How Social is Redefining Business
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Marian Salzman (Havas PR CEO) presentation given at the Echo Academy of Direct Marketing and Sciences.
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3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
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- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
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June 2012 Marian Salzman (CEO of Havas PR) presentation on Newscrafting and Trendspotting--What it is, and how it's done.
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For most people living and working in developed parts of the world, it is difficult to remember life Before Digital—the time before computers, Internet, and mobile phones. For those under age 25, it is not just difficult but virtually impossible to remember such a predigital existence.
These people are known as Millenials, and Social Media is embedded in their DNA.
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The survey found that in early 2010, one year into Barack Obama's presidency, Americans were down rather than up, resentful rather than grateful, and pessimistic rather than optimistic. Many Americans appear to have "hunkered down" in response to stress over the past year, decreasing activities and turning inward. There is widespread distrust of politicians and a loss of confidence in American politics. While some have become more active in response to current issues, others have decreased activities like volunteering, suggesting many Americans have adopted a "freeze" response to stress. Overall, the national mind and mood shows anxiety, uncertainty, and a lack of optimism about the future.
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