when watching recorded TV, which indexes higher than the other age
segments. All of this could sound daunting for advertisers, but it really just means
that they have to get smarter about targeting their audience on the right platforms –
particularly online video.
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11. Percentage of Millennials Who Skip Ads Watching Recorded TV
comScore Plan Metrix, U.S., Age 18-34, October 2013
10%
Does NOT skip ads
watching recorded
TV shows
90%
Skips ads watching
recorded TV shows
Millennials are far more engaged viewers of online video than other age groups,
watching an average of 356 online content videos per month, nearly 100 more
than 35-54 year-olds and twice the number of videos as 55+ year-olds. Not only
is online video attracting the time and attention of Millennials, but the medium itself
is high-impact because it features sight, sound and motion packaged in a leanforward experience that is also more targetable than traditional media.
U.S. Monthly Online Videos per Viewer
comScore Video Metrix, U.S., Age 18+, November 2013
355.9
Age 18-34
259.4
Age 35-54
178.4
Age 55+
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12. #5
MILLENNIALS VIEW MORE DIGITAL ADS, ARE BETTER
targeted ON AVERAGE
Another reason for marketers to focus on digital platforms for advertising to
Millennials is that they are more easily reached through these media. In terms of
desktop-based display advertising, the average reach of Millennials among the
Top 25 U.S. web properties is 27.9 percent, higher than for 35-54 year olds (27.3
percent) and 55+ year olds (25.4 percent). Not only are Millennials more likely to
be reached by advertising on larger content networks, but they are also delivered a
substantially higher overall frequency of ad impressions (2,311 per month) than 3554 year-olds (2,212) and 55+ year-olds (1,803).
U.S. Monthly Online Display Ad Impressions per Person
comScore Ad Metrix, U.S., Age 18+, November 2013
2,311
Age 18-34
2,212
Age 35-54
1,803
Age 55+
The number of gross ad impressions provides an indicator of the volume of ads to
which Millennials might be exposed, but it’s also important to consider how difficult
it is to target a specific audience. The reality is that Millennials are much easier
to target compared to other age segments, making them an extremely desirable
marketing segment. According to comScore’s most recent vCE Benchmarks data,
18-34 year-olds exhibited the highest display ad targeting efficiency from among
its peer groups. Specifically, campaigns directed to 18-34 year-old females were
35 percent in-target despite the segment accounting for just 16 percent of the total
online pages viewed. Males 18-34 had an even higher in-target rate of 42 percent,
despite accounting for 18 percent of the total online pages viewed.
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13. U.S. Online Display Ad Targeting Efficiency Index*
comScore validated Campaign Essentials, U.S., Age 18+, November 2013
Age & Gender Target
% In-Target
% Composition
Pages Viewed
Targeting
Efficiency Index
Females 18-34
35%
16%
222
Females 18-49
43%
30%
143
Females 25-49
37%
24%
156
Females 25-54
36%
29%
126
Females 35-64
31%
26%
119
Males 18-34
42%
18%
235
Males 18-49
45%
32%
141
Males 21-34
33%
15%
215
Males 25-49
32%
25%
129
Males 25-54
42%
29%
143
* Targeting Efficiency Index = percentage of ads in target for a demographic segment / segment’s percentage
of total online pages viewed x 100. An index of 100 indicates the expected targeting efficiency for ads that were
randomly delivered with no attempts to target to the intended audiences.
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14. CONCLUDING Thoughts
Given Millennials’ unique digital behavior and growing importance
as media consumers, marketers need to employ a focused
strategy to successfully reach and influence this valuable
demographic. While their media consumption habits may be
somewhat anomalous today, they are certain to become the norm
in the not-too-distant future. It’s imperative that marketers activate
effective Millennial marketing strategies immediately or else run
the risk of losing the hearts and minds of this generation as they
enter their highest earning years.
Whether it’s Millennials’ heavy digital media usage, unique
smartphone preferences, fragmented social activity, selective
TV viewing, or ease of digital targeting, there is nothing typical
about how this generation consumes media. As they advance
in age and influence, their rips in the fabric of the traditional
media establishment will only become more pronounced. It’s
time to take this group seriously as the huge marketing threat
– and opportunity – it represents. Marketers who lay the right
groundwork for effectively communicating with this audience
will assuredly be the best equipped for the future of digital.
learnmore@comscore.com
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