3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Marketing Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc) Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)

1. Affiliate Summit East 2010 Strategies for Marketing to Women Tricia Meyer, MeyerTech, LLC Kristin Kinsey, MadHatter Consulting, Inc. Laura Parvey-Connors, Vanns, Inc. Kim Salvino (Moderator), buy.at

3. What Women Are Buying (Tricia)

4. Content and Layout (Laura)

6. Page Title Goes Here

8. American women control $7 billion in annual online spending *

9. “Women represent the largest market opportunity in the world.” *** Unicast, June 2010 ** Harvard Business Review, September 2009

10. Consumer Spending Worldwide (Harvard Business Review, Sep. 2009)

12. 66% PCs

13. 92% Vacations

14. 80% Healthcare

15. 65% New Cars

16. 89% Bank Accounts

17. 93% Food

18. 93 % OTC Pharmaceuticals*Marketing to Women Conference

20. Third Trimester: Stoves, Cars, Homes (Big Ticket Items)

21. Baby: Video Cameras, Laptops, Webcams, Cameras (Sharing)

22. Toddler: Roku, Roomba, Car MP3 Players (Household)

23. Big Kid: PSP, Wii Fit, Xbox, Portable DVD Players (Entertainment)BabyCenter 21st Century Mom™: Tech Mom Report

25. Nintendo Wii Fit

26. HDTV

27. Blu-Ray

28. External hard drive/Back-up

29. iPhone

30. HD Digital Camcorder

31. Portable DVD player

32. Garmin/GPS

33. Digital cameraBabyCenter 21st Century Mom™: Tech Mom Report

35. Average number of sales transactions per female member: 2.7

36. Average number of sales transactions per male member: 0.4

37. Top merchants for both male and female sales: Best Buy, eBay, Kohls, Quill, Shoebuy, Target, Walmart

38. Top female merchants: drugstore.com, iTunes, Barnes & Noble, Old Navy, QVC, Snapfish

40. Pink Painting - The Dodge LaFemme “By Special Appointment to Her Majesty... the American Woman." Produced in 1955 and 1956

41. “Shrink it and pink it” -- is limiting and stereotypical

43. How is this going to make my life more meaningful?

44. How is this going to save me time?

45. Tailor your design to her

46. Make it intuitive

47. Tell the whole story

48. Sell the lifestyle, then the product

49. Think about a woman’s lifecycle

50. Single, married, pregnant, mother, grandmother

51. Show real people

52. Authenticity

53. Think about how it makes her feel

55. Full 3D-HD 1920 x 1080p

56. 16:9 Widescreen Aspect Ratio

57. 240Hz

58. Samsung web apps

59. Real Black filter

60. 4 HDMI / 2 USB

62. Social Networking Kristin Kinsey

64. 72% of those Women, log in at least one time per day.

65. 53% log in multiple times per day.* SheSpeaks Second Annual Media Study October 2009

66. Women Dominate the Space!

67. 50%of Women online, have purchased a product because of something they read on a Social Networking Site. Became a Fan of a Product or Brand Commented About Products Actually Purchased a Product Viewed an Interesting Piece of News that I Only Learned About on the Social Networking Site Joined a Group for a Product or Brand Bought a Product with a Coupon Code Found on Facebook or Twitter Learned About a New Product Posted a Coupon Code * SheSpeaks Second Annual Media Study October 2009

69. From other women LIKE THEM.

71. The truth. The whole Truth, and nothing but the truth.

72. Facebook, YouTube, and Blogging, OH MY!

74. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Strategies for Marketing to W...